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4 reasons why TikTok is more than a social media platform

Boasting over 1.5 billion users today, it's time for brands to see TikTok as something that has transcended being more than just a social media...
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How to deploy social proof within your marketing strategy

Discover how to effectively integrate social proof into your marketing strategy. Learn about the importance of authenticity, the power of...
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How Livestreaming Can Help Brands and Retailers Optimize Digital Shelf Space

Explore the transformative power of live video in the eCommerce landscape. Dive into how brands and retailers leverage digital shelf space and...
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The Benefits of an All-in-One Social Media Management Solution

Unsure whether to go with multiple point solutions to manage your social media presence, or to go with an all-in-one solution? Here are some...
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Community Corner: Q&A with Bari Rosenstein

Discover the secrets behind Auntie Anne’s and Jamba's TikTok success. Dive deep into Bari Rosenstein's strategies for crafting engaging content,...
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Navigating the Gen AI wave: An emerging framework for business leaders

Will Generative AI truly revolutionize our world, or is it just another fleeting tech trend? Vijayanta Gupta (Chief Growth Officer at Emplifi)...
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Top 10+ eCommerce stats all marketers need to know in 2024

Today’s savvy digital marketer and eCommerce leaders need to know the latest and greatest stats to guide their strategy. Here are a few that stood...
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How Language AI Could Revolutionize Marketing

With language AI, marketers will have another tool in their arsenal to scale content production in a way that was never imaginable.
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How 6 leading brands tackle authentic engagement on social media

Learn how brands across various industries are driving social media engagement with the right social media and community management tools.
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Top Conferences for Social Media Marketers

Stay ahead in the dynamic world of social media marketing by attending the industry's top conferences. Discover which events to attend, how to choose...
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Advantages and challenges with four types of UGC

With over half of consumers today looking for content from real people before they buy something, user-generated content (UGC) can play a major role...
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How to strengthen your service strategy with social media

Consumers want to be able to connect with the companies and brands they relate to, and social media allows them to do just that.
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Community Corner: 10 Personal Branding Experts for Marketers to Follow

Whatever you do in the social media world, your personal brand matters. These 10 experts are some of the best follows in the social landscape to help...
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Community Corner: Q&A with Josh Rangel

Unhinged content — in which brands unshackle themselves from restrictions and decorum typically reserved for corporate communications in their...
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How unifying social media analytics can benefit your brand

To move at the speed your brand needs to in your highly competitive industry, you can't afford to be slowed down by data silos that clog up your...
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How brands embrace nostalgia to connect with today’s audience

Nostalgia is a powerful force in marketing today, and social media marketing in particular. These are some of the brands who are doing the best job...
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World Photo Day 2023: Why user-generated content (UGC)?

In celebration of World Photo Day this year (August 19), we asked six industry experts to share their opinions on UGC, and the benefits it brings to...
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Community Corner: Q&A with Karen Freberg, Ph.D.

Staying on top of every social media trend is a full-time job. In our Q&A with University of Louisville professor Karen Freberg, you'll get plenty of...
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