2026 Gartner® Magic Quadrant™

Emplifi named a Leader in the 2026 Gartner® Magic Quadrant™ for Social Media Management and Listening

Emplifi named a Leader in the 2026 Gartner® Magic Quadrant™ for Social Media Management and Listening Get the Report

Emplifi Explains

What is Fuel AI?

Fuel AI is the agentic intelligence layer inside Emplifi Fuel — the only Autonomous CX (A-CX) platform on the market that makes teams of 5 feel like 50.

Watch the Fuel AI webinar

See it in action

Using a chat interface, you tell Fuel AI what you need in plain language. It deploys agents who are experts in emplifi’s tools to get it done for you, autonomously. It also runs in the background, flagging anomalies, sentiment spikes, and opportunities before you think to ask.

No setup. No migration. Fuel AI connects directly to the data and workflows you already have inside the platform.

How it works

Just talk to it.

Ask for a report, kick off a workflow, or check what's trending — all in plain language.

It acts, not just answers.

Fuel AI deploys expert agents that take action inside your live account — pulling data, running workflows, surfacing insights.

It watches while you work.

Ask it a question or let it come to you. Fuel AI surfaces what needs your attention automatically.

Built into Emplifi Fuel

Fuel AI is available exclusively on our Autonomous CX platform: Emplifi Fuel. It works across marketing, commerce, and customer care — one agentic layer across the entire platform, tied to the data and workflows your team already runs on.

At Emplifi, our vision has always extended beyond social media management. We are building the foundation for connected, intelligent, Autonomous CX; helping brands unify marketing, commerce, and customer care through AI-driven orchestration.

Susan Ganeshan Chief Marketing Officer, Emplifi

Ready to fuel your teams?

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FAQs

Questions? We've got answers!

What type of software is emplifi?

Emplifi is an omni-channel Autonomous Customer Experience (A-CX) platform that unifies social media marketing, customer care, and social commerce into one enterprise platform.

How does emplifi use AI?

Emplifi utilizes a proprietary intelligence layer trained on over 5 trillion data points to power 50+ native AI products. Our platform automates customer service decisions, personalizes e-commerce experiences, and provides predictive analytics for global brands.

What is Fuel AI and where does it live?

Fuel AI is the intelligence layer built into Emplifi Fuel (our platform).

Fuel AI is not a separate product or add-on; it’s baked directly into the platform. Using a simple chat interface, you tell it what you need in plain language, and it deploys expert agents to take action inside your account.

Does Fuel AI just answer questions or does it actually do things?

It acts, not just answers. Fuel AI deploys agents who are experts in Emplifi’s tools to pull data, run workflows, and surface insights autonomously. It also works proactively in the background — flagging anomalies, sentiment spikes, and opportunities before you think to ask. No setup or migration needed; it connects directly to the data and workflows already inside the platform.

What sort of brands use emplifi?

Emplifi is trusted by some of the world’s most recognized brands across retail, automotive, travel, sports, beauty, and food & beverage. With 22,000+ brands worldwide, our customers include global icons like Mercedes-Benz, Audi, Delta Air Lines, Mcdonald’s KSA, Nike, Estée Lauder, Sephora, Benefit Cosmetics, Miele, UFC, and Toyota — as well as hundreds of fast-growing regional and challenger brands.

Whether you’re managing a single global brand or coordinating social, commerce, and care across dozens of local markets, emplifi scales to meet you where you are. Our customers span every region of the world and range from Fortune 500 enterprises to digitally-native disruptors — united by a shared need to deliver exceptional customer experiences at scale.

Is emplifi recognized by analysts?

Yes. In 2026, Gartner® named emplifi a Leader for Social Media Management and Listening.

In 2024, emplifi was named a Leader and a Customer Favorite in The Forrester Wave™: Social Suites, Q4 2024.

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