RESOURCE CENTER

Resources for everything social marketing, commerce, and care

The social media maturity journey guide

No organization can afford to stay still in today's world. This guide contains all the tips you need to mature in your social evolution.

The Forrester Wave evaluation of social suite providers

Forrester identified the most significant social suite providers and named Emplifi a Leader. Download your copy to learn why and how each provider...

Download now: The social commerce playbook

This guide serves as a playbook for eCommerce professionals to embrace the new era of social commerce with data-backed insights,...

The 2025 social media benchmarks report

Stay ahead of social media trends with exclusive data from thousands of brands in this must-have report. Discover what’s...

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2025 social customer care trends: What consumers expect now

Today’s consumers don’t just want fast service — they expect it, especially on social. Learn how to keep up in this report.

An Introduction to Social Commerce: What Brands Need to Know in 2025

Social commerce is taking online shopping by storm. But what is it, exactly, and how can brands get the most from their social commerce efforts?...

The customer experience in 2025: Three trends that grow loyalty

Take a closer look at the top trends and predictions for CX, customer care, and customer intelligence.

Bridging the Social Media Generation Gap: Insights from our latest survey

Our latest survey of nearly 1,000 U.S.-based social media users reveals how Gen Z, Millennials, Gen X, and Boomers engage with content, platforms,...

Customer service experience: best practices and examples for brands

Gone are the days where brands can compete solely based on price. Brands must consistently deliver fast, omnichannel customer service to meet growing...

Instagram shoutout guide for 2025

Learn how to grow your brand with Instagram shoutouts, S4S, and paid promotions. Explore tips, tools, and strategies to boost reach and engagement in...

5 YouTube analytics metrics that actually drive views

Understanding what to watch for with YouTube analytics metrics is crucial for brands. Are you taking full advantage and tracking the right data? Find...

Social media contests: The complete guide

Social media has become a fixture of the digital age. Check out how social media contests can help you drive sales and engagement while increasing...

How to use AI to drive agency success

Using AI to drive agency success is a no-brainer for modern teams in their work with brands. This recent conversation will open your eyes.

Facebook tricks: The playbook for social media marketers

Even if you've been around a while, there may be some Facebook tricks you don't know. We've got your guide to what's out there.

X (Twitter) Analytics: The Complete Guide

Analyze your performance and improve your strategy with Twitter analytics.

Social media customer service: Everything you need to know

Social media customer service isn't just a nice-to-have for brands. It's an essential ask from your customers. Here's your ultimate primer.

The social pulse: The state of consumer-brand social engagement in 2025

This exclusive report reveals key trends, behaviors, and insights in 2025 to help you refine your social strategy and build stronger relationships...

How agencies use AI and automation to improve campaign and client results

AI is a powerful tool for brands to increase efficiency and have marketing success. Here's your primer for seeing how your agency can use it.

Mastering social media advocacy: A playbook for employee and brand success

Find out how to build a social media advocacy program that will help you boost your reach, engagement, and brand awareness!

Download now: The social commerce playbook

This guide serves as a playbook for eCommerce professionals to embrace the new era of social commerce with data-backed insights, actionable...

Instagram marketing strategy: A 2025 guide for digital marketers

Develop a stronger social media presence and enhance customer connections with this in-depth guide to Instagram marketing.

Your Voice of the Customer Program: Know These ABC’s of VoC Success

The more you can learn about your customers' experiences, needs, and expectations across the customer journey, the better you can design winning CX...

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