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Social media glossary of terms

Welcome to Emplifi’s glossary of terms for social media marketing, social commerce, and customer care. This is your go-to resource for essential social media terms and definitions. Whether you’re navigating analytics, engagement, or community, use this to stay informed and effective in today’s digital landscape.

A

Americans with Disabilities Act
Artificial intelligence (AI)

B

Brand Authenticity

C

Click-Through Rate (CTR)
Community Management
Cost Per Click (CPC)
Cost Per Mille (CPM)
Customer Loyalty

E

Engagement Rate

I

Influencer
Influencer Marketing
Instagram Engagement Growth
Instagram Influencer

P

Pay-Per-Click (PPC)

S

Sentiment Analysis
Social Listening
Social Media Algorithm
Social Media Management Platform
Social Media ROI
Social Proof
Social Selling
Social Storefront

T

TikTok eCommerce
Top Brand Posts on Instagram

U

User-Generated Content Marketing

W

Web Accessibility
Word of Mouth

Insights from Emplifi

Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.

X (Twitter) Analytics: The Complete Guide

Analyze your performance and improve your strategy with Twitter analytics.
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Social-Media-Benchmarks und Trends 2025

Gewinnen Sie wertvolle Einblicke in Ihre Social-Media-Performance mit aktuellen Benchmarks für organische und bezahlte Inhalte.
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Download :Der Social-Media-Maturity-Guide

Stillstand ist keine Option – dieser Guide gibt Ihnen alle Tools an die Hand, um Ihre Social-Media-Strategie auf das nächste Level zu heben.
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Download: Forrester Wave Social Q4 2024

Forrester Wave ist die vertrauenswürdigste Analyse für die Auswahl von Technologie Anbietern. Sichern Sie sich Ihr kostenloses Exemplar.
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User-generated content (UGC): Everything you need to know

UGC has become the cornerstone of many social media strategies. But if you have questions, we can definitely help.
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Social media engagement: Everything you need to know

No social media strategy is hitting the mark without frequent engagement. We're answering all your engagement questions here.
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Bereit, Ihre Social-Media-Strategie zu optimieren?

Emplifi steigert Ihre Effizienz, erhöht Ihren Umsatz und skaliert Ihre Social-Media-Aktivitäten – egal, ob Sie ein kleines Team oder ein komplexes Produkt betreuen. Möchten Sie erfahren, wie? Lassen Sie uns sprechen.

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