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Ribble enables hyper-personalized retail experiences with live video shopping

Ribble brings its cycling showroom experience to your living room with Emplifi Live Advisor.

Established in 1897, you could say that Preston-born Ribble Cycles know bikes pretty well! Ribble’s award-winning bikes are designed in-house by people who live and breathe bikes and know how to make the fully customizable ranges "just right".

Ribble knows that every person is different, so every bike should follow the same attitude. Ribble lets you choose exactly how you want your bike to be, from the frame to the groupset, finishing kit, and ratio. To deliver this highly personalized experience, Ribble needed a solution to connect with its customers for one-on-one conversations. 

Expert advice for everyone

Ribble believes that for expert advice, you need real experts. That’s why the Ribble team connects customers with all kinds of experts, from serious road cyclists who compete at a national level, to mountain bikers who are consistently muddy, triathletes, BMX’ers, and commuters who start their day on two wheels. 

Bikes run in the Ribble team's blood, and whether this is your first bike or a purchase for a specific race, or you just need some advice, the Ribble experts have you covered. Ribble chose Emplifi to deliver live expert consultations to customers with Emplifi ShopLive. 

"As a leading direct-to-consumer, digital-first business, Ribble is the first in our sector to offer an authentic retail experience in an online format," said Andy Smallwood, CEO, Ribble Cycles. "Ribble Live In-Store offers the consumer the opportunity to gain access to a physical store, a dedicated expert and Ribble brand champion, and the complete product range via their own phone, tablet, or laptop."

When using the Ribble Live In-Store tool, customers spent an average of 36% more on Ribble Cycles products.

The takeaway

Ribble Cycles is a digital-first brand recreating the in-store experience online with one-to-one interactions between customers and experts. Emplifi Live Advisor empowers this customer-centric brand to gain a better understanding of each customer’s needs and deliver customized experiences and products. 

Interested in delivering live video consultation for increased revenue and excellent customer experiences? Schedule a demo with an Emplifi expert today.

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