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Emplifi UGC

The UGC platform that turns customer content into high-converting commerce experiences

Emplifi UGC is a user-generated content platform for ecommerce brands. It collects customer photos and videos from Instagram, TikTok, email requests and on-site uploads, secures usage rights in a click, and publishes them as shoppable galleries on product pages, Shopify storefronts and emails. AI Visual Search finds the right shot by product, scene or color. DMC customers who interact with its UGC and influencer content are 1.6x more likely to convert.

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Emplifi UGC is Built for Enterprise

Scale authentic customer content across every commerce channel

87%

Of brands report stronger conversion performance via authentic customer content. Build trust with UGC.

Turn social proof into purchase decisions

Convert trust into revenue by embedding authentic, shoppable customer content directly on PDPs, category pages, and emails.

Woman using a device with icons for social, email, and commerce channels

54%

Of consumers regularly research customer photos and videos before making a purchase decision.

Scale your content engine without scaling your team

Automated discovery, rights clearance, and product tagging let lean teams effortlessly build fresh commerce experiences.

Emplifi UGC approval card showing a creator's skincare post with approve and deny options

Deploy social proof at scale

An AI-powered UGC platform built to boost commerce performance

5.5x

More repeat visits

140%

Increase in average order value

1.6x

Increase in conversions

Automations for enterprise commerce teams

Explore Emplifi's AI-powered UGC workflows

Emplifi UGC helps enterprise commerce teams automate content discovery, rights management, and shoppable gallery activation across digital commerce experiences.

Find the content worth using in seconds — automatically

AI Visual Search lets you search your entire content library by describing what you’re looking for — find photos by product, scene, color, or mood without manually tagging a single asset. Combined with smart filters, your team can go from thousands of collected posts to a curated, ready-to-activate shortlist in minutes.

Emplifi UGC Visual Search finds skincare content with the search term “serum”

Automated rights management

Rights requests, consent tracking, and approval workflows run automatically so commerce teams can activate customer content faster and maintain documented permission records.

Emplifi UGC permission request template beside a permissioned customer photo

Shoppable gallery activation

Customer photos and videos connect directly to product SKUs across PDPs, collections, and email campaigns to strengthen social proof and improve conversion.

Emplifi UGC shoppable gallery showing community skincare posts

Native Shopify publishing

Approved customer content syncs directly into Shopify storefronts and commerce experiences without manual publishing workflows or development dependencies.

Emplifi UGC connects customer photos to a Shopify skincare storefront

Unlock new possibilities across your customer journey with UGC

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How enterprise commerce brands scale UGC with Emplifi

Read all customer stories

"As we saw the performance of UGC on our social media pages continue to rise, we knew this was a process that we needed to streamline to scale the program."

Mindy Schanzle PR & Communications Manager at Radio Flyer

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"It’s a huge miss if you aren't capitalizing on UGC that exists out there for your brand. Emplifi is easy to use to permission content and then distribute it across multiple touchpoints digitally. Emplifi is an invaluable resource."

Lindsey Riggs Director of Digital Marketing, The Cosmopolitan of Las Vegas

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Dried flowers and a candle styled on a table for Kirkland's home décor story

"We've been relying very heavily on UGC and Emplifi – it has become the main thing we post on all our channels. To see growth, engagement, and reach just going through the roof on all of our channels has been great."

Stephanie Schiraldi Kirkland's Social and Local Store Marketing Specialist

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Trollbeads charm bracelet with colorful beads on a wrist

"I don't think we could do without Emplifi in terms of inspiring our customers on how to actually use our products. We have so many devoted customers and Instagram influencers who are so awesome at taking pretty pictures, so it would be a shame not to utilize these pictures."

Lisa Claire Mindegaard Uhrenholt SoMe & Digital Campaign Manager, Trollbeads

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Hands holding a pink Stanley tumbler with a straw in a store

"Emplifi is by far the best in terms of integration with other tech providers. The dashboard itself provides a really robust analytics system that’s really easy to use – and the Emplifi team is amazing with support if we have any issues."

Lynna Kim Ecommerce Manager at Stanley

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Colorful Jones Soda bottles with portrait labels lined up on a shelf

"We truly view Emplifi as a partner for our success. I appreciate that Emplifi has tailored the technology to work for our needs and processes, versus the other way around."

Curt Thompson Director of Marketing at Jones Soda Co®

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Farrow & Ball paint cans beside a color swatch chart

"Emplifi helps us to showcase our customers’ creativity and brings a high variety of authentic UGC that we can share to showcase a greater range of homes and styles."

Luke Williams Digital Marketing Manager at Farrow & Ball

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"Social media’s peer-to-peer content informs and inspires purchasing decisions because of its authenticity and first-person storytelling capabilities. When it comes to travel marketing, user-generated content is a goldmine hidden in plain sight."

Whitney Reynolds Director of Social Media, Kimpton Hotels

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Espresso machine pouring coffee beside two mugs on a kitchen counter

"We saw value from Emplifi immediately. Once we started to ask for permission and use those photos in our marketing and social media, our followers became so excited that they could tag us and have their photo featured."

Kelli Rognlie Senior Marketing Manager, Seattle Coffee Gear

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Bob's Red Mill flour bags displayed on a grocery store shelf

"My hypothesis for improving our Customer-Generated Content was, if we gave customers a platform to voice their love for us and our products, we would get lots of good content. And with Emplifi’s platform I’ve proven that hypothesis to be dramatically correct."

Kevin Irish Digital Marketing Manager at Bob’s Red Mill

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UGC questions, answered

What is Emplifi UGC?

Emplifi UGC is an AI-powered UGC platform for enterprise commerce brands. It combines AI visual search, automated rights management, and shoppable gallery activation to help brands discover, manage, and activate authentic customer content across commerce experiences.

How does automated rights management work?

Fuel’s automated rights engine sends creator approval requests, tracks consent history, and maintains audit trails for every customer content asset. Rights-cleared UGC can be activated across galleries and commerce experiences without manual approval workflows or email chains.

How do shoppable galleries improve ecommerce conversion?

Shoppable galleries connect authentic customer photos and videos directly to product SKUs across PDPs and commerce experiences. Brands using AI-powered shoppable galleries report higher engagement, stronger customer trust, and measurable improvements in ecommerce conversion rates.

Does Emplifi UGC integrate with Shopify?

Yes. Fuel’s native Shopify integration syncs approved UGC directly to product pages, collections, and storefront experiences as soon as rights clear. Commerce teams can activate customer content across Shopify without manual publishing workflows or additional development work.

What happened to Pixlee TurnTo?

Pixlee TurnTo is part of Emplifi. Emplifi acquired Pixlee TurnTo, a provider of UGC, ratings and reviews and influencer marketing, in November 2022 and brought its capabilities into its platform. Pixlee TurnTo customers looking for the current products should look at Emplifi UGC and Emplifi Ratings and Reviews.

Explore additional UGC platform resources

Learn more about the value of social UGC shared on a UGC platform.

What is the impact of UGC for brands?

What is the best way to build a UGC strategy?

What makes users engage with UGC?

What makes someone a good UGC collaborator?

What should I do (and not do) when curating UGC?

What are some ways to use UGC other than on social media?

What is UGC's impact on brand profitability?

Ready to fuel your teams with A-CX?

Discover what Emplifi can do for you. We turn small teams into large ones, and large teams into well oiled machines, but either way, we offer the rocket ship, you just need to jump on.

What can you expect?

A live walkthrough of Emplifi Fuel tailored to your specific social marketing, commerce, and care needs
A benchmark of how your brand performs against peers in your industry
A partner who understands your business, and 22,000 others
A concrete action plan to go from disjointed teams to A-CX

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