Top image: Target audience analysis guide

Quality audience analysis is your key to reaching the right people and cutting costs - here’s everything you need to get started.

Target audience analysis: Everything digital marketers need to know

Top image: Gen Zers and digital campfires

More than maybe any previous generation, Gen Zers don't want to be marketed to, and they're retreating to their own spaces to avoid brand influence. How can you reach them in these "digital campfires"? We've got your plan for how to break through.

How to reach Gen Zers retreating to digital campfires

Meet Emplifi ShopStream

Live commerce is starting to excite the Retail market, and we’ve been ahead of the game to ensure brands can get the most out of it.

Grow your audience with one-to-many live video shopping. Meet Emplifi ShopStream.

Livestream shopping

Livestream shopping is transforming online shopping and Ecommerce as we know it, and has especially picked up steam over the past couple of years. Here's a primer to bring you up to speed on live shopping, and why brands need to include it as part of their marketing mix.

The definitive guide to livestream shopping

Top image: Q&A with Adrienne Sheares

To have a successful career in social media, one key is to put in the work to build your own personal brand online. In this Q&A, social PR consultant Adrienne Sheares shares her experience and insights into how you can do it for yourself.

Community Corner: Q&A with Adrienne Sheares

Top image: How review authentication leads to eCommerce wins

When it comes to customer ratings and reviews, credibility is everything. If people don't believe the words are authentic, your brand can lose more than you gain from reviews. Here's our look at how you can authenticate your reviews to ensure they hit the mark every time.

Cutting through the noise: How review authentication brings eCommerce wins

Emplifi celebrates two-year anniversary

Emplifi CMO Zarnaz Arlia reflects on two years of achieving milestones for our customers.

Celebrating our second anniversary

Emplifi - How to use AI marketing tools to increase efficiency and boost results

AI marketing will reframe processes and people with the rise of platforms like ChatGPT. Explore how breakthroughs like generative AI can integrate and augment your marketing teams.

How to use AI marketing tools to increase efficiency and boost results

woman speaking on mobile phone in front of laptop

Chatbots with true conversational capability can revolutionize your interactive voice response system.

Conversational AI: what it is and why your IVR desperately needs it

Main image: AI is best social media assistant

AI tools are set to transform the way businesses interact with their audiences and unlock new opportunities for growth and success. Here are some ways that it can help you market your brand more effectively.

Why AI is your brand's perfect social media assistant

Top image: 4 best practices for brands to use AI in social media

More and more brands today are using AI to improve content speed and efficiency. But it's nowhere near fool-proof. These four tips will help you use these new tools to enhance your social media output.

4 best practices for brands to use AI in social media

Top image: How ChatGPT-4 improves on ChatGPT-3 for brands' marketing

After the buzz of ChatGPT-3 and what it could do for marketers, how could OpenAI improve upon it with the next iteration? We look at the improvements with ChatGPT-4 and everything new marketers can do now.

How ChatGPT-4 improves on ChatGPT-3 for brands' marketing

Emplifi Blog - How brands to use AI and stay authentically human

There is significant pressure on today’s brands to be human and authentic. As it turns out, help might come from a decidedly non-human place.

5 keys for brands to use AI and stay authentically human

Emplifi Community Corner: The buzz around Twitter alternative, Bluesky

Learn about the new app, its developers’ goals for a more connected social media ecosystem, and how the marketing community is responding to its growing popularity.

Community Corner: The buzz around Twitter alternative, Bluesky

Top image: How to measure social media ROI

Provable return on investment (ROI) is the holy grail of the social media marketing world. Here are some of the key steps to quantify and measure the ROI of your social media marketing efforts.

How to measure social media ROI: a complete guide

Top image: Pat Timmons Q&A

Ahead of Pride Month, we talked to social media/brand marketer Pat Timmons about empathy marketing and how brands can show their support for the LGBTQIA+ community not just in the coming month but going forward.

Community Corner: Q&A with Pat Timmons

Top image: Social media analytics guide

There’s no point in marketing if you can't see whether you’re doing well or not. The same applies to social media analytics' role in powering successful social media marketing campaigns. Here's everything you need to know today about social media analytics.

Social media analytics: The complete guide

Emplifi Blog: How to prioritize mental health as a social media marketer

Social media marketing can be a demanding role — but your mental health should always come first. Here are six ways you can prioritize your mental health, and we also look at what other social media marketers have to say.

Community Corner: How to prioritize mental health as a social media marketer

Top image: 5 keys for community management

Want to be a socially devoted marketer? Learn how to cover every angle of social media community management. These five keys will give you the edge you need.

5 keys for effective social media community management

Woman with prosthetic arm holds phone while shopping

Top image: How live video impacts accessibility for customers with disabilities

When setting up and refining your eCommerce solution, it's imperative that you consider how people with disabilities will be able to navigate it. We've got advice on how to ensure everyone has a satisfying experience on your site, and how live video can help you do it.

How live video impacts accessibility for customers with disabilities

Top image: How to get followers on TikTok

For some brands, gaining real traction on TikTok can seem like rolling a huge boulder uphill. With this guide, we take the mystery out of the process, and give you a roadmap for gaining steam with followers.

How to get followers on TikTok: A guide for brands

Emplifi Community Corner - Marketers respond to Twitter verification changes

There have been a few changes to the Twitter verification process that marketers today should know. We take a look at these changes in more detail, and the reaction among some marketers.

Community Corner — Marketers respond to Twitter verification changes

Top image: Ultimate guide to social listening

What exactly is social listening? Do you know how social media monitoring helps your brand? Learn more about social listening in our ultimate guide.

The ultimate guide to social listening 2023

Top image: Gen Z aesthetic

Generation Z is becoming a major -- and unique -- force when it comes to modern consumer behavior, and they've got their very own aesthetic. Here's what it all means, and which brands are keeping up.

The power of Gen Z aesthetic: How brands are adapting to a new generation's values

Emplifi - Key Learnings From Our State of Influencer Marketing 2023 Report

Emplifi’s The State of Influencer Marketing 2023 uncovered several insights to help brands elevate their influencer marketing strategy. Here’s a sneak peek at a couple of these findings and how you can download the full report. 

2 (of the many) key learnings from our State of Influencer Marketing 2023 report

Top image: Mari Smith Q&A 2

If you want to drive engagement with your social marketing, a community-driven approach is key. Our Q&A with Mari Smith will provide some incredible insights into how to use content to create loyal customers.

Community Corner — Q&A with Mari Smith: Why content is king, but community is queen

Top image: How to craft a winning reputation management strategy

Every day, your company’s reputation is on the line. So, how can you craft a reputation management strategy that both empowers your team and helps your brand rise to the top of the reviews (and of the mind of potential customers)?

How to craft a winning reputation management strategy

Top image: How to get your Snapscore up

For many, a big part of the fun of Snapchat is seeing their Snapscore rise. We've got your ultimate guide to what makes it go up and how to reach a new high score.

How to get your Snapscore up

EMP090-Influencer Social Trends Report Cover - LP - 625 x 417

Download

We dug deep into our own data to give you a full understanding of where the market is and where it's headed to give you the edge with your influencer marketing strategy this year and beyond.

[Report] The State of Influencer Marketing 2023

[Report] The state of influencer marketing 2023

OG: Top pet influencers 2023 update

Discover the top pet influencers on social media. Follow a cute dog, fluffy cat, beautiful fox, and other pets. Check the famous pet influencers now!

The top pet influencers to follow on social media

Top: Jayde Powell Q&A

"Deinfluencers" are one of the biggest trends in the influencer marketing world today. In Emplifi's interview with creator Jayde Powell, learn who they are and what purpose they're serving.

Community Corner — Q&A with Jayde Powell: TikTok’s “deinfluencer” trend

Top image: Aligning teams for improved customer care

It takes a cohesive, cross-functional organization to handle customer care in a way that will deliver a great experience every time. These tips will help you ensure your teams are aligned.

Aligning teams for improved customer care

Top image: How to maintain authenticity with your influencer marketing

Every brand wants to bring authenticity to their marketing efforts, and some worry influencer marketing could hurt that. You can have both, though, if you follow these steps.

How to maintain authenticity with your influencer marketing

Emplifi - Social Media Platforms & Apps Marketers Need to Watch in 2023

Are you up to speed on the latest trending social media platforms and apps? Learn more about some of the ones making waves in the world social media marketing.

Social media platforms and apps that marketers need to watch in 2023

Top image: Most Liked FB pages 2023

Get a complete list of the best Facebook pages in America! Find out what makes these brands the most liked and learn from their success.

10 most popular US Facebook pages 2023

An retail associate smiles while completing a sale.

EMP057-What is authenticity 625x417 – 3

Brands aren’t people, but they are made up of individuals, and each person who interacts, purchases, or promotes is an opportunity to create authentic customer experiences. Let's explore how brand authenticity impacts customer experience across the buyer's journey.

What is brand authenticity, and why does it matter for customer experience?

Emplifi Authenticity Infographic

We take a closer look at the integral role — and impact — of authentic customer reviews, ratings, and customer care across the customer journey, based on findings from a recent survey.

[Infographic] How customers pursue authenticity on the path to purchase and loyalty

A retail associate works within a transitioned retail space that is now a dark store.

EMP029-Live Commerce & Dark Stores 625x417

What is a dark store, and why should brands that use them consider adding live commerce to their marketing mix? Learn more, and see how to get started.

Why brands with dark stores should consider live commerce

Emplifi Blog: 5 Brands Beating the Instagram Reels Algorithm

Looking for inspiration to help you take your Instagram Reels content to the next level? Check out what these five brands are doing, plus we deep dive on how their techniques can help you improve your Instagram Reels strategy.

5 brands beating the Instagram Reels algorithm

Emplifi - How to get started with livestream shopping for your brand

Livestream shopping can connect shoppers across the customer journey, but it’s more than just hitting "Record." Learn how your brand can get started with live video shopping.

How to get started with livestream shopping for your brand

Emplifi Blog: Instagram Stories vs. Snapchat Stories

We break down the main differences between the two, and look at what you need to know from a marketer's point-of-view to help inform your social media strategy. 

Instagram Stories vs. Snapchat Stories: What you need to know

Top image: How a unified customer engagement platform delivers on quality, innovation, and value

Many companies have attempted to improve their digital and social media strategies, but a common barrier is being able to wrangle the massive influx of data from each individual interaction.

How a unified customer engagement platform delivers on quality, innovation, and value

Emplifi Blog: 16 female marketers to follow

Many determined women are pushing the boundaries of marketing, and making a name for themselves as thought leaders driving growth and innovation in the industry. Here are just some that you should follow who regularly share knowledge and advice on social media.

Women who rule: 16 marketing influencers to follow on social media

Emplifi - The pros and cons of virtual influencers

With the advent of virtual influencers — who exist online through artwork and artificial intelligence (AI) — here's everything brands need to know as they plan their influencer marketing strategy in the months ahead.

The pros and cons of virtual influencers

MIGRATE -- Brands on TikTok

Looking to leverage TikTok for your marketing strategy? These are the top 10 brands ruling the TikTok algorithm in 2023!

10 brands that rule TikTok

Emplifi - Contact Center Industry Standards

How do you stack up against industry benchmarks for response times and agent efficiency metrics?

9 important contact center industry standards (and how to achieve them)

Emplifi Report: Meeting the Demands of the Modern Customer

What really matters to shoppers today as they consider a purchase? A new survey of over 2,000 consumers conducted by Harris Interactive and commissioned by Emplifi reveals what brands really need to know.

[Report] Meeting the Demands of the Modern Customer: A Deep Dive Into The Importance of Social Influence

Based on a survey of over 2,000 US and UK consumers, better understand the role and the impact of authentic content — like customer reviews, ratings, and UGC — on the purchase behaviors of modern consumers.

[Report] Meeting the demands of the modern customer: A deep dive into the importance of social influence

Emplifi Blog: Authentic content - 3 stats showing the impact of customer ratings, reviews, and UGC on purchase decisions

A new Emplifi report dives into the expectations of modern consumers for authentic content at key moments in the customer journey, and how much customer ratings, reviews, and UGC affect their purchase behaviors. Here's a look at just some of they key insights from the report.

Authentic content: 3 stats showing the impact of customer ratings, reviews, and UGC on purchase decisions

Bots: Top 3 things you should consider to deliver next-level CX

Digital self-service remains a top CX priority for both customers and brands. So, what should you look for when launching a bot for the first time, or refreshing your bot strategy?

Bots: The top 3 things you should consider to deliver next-level CX

Emplifi - Benefit of chatbots

What makes them so useful — for both them and their customers — when implemented correctly? Here's what you need to know, plus get a useful resource as you explore your next steps.

12 chatbot benefits that make them a win-win for you and your customers

man using mobile phone with digital chatbot for information

Facebook Messenger can enhance CX throughout the journey, from brand awareness to shopping to support.

12 surprising examples of Facebook Messenger chatbots

Emplifi Blog: The influencer marketing stats you need to know this year

Influencer marketing plays a significant role in many brands’ marketing mix today. See what insights a new report by Pixlee TurnTo (an Emplifi company) uncovered, and power your influencer marketing campaigns to success in 2023.

[Infographic] The influencer marketing stats you need to know this year

Emplifi CX Index: Our social media predictions for 2023

What can we expect over the coming months based on the latest insights from the Emplifi CX Index? We dive deeper into three key predictions every social media manager should know today.

Emplifi CX Index: Our 3 social media predictions for 2023

Emplifi Blog - How empathy and customer service go hand in hand

Empathy is one of the most essential elements of any successful approach to customer care. Here's why it's so important, and how you can work on ensuring it's a key part of your strategy going forward.

How empathy and customer service go hand in hand

woman waiting by a moving subway train 470x280

What types of insights do you need to drive successful customer journey mapping efforts? Here are a few you should not do without.

Mapping the customer journey: What insights you need (and how to get them)

woman forming heart with sand on beach 470x280

woman forming heart with sand on beach

Gone are the days where brands can compete solely based on price. Brands must consistently deliver fast, omnichannel customer service to meet growing consumer expectations for customer support. Here's how.

Customer service experience essentials: how to create winning experiences

Instagram Reels blog header

Brands that embrace Instagram Reels are seeing tremendous benefits through customer engagement. We've got a look at the numbers to show how big the impact can be.

It pays to publish Instagram Reels

Top image: Best times to post on social media 2023

There’s no perfect answer to the question of when’s the best time to post on social media – there’s only good research and planning. Luckily, we've done the work for you.


The best times to post on social media in 2023

Emplifi - SBLVII Social Media Recap

The Super Bowl isn't only the biggest football game of the year, it's also one of the biggest social media nights on the calendar. Our analysis of listening data details the four biggest social media stories that emerged from the event, and how everyone reacted.

4 biggest social media stories from Super Bowl LVII

Emplifi - Top Beauty Influencers

These are the top Instagram and TikTok beauty influencers brands need to watch this year. Find the best beauty influencer for your next campaign!

The top 10 beauty influencers that brands need to watch in 2023

Top image: Social media benchmarks Q3 2022

Having reliable metrics from industry peers is one of the best sanity checks to understand how your own social media strategy is performing. Dive into the top paid and organic social media benchmarks you need to know to help guide your strategy this year.

The 6 social media benchmarks you need to know for 2023

Customer Spotlight Ribble

We are celebrating our work with Ribble, the leading cycles manufacturer for the UK. Check out this exclusive write-up for some great insights.

Customer Spotlight: Ribble

Emplifi - Tackling the top social media marketing challenges in 2023

A recent survey of marketing professionals uncovered can't-miss insights about their top challenges and what they need to tackle them. Here's a peek at some of these insights — and download the full study for more!

What do social marketing leaders need to tackle their top challenges in 2023?

Main image: Live video shopping stats

Live shopping is taking the world by storm. We look at the impact it's currently having on online shopping, and why it’s more clear than ever it's not just a passing phase — it’s here to stay.

The live video shopping statistics brands can't ignore in 2023

Forrester Consulting Study - Social Marketing Leaders Are In Critical Need of Integrated Data and Agile Technology

Elevate your social media strategy in 2023 with this commissioned Forrester Consulting study conducted on behalf of Emplifi that looks at the top challenges marketing leaders are experiencing, and how they are prioritizing to tackle those challenges.

For Social Marketing Leaders

For Commerce Leaders

For Customer Care Leaders

Social Marketing Cloud

Social Commerce Cloud

Service Cloud

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Hardee's

HP

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