Emplifi social intelligence hub

The digital scoreboard

Track the social conversation in real time: teams, players, brands, and fan sentiment across every platform.

The Emplifi social intelligence hub is a free analytics dashboard tracking social media conversations around the 2026 global football tournament in real time. It covers overall conversation volume, national team performance, individual player mentions, key match moments, and brand sentiment across X, Instagram, Facebook, and YouTube.

The global pulse Total mentions, real-time sentiment, platform split, trending topics, and a live feed of the content.
48 teams. One leaderboard Track which national teams lead in conversation volume.
Name by name Monitor individual player mentions, impressions, and sentiment.
Beyond the badge Track how official sponsors and organically-mentioned brands perform in fan conversations.

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The data before the whistle

We have been tracking the global conversation for months. Here is the analysis of what the numbers already show.

Who's winning before the first whistle?

We tracked nearly 900K+ social media mentions before the tournament began. Brazil leads Instagram, France tops Facebook engagement, and positive content reaches twice as far as negative posts. Here is the full pre-tournament digital leaderboard.

Read the analysis

From 4,000 to 5 million followers in days

Tim Payne was the tournament's least-known player. Then one Argentine influencer launched a campaign to make him famous, and the internet did the rest. Emplifi tracked the entire spike: 1.75 billion potential impressions from fewer than 2,000 mentions.

How we track it:

Emplifi’s Social Listening suite monitors public conversations in real time across X, Instagram, Facebook, and YouTube. Queries are structured around team names, player handles, hashtags, and topic clusters; tagged by team, group, player position, and region. Combined with Unified Analytics across all 48 official national team profiles, the hub tracks both organic fan conversation and owned content performance simultaneously.

Real-time social listening | AI-powered query analysis | Multi-profile unified analytics

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Discover what Emplifi can do for you. We turn small teams into large ones, and large teams into well oiled machines, but either way, we offer the rocket ship, you just need to jump on.

What can you expect?

A live walkthrough of Emplifi Fuel tailored to your specific social marketing, commerce, and care needs
A benchmark of how your brand performs against peers in your industry
A partner who understands your business, and 22,000 others
A concrete action plan to go from disjointed teams to A-CX

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