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Back to definitions

What is a digitally native vertical brand (DNVB)?

Definition: Digitally Native Vertical Brand

A digitally native vertical brand (DNVB) is a brand born online with a “maniacal” focus on the customer experience. While a DNVB may start online, it often extends to a brick-and-mortar manifestation. Unlike typical eCommerce companies, digitally native vertical brands control their own distribution.

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