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  • Customer Experience

Why a unified data analytics tool is a must-have for actionable customer insights

Today’s consumers interact with brands through a blend of digital channels. Learn how a unified customer data solution can create actionable...
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Social media monitoring: Why your brand needs it

We look at how social media monitoring is key to help brands navigate how modern consumers perceive your brand, gain competitive intelligence, and...
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Why social media is the key to customer engagement

What's the impact of social media on customer engagement and business growth? Learn how social media can help your brand enhance customer loyalty and...
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The importance of data security in building brand trust

Virtually every consumer-facing brand handles customer data in some way, and with that comes risk. Because of that, it's essential that you take...
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Generative AI: Surfacing the power and potholes in CX (3 takeaways)

Zarnaz Arlia (Emplifi CMO) and Keith Dawson (Director of Research, CX at Ventana Research) recently discussed how AI is impacting CX and marketing...
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The social media marketer’s guide to video engagement strategy

To engage modern consumers, your brand needs video content. That means your social media strategy is the stage to inform, influence, or inspire any...
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How social customer care can help your brand get 2024 started right

Consumer expectations for service have never been higher, and brands that aren't integrating social media effectively into their care strategy are...
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5 ways to use UGC to boost your bottom line

Explore how user-generated content (UGC) can directly impact your brand's bottom line by enhancing brand authenticity, engagement, and revenue. Learn...
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4 lessons your brand should learn from Black Friday

While a big part of your brand’s revenue success for the year may be determined on Black Friday weekend, it will be won in large part long before...
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Community Corner: Q&A with Fab Giovanetti

Ensuring your social content is accessible is a big part of meeting your audience where they are. We talked to Fab Giovanetti about how she's helping...
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How Language AI Could Revolutionize Marketing

With language AI, marketers will have another tool in their arsenal to scale content production in a way that was never imaginable.
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How 6 leading brands tackle authentic engagement on social media

Learn how brands across various industries are driving social media engagement with the right social media and community management tools.
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Airlines break revenue records as social strategies fall behind

Social media remains a critical channel through which airlines can gauge and elevate customer satisfaction. Using Emplifi data, we analyzed key...
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5 biggest customer expectations from those seeking social customer care

In today's world, consumers expect to be able to have questions answered and get personalized service through every channel where they spend time....
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How gamification can help boost your social media strategy

As important as social media is for business today, it's just as important to remember that, for your customers, social media is supposed to be fun....
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How live video impacts accessibility for customers with disabilities

When setting up and refining your eCommerce solution, it's imperative that you consider how people with disabilities will be able to navigate it....
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The power of Gen Z aesthetic: How brands are adapting to a new generation’s values

Generation Z is becoming a major -- and unique -- force when it comes to modern consumer behavior, and they've got their very own aesthetic. Here's...
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Community Corner: Q&A with Mari Smith: Why content is king, but community is queen

If you want to drive engagement with your social marketing, a community-driven approach is key. Our Q&A with Mari Smith will provide some incredible...
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