Get the 2026 Gartner® Magic Quadrant™ for Social Media Management and Listening

As we understand it, the Gartner® Magic Quadrant™ is a research report that evaluates vendors in a given market across two dimensions: Completeness of Vision and Ability to Execute. It is one of several resources enterprise buyers may use when assessing social marketing platforms.

Emplifi was positioned as a Leader in the 2026 Gartner® Magic Quadrant™ for Social Media Management and Listening. Gartner evaluated vendors on criteria spanning publishing, listening, commerce, customer care, and AI capabilities.

According to Gartner, “Leaders in this market execute exceptionally well on their current vision and are well-positioned for tomorrow.” It is Emplifi’s interpretation that this placement reflects the way our platform connects marketing, commerce, and customer care through AI-driven orchestration on a single connected foundation.

Emplifi Fuel is our unified Autonomous CX platform, covering every touchpoint of the customer experience. Customers use Fuel to orchestrate workflows across social marketing, customer care, and commerce — meeting their customers wherever they are. At the core is Fuel AI, an intelligence layer that reasons across the entire platform to automate decisions and drive measurable business outcomes.

Emplifi is purpose-built for large B2C enterprises across retail, CPG, sports and entertainment, and financial services — industries where social marketing, commerce, and customer care intersect at scale.

Standard social marketing environments can be live in one week. Complex, multi-region deployments typically complete within 10 to 15 days, supported by role-specific digital training.

Emplifi uses a consumption-based model tied to factors like audience size, content volume, and service interactions. This approach absorbs AI compute costs and supports unlimited users, giving organizations flexibility as they scale.