Emplifi webinars

At the forefront of today’s digital landscape, embracing AI isn’t just an option—it’s a necessity for brands to stay ahead of their competition. Join Todd McCaslin, Emplifi CTO and guest speaker, Forrester VP and Principal Analyst, Brandon Purcell in a webinar as they dive into the vital role of AI in driving efficiencies, optimizing performance, and navigating the new frontier of GenAI innovation. Fill out the form to watch the webinar!

The social landscape is changing for brands in 2024. Emplifi’s social media trends report unveils the key trends marketers need to know to drive social success in 2024. Join Imre de Daranyi (Senior Director of Global Business Consulting, Emplifi) and Molly Pannell (Senior Manager, Growth Marketing - EMEA & JAPAC) as they dive into the key trends shaping brand strategy on platforms like Instagram, Facebook, TikTok, and X (formerly Twitter). Tune in to find out what the social strategies of brands like Sephora, Louis Vuitton, and Alo have in common and gain actionable insights into each trend to help you take on 2024 with confidence.

Today, consumers are entering on multiple channels and expecting brands to meet them where they are. In this webinar, Ian Burke (Emplifi Chief Operations Officer) and guest speaker Mike Proulx (VP, Research Director at Forrester) will discuss how the constantly evolving customer journey impacts marketing and eCommerce teams and how brands must become customer obsessed. Check out this discussion to gain insights that will help you power your marketing efforts and turn that first social interaction with your brand into a sale.

Today’s social users trust peers and creators more than your brand. Social platforms are increasingly used for search and discovery. It’s time for you to rethink how to inspire your customers, improve the confidence they need to buy, and drive significant cost savings in content production. Join Emplifi to learn why customer content is the key to increase connection and conversion with your audience. In this webinar, Imi de Daranyi, Managing Director of Emplifi Business Consulting.

Modern consumers don't differentiate between social, search, and shopping. They want digital experiences on their own terms. And to keep pace, your digital marketing, social media, and eCommerce teams must work together to connect with customers across their entire journey.