Emplifi Customer Experience Statistics 2024

Just how much can CX impact your bottom line? What do modern consumers expect from their experiences with your brand today? Guide your efforts towards a strong CX strategy with these insights.

Top 35+ customer experience statistics you need to know in 2024

Top image: Best times to post on social media 2023

There’s no perfect answer to the question of when’s the best time to post on social media – there’s only good research and planning. Luckily, we've done the work for you.


The best times to post on social media in 2023

MIGRATE -- Social Media Content Strategy

Read our guide and find out how to create and develop an effective social media content strategy for your business.

Effective social media content strategy for business

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Create content consistency and a smooth creation process for your social media team. Here are 5 easy steps to get started.

Winning social media style guide: 5-step process to implement

Emplifi - How to put your UGC, reviews, and live shopping to work this holiday season

Follow these five steps to get the most out of your user-generated content, customer ratings and reviews, and live shopping capabilities this holiday season.

5 steps to put your UGC, reviews, and live shopping to work this holiday season

Emplifi Authenticity Infographic

We take a closer look at the integral role — and impact — of authentic customer reviews, ratings, and customer care across the customer journey, based on findings from a recent survey.

[Infographic] How customers pursue authenticity on the path to purchase and loyalty

Top image: How review authentication leads to eCommerce wins

When it comes to customer ratings and reviews, credibility is everything. If people don't believe the words are authentic, your brand can lose more than you gain from reviews. Here's our look at how you can authenticate your reviews to ensure they hit the mark every time.

Cutting through the noise: How review authentication brings eCommerce wins

Top image: How to deploy social proof within your marketing strategy

Discover how to effectively integrate social proof into your marketing strategy. Learn about the importance of authenticity, the power of user-generated content, and the tools that can help you harness social proof for increased trust and engagement in today's digital landscape.

How to deploy social proof within your marketing strategy

Emplifi: Top 10+ eCommerce stats all marketers need to know in 2024

Today’s savvy digital marketer and eCommerce leaders need to know the latest and greatest stats to guide their strategy. Here are a few that stood out to us.

Top 10+ eCommerce stats all marketers need to know in 2024

Emplifi Community Corner: Q&A with Lia Haberman (What brands should know about private social communities)

Digital media marketing expert Lia Haberman touches on the rise of private communities, how creators are already leveraging them, and how brands should approach these growing spaces.

Community Corner: Q&A with Lia Haberman

Emplifi - Tip Sheet: How to launch a successful UGC campaign 

What's the best way to collect and leverage high-quality UGC to help build brand awareness, inspire purchases, and connect with your online community? This tip sheet is here to help.


Tip sheet: How to launch a successful UGC campaign

Emplifi Community Corner: Q&A with Robyn Nissim (Looping in your social media team across departments)

Social media managers can often feel disconnected from their companies. Industry expert Robyn Nissim touches on the significance of connecting social media with other departments for successful marketing strategies.

Community Corner: Q&A with Robyn Nissim

Emplifi - 5 ways to use UGC to boost your bottom line

Explore how user-generated content (UGC) can directly impact your brand's bottom line by enhancing brand authenticity, engagement, and revenue. Learn how other brands use UGC to boost SEO, website traffic, and conversion rates.

5 ways to use UGC to boost your bottom line

Emplifi: Micro influencers vs. macro influencers

Social media influencers are here to stay. Discover the pros and cons of macro-influencers vs. micro-influencers.

Micro-influencers vs. macro-influencers: Who’s best for your marketing efforts?

What makes TikTok influencers tick

With TikTok, marketers have the ability to get creative working with new voices and more importantly, reach new audiences. So, what should you know to maximize your influencer marketing on TikTok?

What makes TikTok influencers tick?

woman and dog selfie (Social Listening Report)

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Learn more about why strong Social Listening plays a growing role in any strong marketing analytics setup, where it should fit into your CX strategy, and how it can help you get a leg up on other brands in an increasingly competitive market.

Woman and dog selfie (Social Listening Guide banner)

[Guide] Social Media Listening: What to know about this essential marketing tool in 2021

[Guide] Social Media Listening: What to know about this essential marketing tool today

Emplifi Report - 7 fascinating facts every customer service team must know today

Perhaps no department comes directly face-to-face with customers’ changing expectations than the service center. So, what do consumers actually expect from their customer service experiences today? Get the latest insights to power your CX strategy.

Emplifi - 7 fascinating facts every customer service team must know today

[Report] 7 fascinating facts every customer service team must know today

Perhaps no department comes directly face-to-face with customers’ changing expectations than the service center. So, what do consumers actually expect from their customer service experiences today? Get the latest insights to power your CX strategy. 

Word of mouth marketing

Take advantage of the referral chain created by word of mouth marketing to bring in abundant leads and improve your brand's conversions. 

How brands can harness word of mouth marketing

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Digital marketing has changed the game. Before you post - you need to know who you are talking to. And what better way than to create a social persona!

Why the Buyer Persona Is Even More Important on Social Media

MIGRATE -- Customer Experience on Social

Whether positive or negative, many customers use social media to express their feedback. It’s important that businesses use this to their advantage.

Why customer experience on social media Is important

Top image: Target audience analysis guide

Quality audience analysis is your key to reaching the right people and cutting costs - here’s everything you need to get started.

Target audience analysis: Everything digital marketers need to know

Emplifi Blog - The evolving role of technology in delivering great results

Emplifi Social Media Superstars Series Part 1: Get the latest perspectives from your peers on technology’s impact on social media results.

The evolving role of technology in delivering great results

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If a decade ago it was all about SEO, today it's SMO. Learn how you can optimize your social media marketing.

Social Media Optimization: 5 Strategy Tips to Follow

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Want to become an expert in social media definitions? Read our comprehensive glossary full of the most important social media marketing terms.

The ultimate glossary of social media marketing terms and definitions

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Get ahead of the competition with this guide to everything you need to know about social media competitive analysis.

Your guide to social media competitive analysis

Emplifi - Tackling the top social media marketing challenges in 2023

A recent survey of marketing professionals uncovered can't-miss insights about their top challenges and what they need to tackle them. Here's a peek at some of these insights — and download the full study for more!

What do social marketing leaders need to tackle their top challenges in 2023?

Business impact of social media

It’s hard to imagine where brands would be without social media today... but it hasn't always been this way. To understand the business impact of social media today, we need to look back at how we got here in the first place.

The business impact of social media: Then and now

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Don’t stress! Read our easy-to-follow social media audit guide complete with a free template!

How to perform a stress-free social media audit

Top image: Personalized marketing guide

Learn how you can personalize your social media marketing efforts from A to Z with this complete guide!

Personalized marketing on social media: The ultimate guide

woman waiting by a moving subway train 470x280

What types of insights do you need to drive successful customer journey mapping efforts? Here are a few you should not do without.

Mapping the customer journey: What insights you need (and how to get them)

Livestream shopping

Livestream shopping is transforming online shopping and Ecommerce as we know it, and has especially picked up steam over the past couple of years. Here's a primer to bring you up to speed on live shopping, and why brands need to include it as part of their marketing mix.

The definitive guide to livestream shopping

Emplifi - Live Commerce Trends

Live commerce is booming, and it's only expected to keep growing worldwide in the years ahead. So, what trends are driving up this live commerce boom, and how can brands take advantage? Let's take a look.

4 live commerce trends you need to know to stay ahead of the curve

MIGRATE -- TikTok Influencers

Before jumping onto TikTok, marketers need to have a solid plan in place that should probably include partnering with influencers.

How to work with influencers on TikTok

Finding your voice on TikTok: 9 steps to success

TikTok is the hottest entertainment platform on the market today. Finding your brand's voice on it is crucial if you want to truly connect with your audiences. Here are some tips to help you.

Top image: Build relationships with social media influencers

Find and manage your social media influencers the right way. Read on for 7 quick tips for building relationships with social influencers that will last.

How to build relationships with social media influencers from the ground up

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Find out how providing excellent social media customer service can help your brand. Connect with your audience the right way on social platforms.

How Providing Excellent Social Media Customer Service Helps Your Brand

How Livestreaming Can Help Brands and Retailers Optimize Digital Shelf Space

Explore the transformative power of live video in the eCommerce landscape. Dive into how brands and retailers leverage digital shelf space and livestreaming to drive revenue, enhance customer experience, and create impactful content in today's competitive online retail world.

How livestreaming can help brands and retailers optimize digital shelf space

Woman with prosthetic arm holds phone while shopping

Top image: How live video impacts accessibility for customers with disabilities

When setting up and refining your eCommerce solution, it's imperative that you consider how people with disabilities will be able to navigate it. We've got advice on how to ensure everyone has a satisfying experience on your site, and how live video can help you do it.

How live video impacts accessibility for customers with disabilities

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The social media industry is growing - which means more jobs. See which positions you should be adding to your social media team to prepare for the future.

Fill in the Gaps With These Social Media Team Roles

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Find out how you can easily spot fake followers and work only with the authentic ones that will drive your business results.

Fake social media influencers: How to not get scammed

Emplifi Blog: Authentic content - 3 stats showing the impact of customer ratings, reviews, and UGC on purchase decisions

A new Emplifi report dives into the expectations of modern consumers for authentic content at key moments in the customer journey, and how much customer ratings, reviews, and UGC affect their purchase behaviors. Here's a look at just some of they key insights from the report.

Authentic content: 3 stats showing the impact of customer ratings, reviews, and UGC on purchase decisions

Emplifi - Contact Center Industry Standards

How do you stack up against industry benchmarks for response times and agent efficiency metrics?

9 important contact center industry standards (and how to achieve them)

Top image: How to build a buyer persona

The key to doing effective marketing is knowing your target audience. Check out our guide to building successful buyer personas.

Your client persona template: The complete guide

An retail associate smiles while completing a sale.

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Brands aren’t people, but they are made up of individuals, and each person who interacts, purchases, or promotes is an opportunity to create authentic customer experiences. Let's explore how brand authenticity impacts customer experience across the buyer's journey.

What is brand authenticity, and why does it matter for customer experience?

Benefits of Live Commerce

Customers are searching for memorable and engaging online shopping experiences, and brands are turning more and more to live commerce to make it happen. But the benefits of live commerce run even deeper.

8 unmistakable benefits of live commerce for you and your customers

Meet Emplifi

Astute and Socialbakers are joining forces to become Emplifi: a bold new voice in CX that's bringing marketing, care, and commerce together to help brands empathize with customers, and amplify the right brand experiences. Learn more in this webinar.

Webinar: Are you putting empathy at the heart of your CX? Meet Emplifi

Emplifi Community Corner: World Photo Day 2023: Why user-generated content (UGC)?

In celebration of World Photo Day this year (August 19), we asked six industry experts to share their opinions on UGC, and the benefits it brings to brands that fully embrace it as part of the marketing mix.


World Photo Day 2023: Why user-generated content?

Top image: Why companies need to give social media managers a seat at the table

Your brand's social media managers have become a crucial part of your success in everything from communication to customer service and commerce. Here's how you can give them the seat at the table they've earned.

Community Corner: Why companies need to give social media managers a seat at the table (and how to do it)

Top image: Matt Navarra webinar recap

Matt Navarra is one of the world's leading social media experts. When he spoke to Emplifi for World Social Media Day, the conversation included his thoughts on new developments in social media, Artificial Intelligence, and how to grow your social media career.

Webinar recap: Social media decoded

Woman smiling headphones

The more you can learn about your customers' experiences, needs, and expectations across the customer journey, the better you can design winning CX strategies. That’s where a well-executed VoC program can help.

Your voice of the customer program: Know these ABC’s of VoC success

Emplifi - Top Beauty Influencers

These are the top Instagram and TikTok beauty influencers brands need to watch this year. Find the best beauty influencer for your next campaign!

The top 10 beauty influencers that brands need to watch in 2023

Emplifi Community Corner: The buzz around Twitter alternative, Bluesky

Learn about the new app, its developers’ goals for a more connected social media ecosystem, and how the marketing community is responding to its growing popularity.

Community Corner: The buzz around Twitter alternative, Bluesky

Livestream shopping banner

Social commerce and livestream shopping have emerged as key ways to connect with digital shoppers. Here's how Emplifi is taking these to the next level with the acquisition of Go Instore.

Taking social commerce to the next level

Kseniya Mahileuskaya

See what Kseniya (Digital & Social Media Senior Executive for the Department of Culture and Tourism Abu Dhabi) has to share about creating effective social media experiences, work-life balance, and the key advice she has for social media professionals who are just starting out.

Social media superstar profile: Kseniya Mahileuskaya

Emplifi - 4 lessons your brand should learn from Black Friday

While a big part of your brand’s revenue success for the year may be determined on Black Friday weekend, it will be won in large part long before November. Here are the four biggest lessons your brand should plan to learn from this season’s Black Friday weekend.

4 lessons your brand should learn from Black Friday

Aura Garcia Penguin Random House

See what Aura (Creative Director at Penguin Random House) believes is the most challenging (but exciting) part of her job, the role of technology in driving results for her brand, and the importance for social media professionals to be a team players.

Social media superstar profile: Aura Antonia García

Aminta Iriarte

See what Aminta (Senior Manager of Global Social Media Strategy for Crunch Fitness) about experimenting on social media, not taking failures personally, and the key tools all social media managers need in their day-to-day toolkit.

Social media superstar profile: Aminta Iriarte

woman and dog looking at mobile phone

What does the future of social commerce look like? There will be a greater focus on social customer care and service. See how this will lead to long-term social commerce success.

How social customer care will define the next era of social commerce

Mark Zablan

Genuine empathy is powerful stuff. It anchors relationships, builds loyalty, and drives revenue. Steer and manage better customer experience with Emplifi.


Leading with empathy for better customer experience

Person using their mobile and messaging while standing on the sidewalk (Blog Post Top Image - 470x280)

Person using their mobile and messaging while standing on the sidewalk

Facebook rolls out Messenger API Support for Instagram publicly, now available to Emplifi clients.

Instagram Messaging for business: why it’s key to community care

man using mobile phone leaning against wall 470x280

man using mobile phone leaning against wall

Closing the customer feedback loop can help turn bad experiences into good ones, and make good experiences even better. Here's everything you need to know.

Closed-Loop Feedback: How to Get More From Your Surveys (and Delight Customers)

Top image: Social media expert advice 

For brands, social media managers have never been more important. But with that growth in prominence, the role has become more demanding that ever. These social media managers share their secrets to getting the job done.

Community Corner: 16 social media marketers share their secrets to success

Social media marketers attend a conference

Emplifi: Top Social Media Conferences for Social Media Marketers To Attend

Stay ahead in the dynamic world of social media marketing by attending the industry's top conferences. Discover which events to attend, how to choose the best fit for your needs, and tips to maximize your experience in our latest guide for social media managers.

10 social media conferences you should attend in 2024

Emplifi Social Media Calendar 2024

Managing a social media calendar is challenging enough, especially trying to keep track of all the different hashtag social media holidays. We've got you covered - here's a comprehensive list of the must-know social media holidays in 2024, all in one place.

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