Faster and easier content publishing
The Mercy Ships global brand team uses Emplifi Social Marketing to manage the entire social media process, from ideation to publishing, and to streamline collaboration across teams. With multi-channel capability, Emplifi enables Mercy Ships’ offices to align their brand voice and messaging across Facebook, Instagram, X, and LinkedIn. They are also able to schedule all their posts and campaigns through one interface.
Emplifi’s secure content distribution model has not only saved Mercy Ships time, but improved their cross-team communication and approvals system. Mercy Ships can also monitor the performance of assets across multiple markets to better understand their various local audiences.
“Emplifi has simplified the way we work on social media and enabled more collaboration as multiple users can customize their access,” added Tuzzolino. “The platform makes everyone more efficient and effective. We were able to create dashboards for each region so they can easily monitor their own campaigns.”
Moving forward, Mercy Ships plans to implement Emplifi’s content labeling, social listening, and advanced analytics tools to optimize their social media performance.
Smooth sailing ahead
In Emplifi Social Marketing, Mercy Ships gained a unified social media platform to plan, create, and publish content while engaging with social audiences in real-time and measuring performances. With streamlined content approvals on a single platform that everyone can follow, Mercy Ships can now post high-quality content quickly and easily — in a singular voice.
Want to increase collaboration and efficiency among your global social media teams? Schedule a demo with an Emplifi expert today and learn how to streamline your social media programs.
