Emplifi named a leader in The Forrester Wave Social Suites. Access the report.

What is brand loyalty?

Definition: Brand Loyalty

Brand Loyalty is the tendency of customers to continue to buy products from the same brand over its competitors.


Emplifi resources you might find interesting

Emplifi Customer Experience Statistics 2024

Top 35+ customer experience statistics to know in 2024

Top image: 5 biggest customer expectations from those seeking social customer care

5 biggest customer expectations from those seeking social customer care

Emplifi Press - Emplifi Receives Two 2023 Contact Center Technology Awards from CUSTOMER Magazine

Emplifi Receives Two 2023 Contact Center Technology Awards from CUSTOMER Magazine

Emplifi Blog - How brands to use AI and stay authentically human

5 keys for brands to use AI and stay authentically human

Top image: Aligning teams for improved customer care

Aligning teams for improved customer care

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What is brand authenticity, and why does it matter for customer experience?

Emplifi - Contact Center Industry Standards

9 important contact center industry standards (and how to achieve them)

Emplifi - Benefit of chatbots

12 chatbot benefits that make them a win-win for you and your customers

Bots: Top 3 things you should consider to deliver next-level CX

Bots: The top 3 things you should consider to deliver next-level CX