What makes TikTok influencers tick

With TikTok, marketers have the ability to get creative working with new voices and more importantly, reach new audiences. So, what should you know to maximize your influencer marketing on TikTok?

What makes TikTok influencers tick?

Finding your voice on TikTok: 9 steps to success

TikTok is the hottest entertainment platform on the market today. Finding your brand's voice on it is crucial if you want to truly connect with your audiences. Here are some tips to help you.

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Social commerce is here to stay, but many brands may face social commerce challenges on their way to success. How can they overcome these in the coming months?

Social commerce: How can brands turn challenges into opportunities in 2022?

Benefits of Live Commerce

Customers are searching for memorable and engaging online shopping experiences, and brands are turning more and more to live commerce to make it happen. But the benefits of live commerce run even deeper.

8 unmistakable benefits of live commerce for you and your customers

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Woman smiling using tablet at home

Learn seven best practices for implementing digital self-service, including customer examples.

7 customer self-service examples (and practical CX advice)

Forrester Report Three Customer Service Megatrends 2022

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What trends will drive customer service and contact center success in 2022? Stay ahead of the curve with this complimentary report from Forrester.

[Forrester® Report] The Three Customer Service Megatrends In 2022

Emplifi Q&A with Mari Smith

What does the future have in store for social media? What is the potential of the metaverse for brands? Often referred to as the Queen of Facebook, renowned Facebook Marketing Expert Mari Smith answers some of the top questions social media managers face today.

Q&A with Mari Smith: 6 answers to today’s burning social media questions

Conversational Commerce + Social Media ROI

Conversational commerce can help brands deliver the interactive, personalized experiences that today’s consumers expect from their social media experiences across the entire customer journey. See how.

8 ways conversational commerce boosts your social media ROI

Emplifi report - The state of live commerce

As the world emerges from the pandemic, the demand for live commerce shows no sign of letting up. Dive into the key trends that drove live commerce in 2021 and gain insights to help you kickstart your live commerce strategy.

The state of live commerce

[Report] The state of live commerce

The three R’s of YouTube-fueled growth

Emplifi was recently joined by Matthew Snead (NBC Universal), Tom McGirr (The Wild), and Paola Marinone (BuzzMyVideos) to discuss how brands can get the most from their efforts on YouTube. Here are just some of the key insights from our webinar.

[Webinar recap] The three R’s of YouTube-fueled growth: Reach, retention, and revenue

Social Media Analytics Complete Guide

There’s no point in marketing if you can't see whether you’re doing well or not. The same applies to social media analytics' role in powering successful social media marketing campaigns. Here's everything you need to know today about social media analytics.

Social media analytics: The complete guide

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A recent Emplifi report dives into just how high people's expectations of their customer service experiences today - and how much one bad experience could have on brand loyalty. Here's a preview of the report.

What do people expect from their customer service experiences today?

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People’s growing need for fast, convenient, and engaging experiences is constantly challenging community managers to find ways meet - and exceed - these expectations. In this guide, learn the latest trends and best practices to help your team do this.

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Guide: Engaging digital communities in the age of CX

People's growing need for fast, convenient, and engaging experiences is constantly challenging community managers to find ways meet - and exceed - these expectations. In this guide, learn the latest trends and best practices to help your team do this.

[Guide] Engaging digital communities in the age of CX

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Learn more about why strong Social Listening plays a growing role in any strong marketing analytics setup, where it should fit into your CX strategy, and how it can help you get a leg up on other brands in an increasingly competitive market.

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[Guide] Social Media Listening: What to know about this essential marketing tool in 2021

[Guide] Social Media Listening: What to know about this essential marketing tool today

Emplifi Report - Social Media Customer Expectations

Social media is fast becoming where
brands build and maintain relationships with their consumers - but what do consumers expect when engaging with their favorite brands on social media? Learn more about what these consumer expectations to elevate your social media strategy today.

[Report] 7 key consumer expectations impacting social media success today

Forrester Consulting Study - Cashing In On Social Commerce

The future of social commerce is now. In this new commissioned study conducted by Forrester Consulting on behalf of Emplifi, get the latest insights on the state of social commerce, where it's headed, and how brands can tackle the top challenges today.

Forrester Consulting Study: Cashing in on social commerce

Forrester Consulting Study: Cashing In On Social Commerce

Emplifi Guide (6 Steps Winning At Social Commerce)

Social commerce may one day contribute as much to brands' online revenue as their website. Created in partnership with Jay Baer (Digital Marketing and CX expert), this guide shows how you can set your efforts up for success and reach full potential.

[Guide] 6 steps to winning with social commerce

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The Total Economic Impact (TEI) of Astute Bot (now Emplifi Bot)

Emplifi commissioned Forrester Consulting to examine the potential return businesses may realize with Astute Bot (now Emplifi Bot). Learn how it helped a retailer achieve 301% ROI, $200K+ in new sales, and higher customer satisfaction.

The Total Economic Impact™ Of Astute Bot

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Automation improves outcomes for customers, business leaders, and agents alike. From best practices to pitfalls to avoid, here's what you need to know about customer service automation today.

Emplifi - The Definitive Guide to Customer Service Automation

Guide: The Definitive Guide to Customer Service Automation

[Guide] The definitive guide to customer service automation

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Woman on table meditating

Voice of the Customer (VoC) provides a glimpse into the mind of customers like no other data source can. Here's what you need to know about VoC today, and how it can help power your CX for years to come.

[Guide] Your primer to Voice of Customer, and how it fills CX insight gaps

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Instant, efficient, and convenient: all things the modern consumer demands from their experiences. For brands, messaging channels play a key role in meeting these expectations. Learn more in this guide, and how brands can get the most these channels.

[Guide] Improving experiences across the customer journey using messaging channels

Instant, efficient, and convenient: all things the modern consumer demands from their experiences. For brands, messaging channels play a key role in meeting these expectations. Learn how to get the most from these channels.

women driving in a convertible car (Auto Industry Report)

The car buyer’s journey is growing more and more digital, and the events of 2020 only accelerated things. See the latest CX trends facing the Auto industry today to help your brand deliver amazing, empathetic experiences across the car buyer's journey.

[Report] The state of CX in the automotive industry: 2021

Q3 2021 Social Media and CX Trends Report

Emplifi's Q3 2021 data shows brand investment in social media is growing faster than ever, and brands on Facebook are seeing 3x the engagement with Live video than other post types. Get all the latest insights to power your social media marketing efforts in the months ahead.

Q3-2021 Social-Media and CX Trends Report

Report: The State of Social Media and CX – Q3 2021

What trends are shaping social media and CX over the last quarter? Explore the most vital paid and organic social media trends today and discover insights that will power your social media marketing.

[Report] The State of Social Media and CX – Q3 2021

Emplifi Q2 2021 Social Media and CX Trends Report

Download your copy today

Get the latest insights to make informed marketing decisions and drive the most engagement from audiences across your social media profiles using the right content at the right time in their customer journey.

[Report] The State of Social Media and CX – Q2 2021

IDC White Paper Bridging the Gap

A notable gap exists between the experience companies believe they provide, and how their customers actually view that experience. In this IDC White Paper, sponsored by Emplifi, learn more about the CX gap brands face today, the barriers creating this gap, and how to overcome them.

[White Paper] Bridging the Gap Between the Experience Customers Want and the Experience You Provide

A notable gap exists between the experience companies believe they provide, and how their customers actually view that experience. In this White Paper by IDC, sponsored by Emplifi, learn more about the CX gap brands face today, the barriers creating this gap, and how to overcome them.

Report: 11 key things consumers expect from their brand experiences today

86% would leave a brand after only two or three bad experiences? So, what do consumers expect from their brand experiences in 2022? Gain key insights to help shape your CX strategy and deliver the right experiences to your customers in 2022 and beyond.

What do consumers expect from their brand experiences in 2022? Gain key insights to help shape your CX strategy and deliver the right experiences to your customers in 2022 and beyond.

[Report] 11 key things consumers expect from their brand experiences today

Emplifi - So you want to buy a chatbot

75% of consumers today find it important to have access to a fully self-serve customer care option. Chatbots are helping brands meet these expectations, so what should you look for in a chatbot today? This step-by-step guide is here to help.

[Guide] So you want to buy a customer service chatbot?

Emplifi Report - 7 fascinating facts every customer service team must know today

Perhaps no department comes directly face-to-face with customers’ changing expectations than the service center. So, what do consumers actually expect from their customer service experiences today? Get the latest insights to power your CX strategy.

Emplifi - 7 fascinating facts every customer service team must know today

[Report] 7 fascinating facts every customer service team must know today

Perhaps no department comes directly face-to-face with customers’ changing expectations than the service center. So, what do consumers actually expect from their customer service experiences today? Get the latest insights to power your CX strategy. 

Live Shopping Stats

Live shopping is taking the world by storm. We look at the impact it's currently having on online shopping, and why it’s more clear than ever it's not just a passing pandemic phase - it’s here to stay.

The live shopping statistics brands can't ignore in 2022

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Person using their mobile and messaging while standing on the sidewalk

Facebook rolls out Messenger API Support for Instagram publicly, now available to Emplifi clients.

Instagram Messaging for business: why it’s key to community care

Meet Emplifi

Astute and Socialbakers are joining forces to become Emplifi: a bold new voice in CX that's bringing marketing, care, and commerce together to help brands empathize with customers, and amplify the right brand experiences. Learn more in this webinar.

Webinar: Are you putting empathy at the heart of your CX? Meet Emplifi

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Man sitting at desk with laptop doing data analysis

Provable return on investment (ROI) has become the holy grail of the social media marketing world. Here are some of the key steps to quantify and measure the ROI of your social media marketing efforts.

How to measure social media ROI: a complete guide

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Person browsing options and reviews on mobile

Every day, your company’s reputation is on the line. So, how can you craft a reputation management strategy that both empowers your team and helps your brand rise to the top of the reviews (and of the mind of potential customers)?

How to craft a winning reputation management strategy

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Woman standing in lobby with people walking

You have a social media crisis on your hands. Do you know what to do next? Here are a few strategies to help prepare for and deal with a crisis right away.

What you need to know to build a solid crisis management plan

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woman forming heart with sand on beach

Gone are the days where brands can compete solely based on price. Brands must consistently deliver fast, omnichannel customer service to meet growing consumer expectations for customer support. Here's how.

Customer service experience essentials: how to create winning experiences

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contact center agent with headphones at desk smiling

Call center capacity planning is as much an art as it is science. Thankfully, automation can play a key role in not only addressing capacity planning concerns, but also be the difference between positive and frustrating support experiences.

Call Center Capacity Planning: 3 Ways Automation Can Help

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man using mobile phone leaning against wall

Closing the customer feedback loop can help turn bad experiences into good ones, and make good experiences even better. Here's everything you need to know.

Closed-Loop Feedback: How to Get More From Your Surveys (and Delight Customers)

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man drinking coffee working on laptop and mobile

Although machine learning, deep learning, and artificial intelligence (AI) are related, the differences between them can be confusing. We break these down in plain language and explore how they're relevant to your business.

Machine Learning vs. AI: What’s the Difference?

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How do you stack up against industry benchmarks for response times and agent efficiency metrics?

9 important contact center industry standards (and how to achieve them)

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happy people jumping in front of multi-color brick wall

As a person in charge of social media, your team lives a hectic life. That's why we created this step-by-step guide explaining how to manage social media more efficiently - from persona analysis and content creation to listening.

How to manage social media like a pro: A comprehensive guide

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Which metrics are most important to measure your team's effectiveness, and to highlight the areas to improve?

14 contact center KPIs you absolutely need to track

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Make sure your customer service chatbot enhances CX with these examples of components you should include in your chatbot.

Building a customer service chatbot: 8 elements of a great interaction

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Closing the customer experience gap is only becoming more critical for brands. Here are the customer experience trends and stats every customer-centric brand must know today.

Top 35+ customer experience statistics to know in 2022

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What are the most important customer service goals your team needs to meet? Learn about the top 5 goals for customer service, plus examples.

Customer service goals: the top 5 objectives (+ examples)

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Image - Woman using mobile outside store

Whatever the key metrics to measure ROI might be, companies of all sizes and all industries can benefit from chatbots to help improve CX, if implemented correctly.

How chatbots help businesses to improve customer experience in 2021

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Your Primer to Voice of Customer, and How It Fills the CX Knowledge Gap

Mark Zablan

Genuine empathy is powerful stuff. It anchors relationships, builds loyalty, and drives revenue. Steer and manage better customer experience with Emplifi.


Leading with empathy for better customer experience

The Definitive Guide to Customer Service Automation

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Take a closer look at the top trends and predictions for CX, customer care, and customer intelligence.

The customer experience in 2021: Top 10 trends you need to know

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There’s no perfect answer for the question of when’s the best time to post on social media – there’s only good research and planning. Luckily, we have done the work for you.


The best times to post on social media in 2021

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Facebook Messenger can enhance CX throughout the journey, from brand awareness to shopping to support.

12 surprising examples of Facebook Messenger chatbots

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What you need to know about causation and correlation, including key differences and examples of both.

Correlation vs causation: What's the difference?

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Engaging with people with the right content at the right time in the customer journey is key to a seamless CX. Get the latest insights and data in paid and organic social media to power your efforts, and deliver stellar CX to your audiences.

The state of social media and CX: Key insights from Q2 2021

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What types of insights do you need to drive successful customer journey mapping efforts? Here are a few you should not do without.

Mapping the customer journey: What insights you need (and how to get them)

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Chatbots with true conversational capability can revolutionize your interactive voice response system.

Conversational AI: what it is and why your IVR desperately needs it

Social and Conversational Commerce Webinar

Social und Conversational Commerce: So funktioniert die Zukunft des Online-Handels

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The more you can learn about your customers' experiences, needs, and expectations across the customer journey, the better you can design winning CX strategies. That’s where a well-executed VoC program can help.

Your voice of the customer program: Know these ABC’s of VoC success

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The time has come for next best action to have its moment in the spotlight, and here's why.

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Grow your audience with one-to-many live video shopping. Meet Emplifi ShopStream.

Report: 7 fascinating facts every customer service team must know today

The business impact of social media: Then and now

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