Emplifi Blog: Instagram Stories vs. Snapchat Stories

We break down the main differences between the two, and look at what you need to know from a marketer's point-of-view to help inform your social media strategy. 

Instagram Stories vs. Snapchat Stories: What you need to know

Top image: How a unified customer engagement platform delivers on quality, innovation, and value

Many companies have attempted to improve their digital and social media strategies, but a common barrier is being able to wrangle the massive influx of data from each individual interaction.

How a unified customer engagement platform delivers on quality, innovation, and value

Emplifi Blog: 16 female marketers to follow

Many determined women are pushing the boundaries of marketing, and making a name for themselves as thought leaders driving growth and innovation in the industry. Here are just some that you should follow who regularly share knowledge and advice on social media.

Women who rule: 16 marketing influencers to follow on social media

Emplifi - The pros and cons of virtual influencers

With the advent of virtual influencers — who exist online through artwork and artificial intelligence (AI) — here's everything brands need to know as they plan their influencer marketing strategy in the months ahead.

The pros and cons of virtual influencers

MIGRATE -- Brands on TikTok

Looking to leverage TikTok for your marketing strategy? These are the top 10 brands ruling the TikTok algorithm in 2023!

10 brands that rule TikTok

Emplifi - Contact Center Industry Standards

How do you stack up against industry benchmarks for response times and agent efficiency metrics?

9 important contact center industry standards (and how to achieve them)

Emplifi Report: Meeting the Demands of the Modern Customer

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What really matters to shoppers today as they consider a purchase? A new survey of over 2,000 consumers conducted by Harris Interactive and commissioned by Emplifi reveals what brands really need to know.

[Report] Meeting the Demands of the Modern Customer: A Deep Dive Into The Importance of Social Influence

Based on a survey of over 2,000 US and UK consumers, better understand the role and the impact of authentic content - like customer reviews, ratings, and UGC - on the purchase behaviors of modern consumers.

[Report] Meeting the demands of the modern customer: A deep dive into the importance of social influence

Emplifi Blog: Authentic content - 3 stats showing the impact of customer ratings, reviews, and UGC on purchase decisions

A new Emplifi report dives into the expectations of modern consumers for authentic content at key moments in the customer journey, and how much customer ratings, reviews, and UGC affect their purchase behaviors. Here's a look at just some of they key insights from the report.

Authentic content: 3 stats showing the impact of customer ratings, reviews, and UGC on purchase decisions

Bots: Top 3 things you should consider to deliver next-level CX

Digital self-service remains a top CX priority for both customers and brands. So, what should you look for when launching a bot for the first time, or refreshing your bot strategy?

Bots: The top 3 things you should consider to deliver next-level CX

Emplifi - Benefit of chatbots

What makes them so useful — for both them and their customers — when implemented correctly? Here's what you need to know, plus get a useful resource as you explore your next steps.

12 chatbot benefits that make them a win-win for you and your customers

man using mobile phone with digital chatbot for information

Facebook Messenger can enhance CX throughout the journey, from brand awareness to shopping to support.

12 surprising examples of Facebook Messenger chatbots

Emplifi Blog: The influencer marketing stats you need to know this year

Influencer marketing plays a significant role in many brands’ marketing mix today. See what insights a new report by Pixlee TurnTo (an Emplifi company) uncovered, and power your influencer marketing campaigns to success in 2023.

[Infographic] The influencer marketing stats you need to know this year

Emplifi CX Index: Our social media predictions for 2023

What can we expect over the coming months based on the latest insights from the Emplifi CX Index? We dive deeper into three key predictions every social media manager should know today.

Emplifi CX Index: Our 3 social media predictions for 2023

Emplifi - How to use AI marketing tools to increase efficiency and boost results

AI marketing will reframe processes and people with the rise of platforms like ChatGPT. Explore how breakthroughs like generative AI can integrate and augment your marketing teams.

How to use AI marketing tools to increase efficiency and boost results

Emplifi Blog - How empathy and customer service go hand in hand

Empathy is one of the most essential elements of any successful approach to customer care. Here's why it's so important, and how you can work on ensuring it's a key part of your strategy going forward.

How empathy and customer service go hand in hand

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What types of insights do you need to drive successful customer journey mapping efforts? Here are a few you should not do without.

Mapping the customer journey: What insights you need (and how to get them)

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woman forming heart with sand on beach

Gone are the days where brands can compete solely based on price. Brands must consistently deliver fast, omnichannel customer service to meet growing consumer expectations for customer support. Here's how.

Customer service experience essentials: how to create winning experiences

Instagram Reels blog header

Brands that embrace Instagram Reels are seeing tremendous benefits through customer engagement. We've got a look at the numbers to show how big the impact can be.

It pays to publish Instagram Reels

Top image: Best times to post on social media 2023

There’s no perfect answer to the question of when’s the best time to post on social media – there’s only good research and planning. Luckily, we've done the work for you.


The best times to post on social media in 2023

Emplifi - SBLVII Social Media Recap

The Super Bowl isn't only the biggest football game of the year, it's also one of the biggest social media nights on the calendar. Our analysis of listening data details the four biggest social media stories that emerged from the event, and how everyone reacted.

4 biggest social media stories from Super Bowl LVII

Emplifi - Top Beauty Influencers

These are the top Instagram and TikTok beauty influencers brands need to watch this year. Find the best beauty influencer for your next campaign!

The top 10 beauty influencers that brands need to watch in 2023

Top image: Social media benchmarks Q3 2022

Having reliable metrics from industry peers is one of the best sanity checks to understand how your own social media strategy is performing. Dive into the top paid and organic social media benchmarks you need to know to help guide your strategy this year.

The 6 social media benchmarks you need to know for 2023

Customer Spotlight Ribble

We are celebrating our work with Ribble, the leading cycles manufacturer for the UK. Check out this exclusive write-up for some great insights.

Customer Spotlight: Ribble

Emplifi - Tackling the top social media marketing challenges in 2023

A recent survey of marketing professionals uncovered can't-miss insights about their top challenges and what they need to tackle them. Here's a peek at some of these insights — and download the full study for more!

What do social marketing leaders need to tackle their top challenges in 2023?

Main image: Live video shopping stats

Live shopping is taking the world by storm. We look at the impact it's currently having on online shopping, and why it’s more clear than ever it's not just a passing phase - it’s here to stay.

The live video shopping statistics brands can't ignore in 2023

Forrester Consulting Study - Social Marketing Leaders Are In Critical Need of Integrated Data and Agile Technology

Elevate your social media strategy in 2023 with this commissioned Forrester Consulting study conducted on behalf of Emplifi that looks at the top challenges marketing leaders are experiencing, and how they are prioritizing to tackle those challenges.

Forrester Consulting Study: Social Marketing Leaders Are In Critical Need of Integrated Data and Agile Technology

Main image: How to be a social media manager

Social media manager is one of the fastest-growing professions in the world right now. Our walkthrough of what it's like — and what traits make them successful — is a must-read for anyone looking to hire, or become one themselves.

How to be a social media manager

Emplifi - Football

What social media stories stood out to us throughout the tournament? We take a closer look at what the Emplifi data showed about audience engagement and sentiment, and how teams leveraged social media to update and interact with their followers.

World Cup 2022: A recap with our top social media findings

Emplifi CX Index: 3 next steps for your brand in 2023

In the final part of our 3-part series examining the findings in the Emplifi CX Index, we look at how the data we've uncovered should impact your social media plans going forward.

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A strong CX strategy is critical for any brand to succeed today. But just how much can CX impact your bottom line? What do customers expect from their experiences today? How are other brands approaching CX? Guide your CX efforts in 2023 with these insights.

Top 40+ customer experience statistics you need to know in 2023

Woman using mobile phone looking up

Managing a social media calendar is challenging enough, especially trying to keep track of all the different hashtag social media holidays. We've got you covered - here's a comprehensive list of the must-know social media holidays in 2023, all in one place.

The Must-Have 2023 Social Media Calendar

Emplifi Guest Author - Matt Navarra

In this guest article from Matt Navarra, hear directly from one the top social media consultants what makes the best social media managers successful, and how to take your career to the next level.

The 5 (healthy) habits of the top social media managers

Hiker looking up at mountains

Social commerce is here to stay, but many brands may face social commerce challenges on their way to success. How can they overcome these in the coming months?

Social commerce: How can brands turn challenges into opportunities in 2022?

Emplifi - Finance influencers on YouTube and Instagram are on the rise

In these times of economic uncertainty, Finance influencers on Instagram and YouTube are growing at record speeds. So, what can Finance brands learn from these growing trends as they plan for the months ahead?

Finance influencers on YouTube and Instagram are on the rise

Top image: How to go live on TikTok

TikTok LIVE is quickly becoming a key channel for marketers wanting to connect with their customers in a new way. This step-by-step guide will give you the confidence to take your brand LIVE today.

How to go live on TikTok

What makes TikTok influencers tick

With TikTok, marketers have the ability to get creative working with new voices and more importantly, reach new audiences. So, what should you know to maximize your influencer marketing on TikTok?

What makes TikTok influencers tick?

Emplifi Guide - How to take your social media career to the next level

Become the social media superstar you’re meant to be with these handy tips from social media professionals, thought leaders, and industry professionals. This guide has everything you need to get ahead in your career!

[Guide] How to Grow your Social Media Career in 2023

Emplifi, Meta and Jay Baer - On-Demand Webinar - 625x417

Join Lori Spruijt (Strategic Partner Manager, Business Messaging at Meta) and Jay Baer (Digital Marketing and CX Expert) for an insightful discussion during which we explore new ideas for leveraging social channels to deliver uniquely engaging, satisfying, and effective experiences throughout the customer journey.

Webinar: The Power of Being a Conversational Business

Top image: 5 ways brands can prepare for Black Friday

It's the most important time of the year for many B2C marketers, and we want to make sure you're ready for Black Friday 2022. Our 5 ways brands can prepare will set you up for success as the holiday shopping season kicks off.

5 ways brands can prepare for Black Friday

Emplifi Guide - Busting 8 Myths About One-To-One Live Commerce

Despite only growing in popularity, some myths remain around one-to-one live commerce. It's time to bust some myths. Take your next step toward live commerce with confidence with this handy guide, created in partnership with Marketing and CX Expert Jay Baer.

[Guide] Busting 8 myths about one-to-one live commerce

[Guide] Busting 8 Myths About One-To-One Live Commerce

Mark Zablan - Emplifi and Pixlee TurnTo

Emplifi has acquired Pixlee TurnTo, a leading user-generated content, ratings & reviews, and influencer marketing platform. Emplifi CEO Mark Zablan shares more details, and what this means for brands like yours.

Bringing authentic customer voices to life with Pixlee TurnTo

Emplifi - Live Commerce Trends

Live commerce is booming, and it's only expected to keep growing worldwide in the years ahead. So, what trends are driving up this live commerce boom, and how can brands take advantage? Let's take a look.

4 live commerce trends you need to know to stay ahead of the curve

Emplifi Guide - 8 live commerce trends changing the online shopping landscape

Live commerce has already taken off. Understand where it is now, and where it's headed next.

8 live commerce trends changing the online shopping landscape

Live commerce has already taken off, but where is it headed in 2023? Download this guide to better understand where live commerce is today, and the trends you need to know in the months ahead.

[Guide] 8 live commerce trends changing the online shopping landscape

Emplifi Summit 22 Recap by Emplifi CMO Zarnaz Arlia

Emplifi's CX event delivered amazing sessions that shed light on what's new and trending across the CX landscape. Emplifi CMO Zarnaz Arlia recaps the event!

Make every experience unforgettable: Highlights from Emplifi Summit ‘22

Word of mouth marketing

Take advantage of the referral chain created by word of mouth marketing to bring in abundant leads and improve your brand's conversions. 

How brands can harness word of mouth marketing

Emplifi CX Index Main Findings blog post main image

The Emplifi CX Index examines the performance of 1,000+ Emplifi enterprise clients to give you reliable benchmarks for your own social media performance. Here's our examination of some of the key findings and what we think is driving the numbers.

Breaking down the key findings in the Emplifi CX Index

3 key benefits of using Emplifi Live Commerce main image

Emplifi's Live Commerce platform drives revenue for some of the world's biggest brands. Here are the three biggest benefits of using Live Commerce, according to a recent study.

3 key benefits of using Emplifi Live Commerce, according to a recent study

Emplifi - What makes a good social media team

Social media's role in people's daily lives only keeps growing. So, what characteristics should you strive to have in your social media team to ensure success in these times? See what our social media superstars have to say.

What makes a great social media team?

Emplifi Superstars Blog Post - Social Media Career Advice

So how can you jump-start your social career? We asked 10 of our Social Superstar nominees about what advice they would give to young professionals aspiring to start their social media careers. 

 Social media career advice: Hear from 10 social media superstars

Social Media Manager Skills

Emplifi Social Media Superstars Series Part 2: What skills are critical for social media managers to succeed? See what our social media superstars have to say.

The 10 must-have skills to become a successful social media manager

Emplifi Blog - The evolving role of technology in delivering great results

Emplifi Social Media Superstars Series Part 1: Get the latest perspectives from your peers on technology’s impact on social media results.

The evolving role of technology in delivering great results

The Joys of Working as a Social Media Professional

Working in social media can be demanding — but it's definitely not without its advantages! Get inspired by our social media superstars and learn what they like most about their current jobs, and the key role that they play in their organization.

6 eye-opening things social superstars like the most about working in social media

Emplifi - Forrester TEI of Emplifi Live Commerce

Emplifi commissioned Forrester Consulting to examine the potential ROI brands may realize with Emplifi Live Commerce. Learn how brands that have embraced it are enjoying a 306% return on their investment.

Emplifi - The Total Economic Impact™ Of Emplifi Live Commerce

The Total Economic Impact™ of Emplifi Live Commerce

Emplifi - Buyer's Guide to Live Video Shopping Solutions

Live video shopping is taking the Retail and eCommerce worlds by storm. However, finding the right live video shopping solution can sometimes be a daunting task. This buyer’s guide is here to help you be more confident in your research.

https://go.emplifi.io/buyers-guide-live-video-shopping-solutions.html

Live video shopping is taking the Retail and Ecommerce worlds by storm. However, finding the right live video shopping solution can sometimes be a daunting task. This buyer’s guide is here to help you be more confident in your research.

The Buyer's Guide to live video shopping solutions

Emplifi Webinars

Check it out

Get the latest insights on social media marketing, social commerce, live commerce, and CX, straight from the experts. Sign up for our upcoming webinars, and revisit your favorite ones on-demand!

Emplifi Summit 22 - Fred Reichheld

The primary purpose of a business should be to enrich the lives of its customers, according to business strategist Fred Reichheld. Ahead of his session at Emplifi Summit '22, see what insights Fred has to share on enriching the lives of your customers.

Emplifi Summit ’22 Guest Speaker Blog Series: Meet Fred Reichheld

Live Commerce webinar recap blog main image

In our recent webinar, Jay Baer and André Hordagoda discussed the power of live commerce for enhancing the customer experience and delivering huge results for brands.

[RECAP] Live Commerce: The next-generation for today’s social shoppers (with Jay Baer and André Hordagoda)

Emplifi Summit 22 - Katy Leeson

The topics of corporate culture, work-life balance, and burnout came to fore during the pandemic. Katy Leeson, CEO of Relentless Media, shares insights in these hot topics ahead of her session at Emplifi Summit '22.

Emplifi Summit ’22 Guest Speaker Blog Series: Meet Katy Leeson

Engage and Advise Customers

Create a great live shopping experience by engaging with your online consumers. Learn how in this blog.

How to engage and advise your consumers with live video shopping

Emplifi Summit '22 - Meet Timothy Armoo

What do brands today need to know about marketing to Gen Z? Timothy Armoo, founder of Fanbytes, shares some insights you need to know ahead of his session at Emplifi Summit '22.

Emplifi Summit ’22 Guest Speaker Blog Series: Meet Timothy Armoo

Business impact of social media

It’s hard to imagine where brands would be without social media today... but it hasn't always been this way. To understand the business impact of social media today, we need to look back at how we got here in the first place.

The business impact of social media: Then and now

Emplifi - Airline industry social customer care

How are airlines performing in terms of social customer care? We look at Emplifi's social media benchmark data to find out.

What to know about social customer care in the Airline industry today

Meet Emplifi ShopStream

Live commerce is starting to excite the Retail market, and we’ve been ahead of the game to ensure brands can get the most out of it.

Grow your audience with one-to-many live video shopping. Meet Emplifi ShopStream.

Finding your voice on TikTok: 9 steps to success

TikTok is the hottest entertainment platform on the market today. Finding your brand's voice on it is crucial if you want to truly connect with your audiences. Here are some tips to help you.

Emplifi and Global Fund for Children

In honor of National Nonprofit Day, Emplifi is recognizing the work of Global Fund for Children (GFC), our designated charity organization for Emplifi Summit ‘22.

Resource center

[Report] Meeting the demands of the modern customer: A deep dive into the importance of social influence

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