The anatomy of high-converting reviews

Star ratings are no longer enough to win the 2026 consumer. Join review expert Allyson Clark (CEO, Stellar) and Susan Ganeshan (CMO, Emplifi) to uncover the tactical blueprint for driving a 27% conversion lift through authentic social proof.

The traditional marketing funnel has been replaced by the Cycle of Investigation. Today’s shoppers are skeptical of brand slogans; they spend over an hour researching and validating claims across multiple platforms before hitting “buy.”

If your brand is still relying on 5-star ratings without a strategy for detailed, visual, and human-centered social proof, you are being filtered out.

In this exclusive on-demand masterclass, you will learn:

• Beyond the star rating: Allyson Clark breaks down why the length, detail, and visual evidence in a review now outperform simple star ratings in the “Trust Economy.”

• The 27% conversion blueprint: A deep dive into how brands like Carhartt are operationalizing UGC to drive measurable revenue and 85k+ engagements.

• The AI transparency paradox: How to meet the 91% consumer demand for AI disclosure without sacrificing operational speed or brand integrity.

• Closing the “Authenticity Gap”: Tactical steps to align Marketing and Care teams to prevent the 52% churn risk caused by inconsistent brand experiences.