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Marketing Insights & Tips

Explore resources for social media, social commerce, and customer care

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Q3 2023 trends: How engagement stacks up on Instagram and TikTok

It's no secret that short-form video has become an essential part of most brands' social strategy in recent years, and our Q3 trends report backs...
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5 biggest customer expectations from those seeking social customer care

In today's world, consumers expect to be able to have questions answered and get personalized service through every channel where they spend time....
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How gamification can help boost your social media strategy

As important as social media is for business today, it's just as important to remember that, for your customers, social media is supposed to be fun....
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Community Corner: Q&A with Seoul-based virtual influencer, SUA

Seoul-based SUA is one of the most popular virtual influencers in the world, partnering with several major fashion and lifestyle brands. In this...
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Webinar recap: Social media decoded

Matt Navarra is one of the world's leading social media experts. When he spoke to Emplifi for World Social Media Day, the conversation included his...
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Why #TikTokMadeMeBuyIt is so effective for brands

When it comes to moving interesting, unique, and useful merchandise, nothing performs today quite like #TikTokMadeMeBuyIt. Here's our look at what...
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How brands can utilize analytics on TikTok

No social media strategy is going to be effective without understanding how to track and measure its performance. This guide will give you everything...
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Community Corner: Is Threads the New Twitter?

Meta's Threads got off to a huge start during its first few days after launch, quickly amassing tens of millions of signups. Can it be successful as...
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How your brand should get started with Meta’s Threads

Meta's Threads has launched, and everyone's scrambling to understand what it all means for the social media world. We've got your brand's guide to...
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Community Corner: 16 Social media marketers share their secrets to success

For brands, social media managers have never been more important. But with that growth in prominence, the role has become more demanding that ever....
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Why companies need to give social media managers a seat at the table

Your brand's social media managers have become a crucial part of your success in everything from communication to customer service and commerce....
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How to get ahead of Black Friday with live commerce

For most eCommerce marketers, Black Friday is the most important time of the year. Embracing live commerce now could be the difference between...
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Community Corner: Q&A with Krystal Wu: How to be a stellar community manager

Community managers monitor channels, spark conversation, and act as a brand liaison. In our interview with community manager Krystal Wu, learn how to...
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Community Corner: The intersection of generative AI and marketing

How is Generative AI going to impact the future of social media and the professionals who work in the industry? We gathered the perspectives of...
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Best practices for leveraging UGC in 2023

Discover the best practices for leveraging user-generated content (UGC) in 2023 for marketers and brands. Build a UGC program that embraces...
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How to reach Gen Zers retreating to “digital campfires”

More than maybe any previous generation, Gen Zers don't want to be marketed to, and they're retreating to their own spaces to avoid brand influence....
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Cutting through the noise: How review authentication brings eCommerce wins

When it comes to customer ratings and reviews, credibility is everything. If people don't believe the words are authentic, your brand can lose more...
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5 keys for brands to use AI and stay authentically human

There is significant pressure on today’s brands to be human and authentic. As it turns out, help might come from a decidedly non-human place.
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