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Stanley
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Freshpet
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Exclusive research

Consumer report: Digital authenticity in the age of AI

Stay ahead with exclusive research from 1,650 consumers in the US and UK. Discover how consumers evaluate and verify brand authenticity, what role AI transparency plays, and where to focus your strategy.

Download this must-have report to benchmark trust and make smarter brand decisions.

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Key findings at a glance

Here is a preview of what you will find inside:

91%
Percentage of consumers who say brands should disclose when they use AI in content or customer interactions.
85%
Percentage who are willing to pay more for brands they consider authentic and transparent.
#1
Reviews and ratings are the top method consumers use to verify whether a brand is authentic.
UGC
User-generated content is the most trusted form of brand content, outperforming brand-produced messaging.