What is a social media influencer?

Definition: Social Media Influencer

A Social Media Influencer is a user on social media who has established credibility in a specific industry. These content creators have access to a large audience and can share information to persuade others and drive social media engagement through their authenticity and reach. Social media influencers often partner with brands, promoting products or services to followers in exchange for monetary compensation, free products, or discounts.


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