Keynote: Implementing a customer-first approach

Day 2 Kick-off with Emplifi CEO Mark Zablan

Rethinking the future of the customer experience with IDC's Alan Webber

Whether it is because the digitalization of the organization, the digital enablement of the customer, a global pandemic, or just shifts in customer preferences, how companies engage with customers is going through a tectonic shift. Core to this is understanding the impact that the lens of technology has had on enabling these changes and where this likely will lead. How companies employ technology to address this gap between what the customer expects and the experience the organization provides will be foundational to their very survival in the future. Join Alan Webber, Program Vice President of Customer Experience at IDC, for this enlightening presentation.

CX in the modern world with Blue Diamond Growers

Emplifi Chief Customer Experience Officer Shellie Vornhagen talks with Sarb Dhanjal-Brown of Blue Diamond Growers about the charter of the customer advocacy group that she leads, and transformational initiatives that are underway.

How Forbes is unifying initiatives through the lens of the customer

Emplifi CMO Zarnaz Arlia and Lynn Schlesinger, newly appointed CXO of Forbes, discuss Lynn's new role and Forbes' commitment to "being a best-in-class content, information, technology, marketing and sales organization with data at our core, creating loyalty and engagement across every growing and multi-faceted customer base."