Mcdonald's KSA with agency Ethos Interactive put community first

Engaging with more customers, faster

Proactive community management is about leveraging every opportunity to connect more deeply with your customers. Ethos Interactive and their client McDonald’s KSA understand the value of timely and personalized community management first hand.

With their agency, Ethos Interactive, McDonald’s KSA was Emplifi’s No. 1 socially devoted brand in the retail food industry globally for five consecutive quarters on Twitter.

With a 61% better response rate and 5 hours and 30 minutes faster response time than the retail food industry benchmark, the iconic food chain was able to foster great relationships, increase brand loyalty, and improve customer satisfaction overall.

Results that impact the community

Happier Customers: With Emplifi’s instant notifications and internal cues, McDonald’s KSA and Ethos Interactive had timely and thoughtful conversations with their community members, which resulted in higher satisfaction

Improved Team Collaboration: Ethos Interactive was able to streamline their communication directly in the platform to improve collaboration and unite all teams behind common goals

A Smart Workflow: With an end-to-end solution, McDonald’s KSA was able to measure and track progress in real-time through comprehensive dashboards

Clearer Business Goals : With an organized community management workflow, more time could be spent on creating engaging content, which impacted audience growth and retention