Top image: 7 ways to improve CX with customer self-service

Wondering how to improve customer experience? Here are seven tips for improving customer experience through web and mobile self-service.

7 ways to improve CX with customer self-service

Top image: How to strengthen customer service with social media

Consumers want to be able to connect with the companies and brands they relate to, and social media allows them to do just that.

How to strengthen your service strategy with social media

Top image: 10 Personal Branding Experts for Marketers to Follow

Whatever you do in the social media world, your personal brand matters. These 10 experts are some of the best follows in the social landscape to help you better understand how to establish yourself as a poster worth following.

10 personal branding experts for marketers to follow

Top image: Personalized marketing guide

Learn how you can personalize your social media marketing efforts from A to Z with this complete guide!

Personalized marketing on social media: The ultimate guide

Top image: Josh Rangel Q&A

Unhinged content — in which brands unshackle themselves from restrictions and decorum typically reserved for corporate communications in their social media interactions — is a big trend these days for brands. Social media expert Josh Rangel breaks down how this is playing out in social today.

Community Corner: Q&A with Josh Rangel

Emplifi Blog: How unifying social media analytics can benefit your brand

To move at the speed your brand needs to in your highly competitive industry, you can't afford to be slowed down by data silos that clog up your ability to evaluate performance and adjust strategy. Unifying your analytics across all channels is how you tear those silos down.

How unifying social media analytics can benefit your brand

Top image: Nostalgia marketing

Nostalgia is a powerful force in marketing today, and social media marketing in particular. These are some of the brands who are doing the best job of leveraging nostalgia to appeal to a wide spectrum of consumers.

How brands embrace nostalgia to connect with today’s audience

Emplifi Community Corner: World Photo Day 2023: Why user-generated content (UGC)?

In celebration of World Photo Day this year (August 19), we asked six industry experts to share their opinions on UGC, and the benefits it brings to brands that fully embrace it as part of the marketing mix.


World Photo Day 2023: Why user-generated content?

Emplifi Blog: Airlines break revenue records as social strategies fall behind

Social media remains a critical channel through which airlines can gauge and elevate customer satisfaction. Using Emplifi data, we analyzed key social media metrics for global airlines to see how they fared during a year of unprecedented growth.

Airlines break revenue records as social strategies fall behind

Top image: Karen Freberg Q&A

Staying on top of every social media trend is a full-time job. In our Q&A with University of Louisville professor Karen Freberg, you'll get plenty of insight into how to be a plugged-in social media professional in this fast-paced day and age.

Community Corner: Q&A with Karen Freberg, Ph.D.

Top image: How to build a buyer persona

The key to doing effective marketing is knowing your target audience. Check out our guide to building successful buyer personas.

Your client persona template: The complete guide

MIGRATE -- Person,Holding,Phone,And,Looking,At,Woman,Dancing,In,Video

Learn which metrics to measure to drive more engagement on TikTok with actionable insights.

TikTok Analytics 101: 6 metrics marketers should be measuring

MIGRATE -- TikTok for Marketers

TikTok is a tricky platform for most marketers. Do you know what 5 things you must know before joining TikTok? Check them out.

5 things marketers must know before joining TikTok

MIGRATE -- TikTok Influencers

Before jumping onto TikTok, marketers need to have a solid plan in place that should probably include partnering with influencers.

How to work with influencers on TikTok

MIGRATE -- Attractive,Brunette,Woman,In,Spectacles,Searching,Songs,In,Network,For

What's the difference between Instagram Reels and Tiktok? Which is better for brand marketing, and can Instagram Reels replace Tiktok? Learn more.

Instagram Reels vs. Tiktok: Will Reels replace Tiktok?

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Should you start taking TikTok marketing seriously? These are all the important facts you need to know beforehand.

What’s the Real Deal Behind TikTok: The Facts You Need to Know

MIGRATE -- TikTok for Business

Learn how to successfully market your brand on TikTok to drive a higher volume of website traffic and increase ROI, by following a few simple steps. 

How to Use TikTok for Business

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We’re constantly improving your platform experience. Check out our exciting new product enhancements below across Emplifi Social Marketing Cloud.

Engage, entertain and amplify through the power TikTok for Business

MIGRATE -- OG_Instagram Reels

Instagram's new feature, which comes to the US in early August, is meant to rival video-sharing platform TikTok.

Instagram Reels vs. TikTok: New Feature Coming Soon to US

MIGRATE -- TiktokOG

Get tips and tricks from TikTok influencer Natalia Sisik who has over 1.7 million followers on TikTok. 

Influencer Spotlight: Natalia Sisik’s Tips on Growing Your TikTok Brand

MIGRATE -- OG_Tiktok Algorithm

What is TikTok's algorithm and how does it work? Find out how to make the TikTok algorithm work for your marketing campaign.

How to make the TikTok algorithm work for your marketing campaign

MIGRATE -- OG_TikTok Updates

Learn about the latest updates from TikTok. Discover new TikTok trends, effects, and features.

The 2021 TikTok updates you need to know about

A retail associate works within a transitioned retail space that is now a dark store.

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What is a dark store, and why should brands that use them consider adding live commerce to their marketing mix? Learn more, and see how to get started.

Why brands with dark stores should consider live commerce

Top image: Q&A with French virtual influencer, Ivaany

Virtual influencers are making waves in the world of influencer marketing, bringing their own style and no-limits approach to representing brands on social media. This Q&A with Ivaany provides insight into how they operate in the social media world.

Community Corner: Q&A with French virtual influencer Ivaany

Top image: Instagram vs. TikTok Q3 trends

It's no secret that short-form video has become an essential part of most brands' social strategy in recent years, and our Q3 trends report backs that up. But which performs better, Instagram or TikTok? We've got the numbers.

Q3 2023 trends: How engagement stacks up on Instagram and TikTok

Benefits of Live Commerce

Customers are searching for memorable and engaging online shopping experiences, and brands are turning more and more to live commerce to make it happen. But the benefits of live commerce run even deeper.

8 unmistakable benefits of live commerce for you and your customers

Emplifi - Live Commerce Trends

Live commerce is booming, and it's only expected to keep growing worldwide in the years ahead. So, what trends are driving up this live commerce boom, and how can brands take advantage? Let's take a look.

4 live commerce trends you need to know to stay ahead of the curve

Top image: Social media expert advice 

For brands, social media managers have never been more important. But with that growth in prominence, the role has become more demanding that ever. These social media managers share their secrets to getting the job done.

Community Corner: 16 social media marketers share their secrets to success

Top image: Build relationships with social media influencers

Find and manage your social media influencers the right way. Read on for 7 quick tips for building relationships with social influencers that will last.

How to build relationships with social media influencers from the ground up

Top image: 5 biggest customer expectations from those seeking social customer care

In today's world, consumers expect to be able to have questions answered and get personalized service through every channel where they spend time. These are the 5 biggest expectations customers have for social care from your brand.

5 biggest customer expectations from those seeking social customer care

Top image: Social media channels your brand needs to know

Social media evolves and expands so quickly, it can sometimes seem tough to keep up with where you should focus your attention. Here's our rundown of the social media channels that truly matter today.

Which social media channels your brand needs to know

Main image: Live video shopping stats

Live shopping is taking the world by storm. We look at the impact it's currently having on online shopping, and why it’s more clear than ever it's not just a passing phase — it’s here to stay.

The live video shopping statistics brands can't ignore in 2023

Top image: Things you shouldn't do on Twitter

Gaining followers isn’t as easy as losing them. Be sure to avoid these 14 common Twitter mistakes.

14 things you should never do on Twitter

Top image: How gamification can help boost your social media strategy

As important as social media is for business today, it's just as important to remember that, for your customers, social media is supposed to be fun. Here's how gamifying the social shopping experience with your brand can bring excitement and engagement to your products.

How gamification can help boost your social media strategy

Top image: Q&A with Seoul-based virtual influencer, SUA

Seoul-based SUA is one of the most popular virtual influencers in the world, partnering with several major fashion and lifestyle brands. In this exclusive Q&A, SUA talks about how she arrived in Seoul, what drives her content, and some of the benefits of virtual influencer partnerships for brands.

Community Corner: Q&A with Seoul-based virtual influencer, SUA

Top image: Matt Navarra webinar recap

Matt Navarra is one of the world's leading social media experts. When he spoke to Emplifi for World Social Media Day, the conversation included his thoughts on new developments in social media, Artificial Intelligence, and how to grow your social media career.

Webinar recap: Social media decoded

Top image: Facebook Stories engagement

Facebook Stories are a free and effective way to reach audiences. See how to succeed with one of the most-visible places on the most-accessed platform.

Facebook Stories: 5 novel ways brands can use Stories to increase social engagement

Emplifi Report: Unleashing the Power of Video: Key Trends Driving Social Media Engagement in 2023

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Diving into Emplifi's exclusive data, one thing is clear: the impact of video — in its many forms — is undeniable across all the major social media channels. Learn more in this in-depth report, and see how brands are adapting to changing consumer behavior and preferences.

[Report] Unleashing the Power of Video: Key Trends Driving Social Media Engagement in 2023

Livestream shopping banner

Social commerce and livestream shopping have emerged as key ways to connect with digital shoppers. Here's how Emplifi is taking these to the next level with the acquisition of Go Instore.

Taking social commerce to the next level

Kickstart Retail Strategy

With recent decreases in online retail sales and in-store footfall, retailers need to rethink their strategy, and fast. Live video shopping may offer a solution. 

Kickstart your retail strategy with live video shopping

Top image: Why #TikTokMadeMeBuyIt is so effective for brands

When it comes to moving interesting, unique, and useful merchandise, nothing performs today quite like #TikTokMadeMeBuyIt. Here's our look at what makes the TikTok hashtag so popular and effective at getting consumers to spend.

Why #TikTokMadeMeBuyIt is so effective for brands

Top image: TikTok analytics

No social media strategy is going to be effective without understanding how to track and measure its performance. This guide will give you everything you need to know in order to get useful and accurate analysis for your brand's TikTok strategy.

How brands can utilize analytics on TikTok

Top image: Is Threads the new Twitter?

Meta's Threads got off to a huge start during its first few days after launch, quickly amassing tens of millions of signups. Can it be successful as an alternative to Twitter? We rounded up the thoughts of several social media experts to see what they think.

Community Corner: Is Threads the new Twitter?

Top image: How to get started on Meta's Threads

Meta's Threads has launched, and everyone's scrambling to understand what it all means for the social media world. We've got your brand's guide to how to get started with Threads, and the do's and don'ts of the platform right now.

How your brand should get started with Meta’s Threads

Top image: Why companies need to give social media managers a seat at the table

Your brand's social media managers have become a crucial part of your success in everything from communication to customer service and commerce. Here's how you can give them the seat at the table they've earned.

Community Corner: Why companies need to give social media managers a seat at the table (and how to do it)

woman sitting on bench using mobile phone and laptop

Social commerce is taking online shopping by storm. But what is it, exactly, and how can brands get the most from their social commerce efforts? Here's everything that brands need to know over the coming months.

An introduction to Social Commerce: What brands need to know

Top image: How to get ahead of Black Friday with live commerce

For most eCommerce marketers, Black Friday is the most important time of the year. Embracing live commerce now could be the difference between nailing your goals and falling just short. Let's talk about how.

How to get ahead of Black Friday with live commerce

Emplifi Checklist: How to get started with livestream shopping for your brand

Checklist: How to get started with livestream shopping for your brand

Your brand is ready to hit "record" on launching a livestream shopping program. We've got you covered to make sure you have everything you need to make it success. Download our free checklist today.

[Checklist] How to get started with livestream shopping for your brand

Emplifi - How to get started with livestream shopping for your brand

Livestream shopping can connect shoppers across the customer journey, but it’s more than just hitting "Record." Learn how your brand can get started with live video shopping.

How to get started with livestream shopping for your brand

Emplifi - Q&A with Krystal Wu

Community managers monitor channels, spark conversation, and act as a brand liaison. In our interview with community manager Krystal Wu, learn how to build and manage communities, drive engagement, and align community goals with business objectives.

Community Corner — Q&A with Krystal Wu: How to be a stellar community manager

Emplifi Blog: Authentic content - 3 stats showing the impact of customer ratings, reviews, and UGC on purchase decisions

A new Emplifi report dives into the expectations of modern consumers for authentic content at key moments in the customer journey, and how much customer ratings, reviews, and UGC affect their purchase behaviors. Here's a look at just some of they key insights from the report.

Authentic content: 3 stats showing the impact of customer ratings, reviews, and UGC on purchase decisions

Top image: 6 ways to measure customer satisfaction

There’s a wide variety of ways to measure customer satisfaction. Learn how to analyze effectively using surveys, focus group data, and more.

Six ways to measure customer satisfaction the right way

Top image: How to build buzz for your product launch

Create buzz with social media for your product launch with these social media marketing tactics - contests, Facebook video, influencer marketing, and ads.

8 ways to generate buzz on social media for your new product launch

Top image: Community Corner: The intersection of generative AI and marketing

How is Generative AI going to impact the future of social media and the professionals who work in the industry? We gathered the perspectives of several top experts to see what they think the biggest impacts will be.

Community Corner: The intersection of generative AI and marketing

Top image: How to manage social media like a pro

Learn the essentials of social media marketing management with Emplifi’s comprehensive guide. Manage your brand’s social presence like a pro in no time.

How to manage social media like a pro: A comprehensive guide

Top image: Best practices for leveraging UGC in 2023

Discover the best practices for leveraging user-generated content (UGC) in 2023 for marketers and brands. Build a UGC program that embraces authenticity from discovery through purchase.

Best practices for leveraging UGC in 2023

Top image: Target audience analysis guide

Quality audience analysis is your key to reaching the right people and cutting costs - here’s everything you need to get started.

Target audience analysis: Everything digital marketers need to know

Top image: Gen Zers and digital campfires

More than maybe any previous generation, Gen Zers don't want to be marketed to, and they're retreating to their own spaces to avoid brand influence. How can you reach them in these "digital campfires"? We've got your plan for how to break through.

How to reach Gen Zers retreating to digital campfires

Meet Emplifi ShopStream

Live commerce is starting to excite the Retail market, and we’ve been ahead of the game to ensure brands can get the most out of it.

Grow your audience with one-to-many live video shopping. Meet Emplifi ShopStream.

Livestream shopping

Livestream shopping is transforming online shopping and Ecommerce as we know it, and has especially picked up steam over the past couple of years. Here's a primer to bring you up to speed on live shopping, and why brands need to include it as part of their marketing mix.

The definitive guide to livestream shopping

Top image: Q&A with Adrienne Sheares

To have a successful career in social media, one key is to put in the work to build your own personal brand online. In this Q&A, social PR consultant Adrienne Sheares shares her experience and insights into how you can do it for yourself.

Community Corner — Q&A with Adrienne Sheares: Personal branding for social media managers

Top image: How review authentication leads to eCommerce wins

When it comes to customer ratings and reviews, credibility is everything. If people don't believe the words are authentic, your brand can lose more than you gain from reviews. Here's our look at how you can authenticate your reviews to ensure they hit the mark every time.

Cutting through the noise: How review authentication brings eCommerce wins

Emplifi celebrates two-year anniversary

Emplifi CMO Zarnaz Arlia reflects on two years of achieving milestones for our customers.

Celebrating our second anniversary

Emplifi - How to use AI marketing tools to increase efficiency and boost results

AI marketing will reframe processes and people with the rise of platforms like ChatGPT. Explore how breakthroughs like generative AI can integrate and augment your marketing teams.

How to use AI marketing tools to increase efficiency and boost results

woman speaking on mobile phone in front of laptop

Chatbots with true conversational capability can revolutionize your interactive voice response system.

Conversational AI: what it is and why your IVR desperately needs it

Main image: AI is best social media assistant

AI tools are set to transform the way businesses interact with their audiences and unlock new opportunities for growth and success. Here are some ways that it can help you market your brand more effectively.

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