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Back to definitions

What is a social media influencer?

Definition: Social Media Influencer

A Social Media Influencer is a user on social media who has established credibility in a specific industry. These content creators have access to a large audience and can share information to persuade others and drive social media engagement through their authenticity and reach. Social media influencers often partner with brands, promoting products or services to followers in exchange for monetary compensation, free products, or discounts.

Often, brands use an influencer marketing platform like Emplifi to find social media influencers to partner with, and manage the relationship in one central location.

Plan your influencer marketing budget with confidence

Learn how to choose the right creators, estimate campaign costs, and maximize ROI.

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Insights from Emplifi

Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.

15 marketers with diverse voices to follow on social media in 2026

Looking for diverse voices to follow? Here's a list of 15 LGBTQ+ marketers you should have on your radar.
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2026 Global Football Tournament social media trends

Emplifi analyzed nearly 1 million social media mentions ahead of the 2026 global football tournament to uncover which teams, players, and platforms...
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Automation vs. autonomy: The CX leader's guide to AI maturity

Chatbots can be inflexible and frustrating for customers with complex requests, while an Autonomous CX system can adapt to a customer’s concerns...
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[Infographic] How consumers research products in 2026 (and what it means for your brand)

Emplifi surveyed 1,650 consumers to map how people research products in 2026. See what they trust, where they look, and what wins the sale.
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How AI agents are reshaping the future of Autonomous CX

According to Emplifi research, 71% of consumers report being satisfied with their AI support experiences. In this guide, you'll learn how Autonomous...
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How to manage social media accounts at enterprise scale (without losing control)

Learn how enterprise brands manage hundreds of social media accounts through centralized governance, team-based permissions, automated reporting, and...
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What can you expect?

  • A live walkthrough of Emplifi Fuel tailored to your specific social marketing, commerce, and care needs
  • A benchmark of how your brand performs against peers in your industry
  • A partner who understands your business, and 22,000 others
  • A concrete action plan to go from disjointed teams to A-CX
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