Ribble Logo

Ribble enables hyper-personalized retail experiences with live video shopping

Ribble brings its cycling showroom experience to your living room with Emplifi Live Advisor.

Established in 1897, you could say that Preston-born Ribble Cycles know bikes pretty well! Ribble’s award-winning bikes are designed in-house by people who live and breathe bikes and know how to make the fully customizable ranges "just right".

Ribble knows that every person is different, so every bike should follow the same attitude. Ribble lets you choose exactly how you want your bike to be, from the frame to the groupset, finishing kit, and ratio. To deliver this highly personalized experience, Ribble needed a solution to connect with its customers for one-on-one conversations. 

Expert advice for everyone

Ribble believes that for expert advice, you need real experts. That’s why the Ribble team connects customers with all kinds of experts, from serious road cyclists who compete at a national level, to mountain bikers who are consistently muddy, triathletes, BMX’ers, and commuters who start their day on two wheels. 

Bikes run in the Ribble team's blood, and whether this is your first bike or a purchase for a specific race, or you just need some advice, the Ribble experts have you covered. Ribble chose Emplifi to deliver live expert consultations to customers with Emplifi ShopLive. 

"As a leading direct-to-consumer, digital-first business, Ribble is the first in our sector to offer an authentic retail experience in an online format," said Andy Smallwood, CEO, Ribble Cycles. "Ribble Live In-Store offers the consumer the opportunity to gain access to a physical store, a dedicated expert and Ribble brand champion, and the complete product range via their own phone, tablet, or laptop."

When using the Ribble Live In-Store tool, customers spent an average of 36% more on Ribble Cycles products.

The takeaway

Ribble Cycles is a digital-first brand recreating the in-store experience online with one-to-one interactions between customers and experts. Emplifi Live Advisor empowers this customer-centric brand to gain a better understanding of each customer’s needs and deliver customized experiences and products. 

Interested in delivering live video consultation for increased revenue and excellent customer experiences? Schedule a demo with an Emplifi expert today.

Emplifi insights and resources you might find interesting

How Livestreaming Can Help Brands and Retailers Optimize Digital Shelf Space

How livestreaming can help brands and retailers optimize digital shelf space

Benefits of Live Commerce

8 unmistakable benefits of live commerce for you and your customers

Emplifi - Live Commerce Trends

4 live commerce trends you need to know to stay ahead of the curve

Emplifi Guide - Busting 8 Myths About One-To-One Live Commerce

[Guide] Busting 8 Myths About One-To-One Live Commerce

Emplifi - Buyer’s guide to live video shopping solutions

The Buyer's Guide to live video shopping solutions

Emplifi - The Total Economic Impact™ Of Emplifi Live Commerce

The Total Economic Impact™ of Emplifi Live Commerce

Livestream shopping

The definitive guide to livestream shopping

Emplifi Blog: The influencer marketing stats you need to know this year

[Infographic] The influencer marketing stats you need to know this year

Main image: Live video shopping stats

The live video shopping statistics brands can't ignore in 2023

Just some of our recent awards

MarTech Breakthrough Awards 2023 - Emplifi (Influencer Marketing Innovation Award)
Emplifi -  AI Breakthrough Awards 2023 - Best Text Generative AI Solution
Award - G2: Users Love Us
Award - G2: Leader (Fall 2023)
Award - G2: Easiest to Use (Fall 2023)
Award - G2: Easiest Setup (Fall 2023)
Emplifi - TrustRadius Best of 2023 Badge
Emplifi - TrustRadius Best Value for Price 2023 Badge
CUSTOMER Contact Center Technology Award 2023