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April 21, 2026 11:00 AM ET LIVE WEBINAR SERIES

Consumer authenticity in the digital age

Join Emplifi for a two-part live webinar series exploring how brands can meet rising consumer expectations around authenticity, AI transparency, and trust.

Our survey of 1,650 consumers in the US and UK reveals that 85% are willing to pay more for brands they consider authentic, and 91% want brands to disclose when AI is being used. This two-part series brings together marketing leaders and CX experts to break down the findings and show how to act on them.

Session 1: Authenticity as a growth strategy
Marketing & Commerce | April 21, 2026 | 11:00 AM ET | 60 min
Explores the report’s marketing and commerce findings: how reviews, UGC, and transparent communication drive conversion and retention.

Session 2: Authentic customer care in the age of AI
CX & Care | May 12, 2026 | 11:00 AM ET | 60 min
Dives into the report’s care data: the impact of response time, AI-assisted service, and personalization on brand authenticity perception.

Topics we’ll cover:

  • The verification economy How reviews, ratings, and UGC are replacing traditional brand messaging as the primary trust signals.
  • The AI transparency mandate What 91% of consumers expect when brands use AI—and what happens when they don’t disclose it.
  • The trust-to-revenue pipeline Why 85% of consumers will pay more for authentic brands—and how to measure the ROI of trust.
  • The care experience gap How AI-powered customer care can feel more authentic—and where brands are getting it wrong.

Speakers:

Susan Ganeshan

CMO, Emplifi

Allyson Clark
Allyson Clark

CEO & Founder, Stellar

Juan Carlos Lujan

VP Sales, Emplifi

Register for the series

You'll receive an email shortly with your calendar invite. We look forward to seeing you at the webinar!