Exclusive Research

Consumer report: Digital authenticity in the age of AI

More transparency. More verification. Less tolerance for AI-washed content. Discover data-driven insights from our survey of more than 1,650 consumers on how they evaluate brand authenticity, verify trust signals, and decide where to spend their money.

This report reveals how transparency, user-generated content, reviews, and AI disclosure are reshaping consumer expectations, and what brands need to do to earn and keep trust.

Wait! Don’t tackle 2026 alone: You’ve got the report, now get the strategy.

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Key Takeaways

Turn transparency, authenticity, and community into measurable results

From AI disclosure expectations to UGC-driven trust and review-based verification, consumers are rewarding brands that lead with honesty.

AI transparency is the new baseline

91% of consumers demand disclosure when brands use AI in content or customer interactions—making transparency a non-negotiable.

Build trust through real customer voices

UGC and authentic community content outperform brand-produced messaging when it comes to building credibility and driving purchase intent.

Authenticity drives willingness to pay

85% of consumers will pay more for brands they consider genuine and transparent—proving that authenticity is a growth lever, not just a value.