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March 30, 2022

Orbit Baby Partners with Emplifi to Provide Immersive Shopping Experience

Using live commerce solution provided by Emplifi, parents-to-be can connect with Orbit Baby product experts for live demos and consultations.

March 23, 2022

Emplifi Launches ShopStream to Bring Power of Interactive Live Streaming to Live Commerce

Brands and retailers can broadcast to unlimited audiences through ShopStream, while drawing in shoppers for one-on-one guidance from in-store experts.

March 10, 2022

Emplifi Announces Growth Equity Investment from Sixth Street at a Valuation of Over $1 Billion

New partnership with Sixth Street Growth, alongside Audax Private Equity and other existing investors, will accelerate the development of end-to-end customer experience platform of choice.

March 1, 2022

Emplifi Offers NGOs Providing Aid to Ukraine Free Access to its Social Marketing Cloud

NGOs providing aid to Ukraine will be eligible for free access to Emplifi’s Social Marketing Cloud to help them provide vital and timely information to their communities during the humanitarian crisis in the Ukraine.

February 17, 2022

Emplifi Debuts Next-Level Social Customer Care

Leading CX platform's Social Care offering enables brands to serve their customers seamlessly across social and digital channels.

February 2, 2022

86 Percent of Consumers Will Leave a Brand They Trusted After Only Two Poor Customer Experiences

Emplifi found that more than half of consumers surveyed expect brands to reply to online inquiries within an hour, and 1 in 6 will abandon a purchase because of a poor CX, underscoring the disconnect between customer expectations and brand CX efforts.

January 27, 2022

Paid Social Soars 25% in Q4 According to New Emplifi Report

In Q4 2021, global ad spend was higher than at any point over the past year, seeing a 25% increase over Q3 2021. Read the press release for more details.

January 25, 2022

87 percent of companies state they provide excellent CX, only 11 percent of customers agree

Study finds that many companies aren't delivering the excellent customer experiences they think they are -- potentially costing them loyalty and revenue.

December 1, 2021

Emplifi Names Todd McCaslin Chief Technology Officer

McCaslin brings a proven track record building and leading global SaaS technology teams, defining best-in-class technology strategies and driving fast-paced innovation.

November 9, 2021

Global Ad Spend on Facebook and Instagram Climbs 43% YoY in Q3, with Social Media Ad Costs Continuing to Trend Upward

Brand investment in social media keeps growing, brands gain 3x the engagement with Live video, and improving customer response times. Get the latest insights.

2. November 2021

Branchenstudie zeigt, dass B2C-E-Commerce-Führungskräfte Social-Commerce-Initiativen schnell vorantreiben, aber weniger als 30 Prozent auch die gesamte Customer Journey in den Vordergrund stellen

Eine kürzlich veröffentlichte Studie von Emplifi zeigt, dass Social-Media-Shops, Live-Commerce und integriertes Marketing, sowie Kundenbetreuung und Handelsbemühungen bei B2C-E-Commerce-Führungskräften weltweit an erster Stelle stehen.

22. September 2021

Emplifi übernimmt Anbieter von Live-Handelssoftware Go Instore, um Vor-Ort-Shopping-Erlebnisse auch online zu ermöglichen

Die Übernahme von Go Instore, einem Pionier im Bereich der Live-Handelssoftware, ermöglicht B2C-Marken schnellere Konversionserlebnisse in Geschäften und online.

18. Oktober 2021

Emplifi Unveils New Voice of Customer Features to Give Brands AI-Powered Marketing, Sales, and Customer Service Capabilities

Latest Emplifi Voice of Customer innovative features brings Decision AI and updated survey frameworks that offer valuable insights on campaign performance, product trends, and more.

12. Oktober 2021

Emplifi Appoints Varun Sharma as Vice President, Asia Pacific & Japan

Prior to Emplifi, Mr Sharma held senior leadership roles at Oracle and Adobe.

6. Oktober 2021

Domino’s Selects Emplifi to Deliver Real-Time Social Media Engagement

Emplifi’s CX platform helped Domino’s elevate its customer experience by increasing its agents’ overall efficiency

7. Oktober 2021

[PRWeek] Domino’s teams with Emplifi on customer engagement

The pizza-delivery chain was looking for a way to support their customer engagement efforts on social media, and help make their agents more efficient in doing so. Domino's is turning to Emplifi to do just that.

4. Oktober 2021

[Ad Age] How empathy turns complex expectations into great experiences

In this guest article, Zarnaz Arlia (CMO at Emplifi) looks at the key role of empathy in closing the widening customer experience gap and how brands can obtain and leverage the right insights to deliver experiences that will truly meet their needs.

3. Oktober 2021

[Inside Retail Asia] Social commerce booming in Asia with live-stream shopping growth

In this guest post for Inside Retail Asia, learn how live-stream shopping is allowing Asian businesses a way to engage with consumers at the heart of their online experience - within the realm of social media.

14. September 2021

Emplifi Releases Social Commerce Cloud, Giving Marketing & Ecommerce Teams Unparalleled Social Commerce & Care Capabilities in One Platform

Brands can experience higher conversion rates and increased revenue enabling, managing and synchronizing shopping across Facebook, Instagram and other social platforms.
Surfer carrying surfboard

22. September 2021

Emplifi Social Marketing Cloud Named A Strong Performer in Social Suites, Q3 2021 Report by Independent Research Firm

Emplifi, formerly Socialbakers, impresses with a streamlined user interface and unified social suite
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4. August 2021

Emplifi Reveals Global Ad Spend Up 50% on Facebook and Instagram in Q2

The continued growth in social media ad spend points to more than a simple “bounce back” from the pandemic. Emplifi data highlights how brands are increasing their investment in social platforms to improve customer experiences and drive social commerce.
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27. Juli 2021

Emplifi Service Cloud Further Extends Email Automation and Social Messenger Capabilities, Enabling Brands to Reduce Time and Cost Associated with Customer Support

Emplifi’s AI-based Email Virtual Assistant (EVA) drastically reduces the time and cost associated with customer support, while Social Messenger capabilities provide convenience for consumers across multiple messaging apps.
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14. Juli 2021

CRM Magazine Names Emplifi a Top 100 CRM Provider

For its third annual Top 100 CRM issue, CRM Magazine is highlighting the hottest trends and technologies within the CRM arena.

12. Juli 2021

Guest Article: What brands can learn from Delta Air Lines on driving CX Excellence

In this article from Emplifi, we look at how the major air line has been able to use technology and sophisticated solutions to deliver great customer experiences.
Mercy Ships (600x400)

9. Juni 2021

Mercy Ships wählt Emplifi für internationale Social-Media-Kampagnen und Fundraising

In Vorbereitung auf den Betrieb einer Flotte aus den größten zwei nichtstaatlichen Krankenhausschiffen der Welt benötigte Mercy Ships eine Social-Marketing-Plattform, die die Social Media-Arbeit 16 nationaler Büros auf vier verschiedenen Kontinenten zusammenführen konnte.

7. Juni 2021

Gastbeitrag: The Critical Role of Empathy in a CX-Driven World

In this article from Emplifi, we look at the growing role of empathy in helping brands close the customer experience gap, and ways to help instill empathy throughout the organization.

2. Juni 2021

Emplifi integriert Messenger-API für Instagram und ermöglicht Unternehmen, Kundenkommunikation in großem Umfang abzuwickeln

Emplifi ist Teil einer ausgewählten Gruppe von Facebook-Partnern, die bereits im Oktober 2020 Zugang zur Beta-Version der Messenger-API für Instagram erhalten haben

Just some of the awards in our trophy case

Social Marketing Cloud (Socialbakers)
Award - Social Marketing Cloud (G2: Leader Winter 2021)
Award - Social Marketing Cloud (G2: Leader Mid-Market - Winter 2021)
Award - Social Marketing Cloud (G2: Leader Enterprise - Winter 2021)
Award - Social Marketing Cloud (G2: Leader Asia-Pacific - Winter 2021)
Award - Social Marketing Cloud (SaaSWorthy: Top 20 Most Popular Software for Social Media Management - Q1 2021)

Market Leader Featured Customers

Service Cloud
Award - Service Cloud (G2: Momentum Leader - Winter 2021)


Award - Service Cloud (G2: High Performer Enterprise - Winter 2021)


Award - Service Cloud (G2: High Performer - Winter 2021)


Award - Service Cloud (American Business Awards - 2020 Steve Winner - Bronze)


Award - Service Cloud (AI Breakthrough Award - 2020)


Award - Service Cloud (Frost & Sullivan - 2020 Best Practices Award)


Award - Service Cloud (Big Innovation - 2019)


Award - Service Cloud (Customer Contact Center Technology Award - 2019)