Meetic Group is the European leader in dating services with brands across 15 countries. Meetic is committed to helping singles start a real story. Like many brands, social media allows Meetic to work on awareness and acquisition. Additionally, social media is an additional space for interacting with singles and once again showing their know-how in terms of listening and customer service. The solicitations of singles on Meetic’s social accounts are managed by their customer service team and community managers, including agencies, marketing teams, and freelancers. Meetic wanted to simplify their work and offer them each the same solution. Meetic utilized Emplifi social to bring together the work of all their teams in one place and analyze both qualitatively and quantitatively the evolution of their online reputation globally.
Personalized responses on multiple channels
At Meetic, it is essential to offer the best listening to each of the singles. On social networks, this translates into providing a personalized response in record time to each of the requests received by private messages and comments on their publications or direct mentions.
"Thanks to Emplifi, we have a turnkey and very easy-to-use tool that allows customer service teams and community managers in different markets to manage requests quickly. Using the platform we have been able to answer the comments almost 4 times faster than before," said Stéphane-Laure Bernelin, global communication manager at Meetic.
With one click, Meetic team members can generate a complete monthly report. Emplifi also offers Meetic an additional solution to access feedback from singles.
Providing the best support for singles
"As a leader in dating for 20 years it is essential that we continue to provide the best support and listening to singles," said Bernelin. "Emplifi will help us facilitate the work of our teams to respond more quickly to interactions on our pages and monitor the evolution of our performance through the reporting section."
The takeaway
Emplifi allows Meetic to easily manage their community management and allows their teams to have quick access to process the comments and messages published on their various social network accounts. Meetic can also quickly generate reports, enabling a quantitative and qualitative vision of their e-reputation.
Do you need help connecting with your social community? If you would like help managing your social media program, book a demo with an Emplifi expert today.
