Emplifi: Q&A with Brooke Sellas

Gain insights on the potential impact of conversational AI on social marketing and care with Brooke Sellas, CEO and founder of social media agency B Squared Media.

Community Corner: Q&A with Brooke Sellas

Emplifi Fireside chat — Zarnaz Arlia (Emplifi CMO) and Kelsey Chickering (Guest Speaker - Forrester Principal Analyst)

Zarnaz Arlia (Emplifi CMO) recently sat down with Kelsey Chickering (Forrester Principal Analyst) to discuss the rising power of social commerce and the creator economy. Here's what you need to know.

Fireside chat with Kelsey Chickering (Forrester) on the creator economy: 5 key takeaways

Emplifi - Contact Center Industry Standards

How do you stack up against industry benchmarks for response times and agent efficiency metrics?

9 important contact center industry standards (and how to achieve them)

woman forming heart with sand on beach 470x280

woman forming heart with sand on beach

Gone are the days where brands can compete solely based on price. Brands must consistently deliver fast, omnichannel customer service to meet growing consumer expectations for customer support. Here's how.

Customer service experience essentials: how to create winning experiences

Emplifi Blog - How empathy and customer service go hand in hand

Empathy is one of the most essential elements of any successful approach to customer care. Here's why it's so important, and how you can work on ensuring it's a key part of your strategy going forward.

How empathy and customer service go hand in hand

Emplifi CX Index: Our social media predictions for 2023

What can we expect over the coming months based on the latest insights from the Emplifi CX Index? We dive deeper into three key predictions every social media manager should know today.

Emplifi CX Index: Our 3 social media predictions for 2023

Emplifi Blog: The influencer marketing stats you need to know this year

Influencer marketing plays a significant role in many brands’ marketing mix today. See what insights a new report by Pixlee TurnTo (an Emplifi company) uncovered, and power your influencer marketing campaigns to success in 2023.

[Infographic] The influencer marketing stats you need to know this year

man using mobile phone with digital chatbot for information

Facebook Messenger can enhance CX throughout the journey, from brand awareness to shopping to support.

12 surprising examples of Facebook Messenger chatbots

Emplifi - Benefit of chatbots

What makes them so useful — for both them and their customers — when implemented correctly? Here's what you need to know, plus get a useful resource as you explore your next steps.

12 chatbot benefits that make them a win-win for you and your customers

Bots: Top 3 things you should consider to deliver next-level CX

Digital self-service remains a top CX priority for both customers and brands. So, what should you look for when launching a bot for the first time, or refreshing your bot strategy?

Bots: The top 3 things you should consider to deliver next-level CX

Emplifi - The pros and cons of virtual influencers

With the advent of virtual influencers — who exist online through artwork and artificial intelligence (AI) — here's everything brands need to know as they plan their influencer marketing strategy in the months ahead.

The pros and cons of virtual influencers

Emplifi - How to use AI marketing tools to increase efficiency and boost results

AI marketing will reframe processes and people with the rise of platforms like ChatGPT. Explore how breakthroughs like generative AI can integrate and augment your marketing teams.

How to use AI marketing tools to increase efficiency and boost results

Top image: 4 best practices for brands to use AI in social media

More and more brands today are using AI to improve content speed and efficiency. But it's nowhere near fool-proof. These four tips will help you use these new tools to enhance your social media output.

4 best practices for brands to use AI in social media

Main image: AI is best social media assistant

AI tools are set to transform the way businesses interact with their audiences and unlock new opportunities for growth and success. Here are some ways that it can help you market your brand more effectively.

Why AI is your brand's perfect social media assistant

business woman looking at computer

Make sure your customer service chatbot enhances CX with these examples of components you should include in your chatbot.

Building a customer service chatbot: 8 elements of a great interaction

What customer expectations do social media managers need to know today

A recent Emplifi report dives into some of the key customer expectations that social media managers need to know today. Here's a look at two of these.

What customer expectations do social media managers need to know today?

Customer self-service

Most consumers today want the ability to find answers to their own questions as opposed to contacting your customer care team every time. A strong customer self-service experience is essential today. So, what should that look like?

Customer self-service: The benefits and best practices you need to know

Emplifi Blog - How brands to use AI and stay authentically human

There is significant pressure on today’s brands to be human and authentic. As it turns out, help might come from a decidedly non-human place.

5 keys for brands to use AI and stay authentically human

Top image: How ChatGPT-4 improves on ChatGPT-3 for brands' marketing

After the buzz of GPT-3 and what it could do for marketers, how could OpenAI improve upon it with the next iteration? We look at the improvements with GPT-4 and everything new marketers can do now.

How GPT-4 improves on GPT-3 for brands' marketing

Emplifi CX Index Main Findings blog post main image

The Emplifi CX Index examines the performance of 1,000+ Emplifi enterprise clients to give you reliable benchmarks for your own social media performance. Here's our examination of some of the key findings and what we think is driving the numbers.

Breaking down the key findings in the Emplifi CX Index

Top image: Social media benchmarks Q3 2022

Having reliable metrics from industry peers is one of the best sanity checks to understand how your own social media strategy is performing. Dive into the top paid and organic social media benchmarks you need to know to help guide your strategy this year.

The 6 social media benchmarks you need to know for 2023

Mark Zablan - Emplifi and Pixlee TurnTo

Emplifi has acquired Pixlee TurnTo, a leading user-generated content, ratings & reviews, and influencer marketing platform. Emplifi CEO Mark Zablan shares more details, and what this means for brands like yours.

Bringing authentic customer voices to life with Pixlee TurnTo

man using mobile phone leaning against wall 470x280

man using mobile phone leaning against wall

Closing the customer feedback loop can help turn bad experiences into good ones, and make good experiences even better. Here's everything you need to know.

Closed-Loop Feedback: How to Get More From Your Surveys (and Delight Customers)

Person using their mobile and messaging while standing on the sidewalk (Blog Post Top Image - 470x280)

Person using their mobile and messaging while standing on the sidewalk

Facebook rolls out Messenger API Support for Instagram publicly, now available to Emplifi clients.

Instagram Messaging for business: why it’s key to community care

Mark Zablan

Genuine empathy is powerful stuff. It anchors relationships, builds loyalty, and drives revenue. Steer and manage better customer experience with Emplifi.


Leading with empathy for better customer experience

What makes TikTok influencers tick

With TikTok, marketers have the ability to get creative working with new voices and more importantly, reach new audiences. So, what should you know to maximize your influencer marketing on TikTok?

What makes TikTok influencers tick?

Emplifi Customer Experience Statistics 2024

Just how much can CX impact your bottom line? What do modern consumers expect from their experiences with your brand today? Guide your efforts towards a strong CX strategy with these insights.

Top 35+ customer experience statistics you need to know in 2024

girls with heart

Research has repeatedly shown that customers today want experiences to feel easy and personalized. Automation (in its many forms) can help brands meet customer expectations before they turn to a competitor.

How to make personalized customer experiences easy with automation

MIGRATE -- OG_Data has a better idea

What role does AI play in social media and how can you take advantage of its benefits? Learn more.

Artificial intelligence in social media marketing

Top image: Social media analytics guide

There’s no point in marketing if you can't see whether you’re doing well or not. The same applies to social media analytics' role in powering successful social media marketing campaigns. Here's everything you need to know today about social media analytics.

Social media analytics: The complete guide

Top image: How to manage social media like a pro

Learn the essentials of social media marketing management with Emplifi’s comprehensive guide. Manage your brand’s social presence like a pro in no time.

How to manage social media like a pro: A comprehensive guide

Top image: How to measure social media ROI

Provable return on investment (ROI) is the holy grail of the social media marketing world. Here are some of the key steps to quantify and measure the ROI of your social media marketing efforts.

How to measure social media ROI: a complete guide

Top image: How to craft a winning reputation management strategy

Every day, your company’s reputation is on the line. So, how can you craft a reputation management strategy that both empowers your team and helps your brand rise to the top of the reviews (and of the mind of potential customers)?

How to craft a winning reputation management strategy

Woman smiling using tablet at home 470x280

Woman smiling using tablet at home

Learn seven best practices for implementing digital self-service, including customer examples.

7 customer self-service examples (and practical CX advice)

Woman standing in lobby with people walking (470x280)

Woman standing in lobby with people walking

You have a social media crisis on your hands. Do you know what to do next? Here are a few strategies to help prepare for and deal with a crisis right away.

What you need to know to build a solid crisis management plan

contact center agent with headphones at desk smiling 470x280

contact center agent with headphones at desk smiling

Call center capacity planning is as much an art as it is science. Thankfully, automation can play a key role in not only addressing capacity planning concerns, but also be the difference between positive and frustrating support experiences.

Call Center Capacity Planning: 3 Ways Automation Can Help

man drinking coffee working on laptop and mobile 470x280

man drinking coffee working on laptop and mobile

Although machine learning, deep learning, and artificial intelligence (AI) are related, the differences between them can be confusing. We break these down in plain language and explore how they're relevant to your business.

Machine Learning vs. AI: What’s the Difference?

business professional holding a tablet pointing at graphics

Which metrics are most important to measure your team's effectiveness, and to highlight the areas to improve?

14 contact center KPIs you absolutely need to track

Customer In Booth

What are the most important customer service goals your team needs to meet? Learn about the top 5 goals for customer service, plus examples.

Customer service goals: the top 5 objectives (+ examples)

Woman using mobile outside store (470x280px)

Image - Woman using mobile outside store

Whatever the key metrics to measure ROI might be, companies of all sizes and all industries can benefit from chatbots to help improve CX, if implemented correctly.

How chatbots help businesses to improve customer experience in 2021

Live Commerce webinar recap blog main image

In our recent webinar, Jay Baer and André Hordagoda discussed the power of live commerce for enhancing the customer experience and delivering huge results for brands.

[RECAP] Live Commerce: The next-generation for today’s social shoppers (with Jay Baer and André Hordagoda)

Top image: Q&A with Bari Rosenstein

Discover the secrets behind Auntie Anne’s and Jamba's TikTok success. Dive deep into Bari Rosenstein's strategies for crafting engaging content, navigating trends, and balancing fun with brand voice.

Community Corner: Q&A with Bari Rosenstein

Top image: Q&A with Adrienne Sheares

To have a successful career in social media, one key is to put in the work to build your own personal brand online. In this Q&A, social PR consultant Adrienne Sheares shares her experience and insights into how you can do it for yourself.

Community Corner — Q&A with Adrienne Sheares: Personal branding for social media managers

Top image: 10 Personal Branding Experts for Marketers to Follow

Whatever you do in the social media world, your personal brand matters. These 10 experts are some of the best follows in the social landscape to help you better understand how to establish yourself as a poster worth following.

10 personal branding experts for marketers to follow

woman speaking on mobile phone in front of laptop

Chatbots with true conversational capability can revolutionize your interactive voice response system.

Conversational AI: what it is and why your IVR desperately needs it

Emplifi - Finance influencers on YouTube and Instagram are on the rise

In these times of economic uncertainty, Finance influencers on Instagram and YouTube are growing at record speeds. So, what can Finance brands learn from these growing trends as they plan for the months ahead?

Finance influencers on YouTube and Instagram are on the rise

Emplifi: How 6 leading brands tackle authentic engagement on social media

Learn how brands across various industries are driving social media engagement with the right social media and community management tools.

How 6 leading brands tackle authentic engagement on social media

Top image: How to maintain authenticity with your influencer marketing

Every brand wants to bring authenticity to their marketing efforts, and some worry influencer marketing could hurt that. You can have both, though, if you follow these steps.

How to maintain authenticity with your influencer marketing

Emplifi Blog: How to prioritize mental health as a social media marketer

Social media marketing can be a demanding role — but your mental health should always come first. Here are six ways you can prioritize your mental health, and we also look at what other social media marketers have to say.

Community Corner: How to prioritize mental health as a social media marketer

woman sitting on bench using mobile phone and laptop

Social commerce is taking online shopping by storm. But what is it, exactly, and how can brands get the most from their social commerce efforts? Here's everything that brands need to know over the coming months.

An introduction to Social Commerce: What brands need to know

Top image: Is Threads the new Twitter?

Meta's Threads got off to a huge start during its first few days after launch, quickly amassing tens of millions of signups. Can it be successful as an alternative to Twitter? We rounded up the thoughts of several social media experts to see what they think.

Community Corner: Is Threads the new Twitter?

Main image: Live video shopping stats

Live shopping is taking the world by storm. We look at the impact it's currently having on online shopping, and why it’s more clear than ever it's not just a passing phase — it’s here to stay.

The live video shopping statistics brands can't ignore in 2023

Emplifi Community Corner - Marketers respond to Twitter verification changes

There have been a few changes to the Twitter verification process that marketers today should know. We take a look at these changes in more detail, and the reaction among some marketers.

Community Corner — Marketers respond to Twitter verification changes

Top image: Q&A with French virtual influencer, Ivaany

Virtual influencers are making waves in the world of influencer marketing, bringing their own style and no-limits approach to representing brands on social media. This Q&A with Ivaany provides insight into how they operate in the social media world.

Community Corner: Q&A with French virtual influencer Ivaany

Top: Jayde Powell Q&A

"Deinfluencers" are one of the biggest trends in the influencer marketing world today. In Emplifi's interview with creator Jayde Powell, learn who they are and what purpose they're serving.

Community Corner — Q&A with Jayde Powell: TikTok’s “deinfluencer” trend

Top image: Josh Rangel Q&A

Unhinged content — in which brands unshackle themselves from restrictions and decorum typically reserved for corporate communications in their social media interactions — is a big trend these days for brands. Social media expert Josh Rangel breaks down how this is playing out in social today.

Community Corner: Q&A with Josh Rangel

Top image: Karen Freberg Q&A

Staying on top of every social media trend is a full-time job. In our Q&A with University of Louisville professor Karen Freberg, you'll get plenty of insight into how to be a plugged-in social media professional in this fast-paced day and age.

Community Corner: Q&A with Karen Freberg, Ph.D.

Emplifi - Q&A with Krystal Wu

Community managers monitor channels, spark conversation, and act as a brand liaison. In our interview with community manager Krystal Wu, learn how to build and manage communities, drive engagement, and align community goals with business objectives.

Community Corner — Q&A with Krystal Wu: How to be a stellar community manager

Top image: Mari Smith Q&A 2

If you want to drive engagement with your social marketing, a community-driven approach is key. Our Q&A with Mari Smith will provide some incredible insights into how to use content to create loyal customers.

Community Corner — Q&A with Mari Smith: Why content is king, but community is queen

Top image: Pat Timmons Q&A

Ahead of Pride Month, we talked to social media/brand marketer Pat Timmons about empathy marketing and how brands can show their support for the LGBTQIA+ community not just in the coming month but going forward.

Community Corner — Q&A with Pat Timmons: Pride month and empathy marketing

Top image: Q&A with Seoul-based virtual influencer, SUA

Seoul-based SUA is one of the most popular virtual influencers in the world, partnering with several major fashion and lifestyle brands. In this exclusive Q&A, SUA talks about how she arrived in Seoul, what drives her content, and some of the benefits of virtual influencer partnerships for brands.

Community Corner: Q&A with Seoul-based virtual influencer, SUA

Top image: Ultimate guide to social listening

What exactly is social listening? Do you know how social media monitoring helps your brand? Learn more about social listening in our ultimate guide.

The ultimate guide to social listening 2023

Emplifi Social Media Calendar 2024

Managing a social media calendar is challenging enough, especially trying to keep track of all the different hashtag social media holidays. We've got you covered - here's a comprehensive list of the must-know social media holidays in 2024, all in one place.

The must-have 2024 social media calendar

Social media marketers attend a conference

Emplifi: Top Social Media Conferences for Social Media Marketers To Attend

Stay ahead in the dynamic world of social media marketing by attending the industry's top conferences. Discover which events to attend, how to choose the best fit for your needs, and tips to maximize your experience in our latest guide for social media managers.

For Social Marketing Leaders

For Commerce Leaders

For Customer Care Leaders

Social Marketing Cloud

Social Commerce Cloud

Service Cloud

Delta Air Lines

Hardee's

HP

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