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Customer Experience

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  • Customer Experience

What is brand authenticity, and why does it matter for customer experience?

Brands aren’t people, but they are made up of individuals, and each person who interacts, purchases, or promotes is an opportunity to create...
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Infographic: How Customers Pursue Authenticity on the Path to Purchase and Loyalty

We take a closer look at the integral role — and impact — of authentic customer reviews, ratings, and customer care across the customer journey,...
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Why brands with dark stores should consider live commerce

What is a dark store, and why should brands that use them consider adding live commerce to their marketing mix? Learn more, and see how to get...
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How to get started with livestream shopping for your brand

Livestream shopping can connect shoppers across the customer journey, but it’s more than just hitting "Record." Learn how your brand can get...
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How a unified customer engagement platform delivers on quality, innovation, and value

Many companies have attempted to improve their digital and social media strategies, but a common barrier is being able to wrangle the massive influx...
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Authentic content: 3 stats showing the impact of customer ratings, reviews, and UGC on purchase decisions

A new Emplifi report dives into the expectations of modern consumers for authentic content at key moments in the customer journey, and how much...
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Target audience analysis: Everything digital marketers need to know

Quality audience analysis is your key to reaching the right people and cutting costs - here’s everything you need to get started.
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The Guide to Customer Retention on Social Media

Making current customers happy goes a long way to delivering your overall ROI. Make sure you're doing everything you can on social media.
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The Best Social Media Management Tools in 2024

Ramp up your social media strategy with the perfect social media management tool to fit your brand's requirements.
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Customer Journey Map Templates and Examples for 2021

Get all the templates and examples you need to revamp your customer journeys for 2021. Download for free now!
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7 Best Social Listening Tools in 2024

Whether it’s listening to your customers, understanding trends, or gaining competitive insight, social listening is one of the most powerful things...
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The live shopping statistics brands can’t ignore in 2023

Live shopping is taking the world by storm. We look at the impact it's currently having on online shopping, and why it’s more clear than ever it's...
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Customer self-service: The benefits and best practices you must know

Most consumers today want the ability to find answers to their own questions as opposed to contacting your customer care team every time. A strong...
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Your Voice of the Customer Program: Know These ABC’s of VoC Success

The more you can learn about your customers' experiences, needs, and expectations across the customer journey, the better you can design winning CX...
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An Introduction to Social Commerce: What Brands Need to Know in 2022

Social commerce is taking online shopping by storm. But what is it, exactly, and how can brands get the most from their social commerce efforts?...
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The Customer Experience in 2021: Top 10 Trends You Need to Know

Take a closer look at the top trends and predictions for CX, customer care, and customer intelligence.
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Customer service experience essentials: how to create winning experiences

Gone are the days where brands can compete solely based on price. Brands must consistently deliver fast, omnichannel customer service to meet growing...
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Top 40 customer experience statistics to know in 2023

Just how much can CX impact your bottom line? What do modern consumers expect from their experiences with your brand today? Guide your efforts...
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