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June 18, 2026 11:00 AM ET | 5:00 PM CET LIVE WEBINAR

Is your content costing you customers without you knowing it?

What 1,650 consumers revealed about reviews, UGC, and brand trust in 2026

In this session, Emplifi CMO Susan Ganeshan and Allyson Clark, CEO and Founder of Stellar Reviews, unpack the data behind consumer trust in 2026 and show you exactly where authentic content wins, or loses, the sale.

52% of consumers will stop buying from a brand after just one inauthentic experience. And the signals they use to judge authenticity: your reviews, your customer photos, your UGC, are the exact content most brands underestimate or overlook.

What you’ll learn:

  • Why reviews have become an LLM and GEO asset—not just a trust signal
  • How negative reviews can increase credibility and conversions
  • Why detailed reviews outperform short ratings
  • How customer photos and UGC reduce purchase hesitation
  • How to launch products with authentic social proof from day one

Speakers:

Susan Ganeshan

CMO at Emplifi

Allyson Downey

Founder and CEO at Stellar Reviews

Reserve your spot now

You're registered. Don't miss it and join us live to find out exactly where authentic content wins, or loses, the sale.

What the data says:

79%
of consumers read three or more reviews before buying
85%
are willing to pay more for brands they perceive as authentic
93%
say authentic engagement builds trust
91%
expect brands to disclose when AI is involved in their content

Featured brand story:

Learn how Carhartt turned real customer voices into measurable brand equity, generating 85K+ consumer engagements with UGC content and a 27% conversion rate influenced by UGC gallery interaction.

 

Based on Emplifi’s 2026 Consumer Authenticity Report, a survey of 1,650 consumers in the U.S. and U.K.