62be0dd2ed377c32dd8aa55b Screen-Shot-2017-05-01-at-5.05.18-PM

How to get an Instafeed on your website

If you click through most successful emerging eCommerce sites, there's one thing you'll see on almost all of them: an Instagram feed that displays a number of their latest posts.

Instagram feeds — or, as they're more commonly known, "Instafeeds" — are widgets placed somewhere on a website that extend the benefits of your Instagram account onto your site. These benefits are numerous and very real, hence the popularity on many eCommerce sites.

In this post, we're going to take a look at all the benefits of Instafeeds and best practices needed to maximize their results.

Why all businesses need Instagram feeds on their site

Your Instagram feed is designed to represent your brand, appeal to new users, create brand awareness and recognition, and drive both engagement and sales. Simply put, your Instagram tells your brand story. It only makes sense that you would want to increase the visibility of your Instagram feed by placing it on your site.


Having Instagram feeds on your site can help you tell your brand's story… and drive sales.

Instafeeds like Pixlee's UGC (now Emplifi) let browsers click-through from Instagram post to product page. When placed on your website and relevant product pages, shoppable Instagram feeds can increase online sales.

If you're able to regularly regram user-generated content on your Instagram account, you'll see online conversions increase 2X.

Instagram feed best placement

There are several different places on your site that are perfect to place an Instagram feed. The first is on your home page, towards the bottom of the page or in your footer. Instagram feeds on your homepage can help with product discovery and to increase average order value.



Home page placement is a common option, and it's a great way to get users familiar with your products quickly.


You can also place Instagram feeds on product pages, which can help encourage users to convert and purchase. This is most effective when your brand displays Instagram feeds of user-generated content that serves as social proof for the product.



Feeds on product pages can help increase product sales, especially when they feature UGC.


Regardless of where you place an Instagram feed on your website, make sure to include a call-to-action and evergreen hashtag above it to encourage users to share content under your hashtag.

How to get an Instafeed on your site

If you want to add Instagram feeds to your website, you’re in luck; it’s shockingly easy to do. There are free ways to add an Instafeed to your site, such as Pixlee's Free Social Feed, that are simple and easy to use-- perfect for any type of lifestyle blog or business.

To generate a free Instagram feed for your website on Pixlee, you just need to enter your email address, a password, and sync your account with your Instagram profile. This takes just a few clicks to authorize Pixlee to access your Instagram feed.

Then you'll be given a script of code that you can place on your site anywhere you want to place a widget. You just have to copy the code from Pixlee and place it in the location on your site that you'd like.

This isn't nearly as complicated as it sounds. You can use a tool like Insert Headers and Footers for WordPress to quickly paste the code in the footer of your site.

Final thoughts

If you take a quick look at your Instagram gallery, what do you see? Most businesses will see high-quality images carefully tailored to represent their brand and products in the best way possible. These images are so valuable, so it only makes sense to extend the benefits as far as possible by placing them on your website.

Editor's Note: This article was originally published on pixlee.com. Any statistics or statements included in this article were current at the time of original publication.

More social insights and news from Emplifi

Emplifi Tool kit — Visual Storytelling

[Tool Kit] Visual storytelling on social media

Hero Image Why your brand needs social media monitoring Generate top image

Social media monitoring: Why your brand needs it

Why social media is the key to customer engagement

Why social media is the key to customer engagement

Emplifi - How travel brands can get ready for summer season

6 ways travel brand social teams can get ready for the summer season

Emplifi - Best Times to Post on Social Media

The best times to post on social media in 2024

Top image: 9 ways that sustainability can drive social media success on Earth Day

9 ways that sustainability can drive social media success on Earth Day

Emplifi Social Media Benchmarks 2024

The social media benchmarks to guide your 2024 strategy

Article: The social media marketer’s guide to video engagement strategy

The social media marketer’s guide to video engagement strategy

Top image: Personalized marketing guide

Personalized marketing on social media: The ultimate guide

Emplifi - Social Media Predictions for 2024

Emplifi’s 2024 Outlook: Social Shopping, Messaging Apps, Video Content, And More Will Become Integral To Brand Marketing Strategies

Emplifi - TrustRadius Best of 2023 Award

Emplifi Social Marketing Cloud Recognized by TrustRadius ‘Best Of’ Awards 2023

Hero: The top social media management platforms of 2024

The 13 best social media management tools in 2024

Emplifi: Top Social Media Conferences for Social Media Marketers To Attend

10 social media conferences you should attend in 2024

Top image: 4 best practices for brands to use AI in social media

4 best practices for brands to use AI in social media

Emplifi - How to use AI marketing tools to increase efficiency and boost results

How to use AI marketing tools to increase efficiency and boost results

Emplifi newsletter

Sign up for the latest insights and best practices to elevate your social marketing, commerce, and care.