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2026 Gartner® Magic Quadrant™

Emplifi named a Leader in the 2026 Gartner® Magic Quadrant™ for Social Media Management and Listening

Get the Report

Emplifi named a Leader in the 2026 Gartner® Magic Quadrant™ for Social Media Management and Listening Get the Report

Emplifi social intelligence report 2026

What 20+ million fans taught brands about engagement

During the 2026 global football tournament, Emplifi tracked more than 20 million public conversations across X, Instagram, Facebook, and YouTube.

What we found goes far beyond sport. The data reveals how audiences form, how sentiment travels, how brands earn attention without buying it, and what any brand can apply to their next defining cultural moment.

This report is for marketers, communications leaders, and customer experience teams who want to understand how the rules of audience engagement have changed.

What’s inside

  • The scale: 20+ million mentions, 3.9 million authors, 5.48 trillion potential impressions
  • Sentiment analysis across the full tournament including the moments that shifted the conversation overnight
  • The brand moments that earned global attention without official sponsorship rights
  • A platform-by-platform breakdown of where fans actually talked and how the emotional environment differed
  • The national teams digital leaderboard: which teams won online, and what it predicted about results
  • Five principles any brand can apply to their next major cultural moment

Get your free copy

You're all set. Your copy of The Global Fan Report is on its way to your inbox.

Ready to fuel your teams with A-CX?

Discover what Emplifi can do for you. We turn small teams into large ones, and large teams into well oiled machines, but either way, we offer the rocket ship, you just need to jump on.

What can you expect?

  • A live walkthrough of Emplifi Fuel tailored to your specific social marketing, commerce, and care needs
  • A benchmark of how your brand performs against peers in your industry
  • A partner who understands your business, and 22,000 others
  • A concrete action plan to go from disjointed teams to A-CX
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