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  • UGC

The 2025 social media benchmarks report

Stay ahead of social media trends with exclusive data from thousands of brands in this must-have report. Discover what’s working, what’s...
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The next wave: Social media trends to watch

Our crystal ball is clear, and we're looking deeply into it to bring you a vision of everything social media for 2025.
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UGC creators: Everything you need to know

In order for there to be UGC, there need to be creators making it happen. Here's your primer to everything about who they are.
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How to beat the Instagram algorithm

Instagram’s algorithm changes have significantly impacted how content is distributed and consumed on the platform. Learn how to stay ahead of those...
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How UGC drives revenue and engagement in social commerce

The impact of user-generated content on customer engagement can't be overstated. In Emplifi's new report, we highlight exclusive data that shows the...
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Maximizing the ROI of social media for your brand

Social media marketing has so much potential for generating revenue, but it's essential that your brand approaches it with the right strategy in...
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Report: How UGC drives revenue and boosts engagement in social commerce

UGC is a game changer for many organizations when it comes to converting via social. This is the guide you need to refine your strategy.
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User-generated content (UGC): Everything you need to know

UGC has become the cornerstone of many social media strategies. But if you have questions, we can definitely help.
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Social media engagement: Everything you need to know

No social media strategy is hitting the mark without frequent engagement. We're answering all your engagement questions here.
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Black Friday Insights: Boosting Engagement and ROI During the Holiday Rush

Black Friday is the key moment of the most important quarter of the year for eCommerce brands. We analyzed the numbers from last year to provide...
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5 benefits of integrating social commerce for mature brands

Getting social commerce right is critical for brands, and unifying UGC, ratings & reviews, and influencer marketing into one platform is one of the...
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Customer experience (CX): Everything you need to know

Social media is all about enhancing the customer experience. We're answering all your questions about CX and how to make yours great.
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4 quick wins to boost Black Friday and Cyber Monday revenue

Learn how to leverage ratings, UGC, social media, and top-tier customer support to boost your eCommerce sales this Black Friday and Cyber Monday.
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How to use your eCommerce tools to reduce returns

Discover how to use your eCommerce tools to minimize returns, boost buyer confidence, and improve overall customer satisfaction with practical...
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5 social media engagement posts to encourage audience interaction

It can be a challenge to maintain your audience's attention, but these five social media engagement posts, you can deliver authenticity, boost...
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The evolutions in social media that are impacting brand engagement

Social media and the way consumers use it are in a state of constant flux. This is your look at how it's evolving, and what you should do to keep up...
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Emplifi research shows that positive sentiment provides airlines brands with an opportunity boost social media engagement

Emplifi research shows that travel brands see significant differences in the sentiment of their user interactions across various social channels, and...
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Creating social media content your audience will love

Creating social media content that's compelling and engaging is the key to success for any social strategy. Here's how the right UGC platform can be...
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