Marketing Insights & Tips

Explore resources for social media, social commerce, and customer care

Topics
1
Types
0
Industries
0
  • Marketing Insights & Tips

Q3 2023 trends: How engagement stacks up on Instagram and TikTok

It's no secret that short-form video has become an essential part of most brands' social strategy in recent years, and our Q3 trends report backs...
Read more

5 biggest customer expectations from those seeking social customer care

In today's world, consumers expect to be able to have questions answered and get personalized service through every channel where they spend time....
Read more

How gamification can help boost your social media strategy

As important as social media is for business today, it's just as important to remember that, for your customers, social media is supposed to be fun....
Read more

Community Corner: Q&A with Seoul-based virtual influencer, SUA

Seoul-based SUA is one of the most popular virtual influencers in the world, partnering with several major fashion and lifestyle brands. In this...
Read more

Webinar recap: Social media decoded

Matt Navarra is one of the world's leading social media experts. When he spoke to Emplifi for World Social Media Day, the conversation included his...
Read more

Why #TikTokMadeMeBuyIt is so effective for brands

When it comes to moving interesting, unique, and useful merchandise, nothing performs today quite like #TikTokMadeMeBuyIt. Here's our look at what...
Read more

How brands can utilize analytics on TikTok

No social media strategy is going to be effective without understanding how to track and measure its performance. This guide will give you everything...
Read more

Community Corner: Is Threads the New Twitter?

Meta's Threads got off to a huge start during its first few days after launch, quickly amassing tens of millions of signups. Can it be successful as...
Read more

How your brand should get started with Meta’s Threads

Meta's Threads has launched, and everyone's scrambling to understand what it all means for the social media world. We've got your brand's guide to...
Read more

Community Corner: 16 Social media marketers share their secrets to success

For brands, social media managers have never been more important. But with that growth in prominence, the role has become more demanding that ever....
Read more

Why companies need to give social media managers a seat at the table

Your brand's social media managers have become a crucial part of your success in everything from communication to customer service and commerce....
Read more

How to get ahead of Black Friday with live commerce

For most eCommerce marketers, Black Friday is the most important time of the year. Embracing live commerce now could be the difference between...
Read more

Community Corner: Q&A with Krystal Wu: How to be a stellar community manager

Community managers monitor channels, spark conversation, and act as a brand liaison. In our interview with community manager Krystal Wu, learn how to...
Read more

Community Corner: The intersection of generative AI and marketing

How is Generative AI going to impact the future of social media and the professionals who work in the industry? We gathered the perspectives of...
Read more

Best practices for leveraging UGC in 2023

Discover the best practices for leveraging user-generated content (UGC) in 2023 for marketers and brands. Build a UGC program that embraces...
Read more

How to reach Gen Zers retreating to “digital campfires”

More than maybe any previous generation, Gen Zers don't want to be marketed to, and they're retreating to their own spaces to avoid brand influence....
Read more

Cutting through the noise: How review authentication brings eCommerce wins

When it comes to customer ratings and reviews, credibility is everything. If people don't believe the words are authentic, your brand can lose more...
Read more

5 keys for brands to use AI and stay authentically human

There is significant pressure on today’s brands to be human and authentic. As it turns out, help might come from a decidedly non-human place.
Read more
7 of 10

Ready to transform your social media efforts?

Emplifi helps boost efficiency, increase revenue, and scale your social media — whether you have a small team or a complex product. Want to see how? Let’s talk today.

Get a demo

What can you expect?

  • A partner who cares about your strategy and objectives
  • Live demo showing how we differentiate from the pack
  • No pressure, just advice
Get a demo

Outpace your competition with easy-to-use, innovative solutions

We’re recognized as a market leader in innovation, customer support, and ease of use from these organizations.