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Community Corner: Q&A with Pat Timmons: Pride month and empathy marketing

Ahead of Pride Month, we talked to social media/brand marketer Pat Timmons about empathy marketing and how brands can show their support for the...
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How ChatGPT-4 improves on ChatGPT-3 for brands’ marketing

After the buzz of GPT-3 and what it could do for marketers, how could OpenAI improve upon it with the next iteration? We look at the improvements...
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How to prioritize mental health as a social media marketer

Social media marketing can be a demanding role — but your mental health should always come first. Here are six ways you can prioritize your mental...
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How to get followers on TikTok: A guide for brands

For some brands, gaining real traction on TikTok can seem like rolling a huge boulder uphill. With this guide, we take the mystery out of the...
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The power of Gen Z aesthetic: How brands are adapting to a new generation’s values

Generation Z is becoming a major -- and unique -- force when it comes to modern consumer behavior, and they've got their very own aesthetic. Here's...
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Community Corner: Q&A with Mari Smith: Why content is king, but community is queen

If you want to drive engagement with your social marketing, a community-driven approach is key. Our Q&A with Mari Smith will provide some incredible...
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How to get your Snapscore up

For many, a big part of the fun of Snapchat is seeing their Snapscore rise. We've got your ultimate guide to what makes it go up and how to reach a...
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4 best practices for brands to use AI in social media

More and more brands today are using AI to improve content speed and efficiency. But it's nowhere near fool-proof. These four tips will help you use...
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Community Corner: Q&A with Jayde Powell: TikTok’s “deinfluencer” trend

"Deinfluencers" are one of the biggest trends in the influencer marketing world today. In Emplifi's interview with creator Jayde Powell, learn who...
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How to maintain authenticity with your influencer marketing

Every brand wants to bring authenticity to their marketing efforts, and some worry influencer marketing could hurt that. You can have both, though,...
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New social media platforms and apps that marketers need to watch in 2023

Are you up to speed on the latest trending social media platforms and apps? Learn more about some of the ones making waves in the world social media...
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What is brand authenticity, and why does it matter for customer experience?

Brands aren’t people, but they are made up of individuals, and each person who interacts, purchases, or promotes is an opportunity to create...
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Why AI is your brand’s perfect social media assistant

AI tools are set to transform the way businesses interact with their audiences and unlock new opportunities for growth and success. Here are some...
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Infographic: How Customers Pursue Authenticity on the Path to Purchase and Loyalty

We take a closer look at the integral role — and impact — of authentic customer reviews, ratings, and customer care across the customer journey,...
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5 Brands Beating the Instagram Reels Algorithm

Looking for inspiration to help you take your Instagram Reels content to the next level? Check out what these five brands are doing, plus we deep...
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How to get started with livestream shopping for your brand

Livestream shopping can connect shoppers across the customer journey, but it’s more than just hitting "Record." Learn how your brand can get...
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Instagram Stories vs. Snapchat Stories

We break down the main differences between the two, and look at what you need to know from a marketer's point-of-view to help inform your social...
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How a unified customer engagement platform delivers on quality, innovation, and value

Many companies have attempted to improve their digital and social media strategies, but a common barrier is being able to wrangle the massive influx...
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