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Social media glossary of terms

Welcome to Emplifi’s glossary of terms for social media marketing, social commerce, and customer care. This is your go-to resource for essential social media terms and definitions. Whether you’re navigating analytics, engagement, or community, use this to stay informed and effective in today’s digital landscape.

A

Americans with Disabilities Act
Artificial intelligence (AI)
Awareness Marketing

B

Brand Advocates
Brand Authenticity
Brand Evangelist
Brand Loyalty

C

Click-Through Rate (CTR)
Collab
Community Management
Consumer Loyalty
Content Pillars
Cost Per Click (CPC)
Cost Per Mille (CPM)
Customer Loyalty

D

Digitally Native Vertical Brand (DNVB)
DTC Brand

E

Earned Content
Engagement Rate
Engagement Rate per Post on Instagram

F

Follower Growth on Instagram

G

Geo Tag on Instagram

I

IG
Influencer
Influencer Marketing
Influencer Marketing Manager
Instagram Activity
Instagram Bio
Instagram Brand Advocate
Instagram Caption
Instagram Comment
Instagram Creator Account
Instagram eCommerce
Instagram Emerging Influencer
Instagram Engagement
Instagram Engagement Growth
Instagram Filter
Instagram Follower
Instagram Hashtag
Instagram Influencer
Instagram Like
Instagram Live
Instagram Model
Instagram Photo Map
Instagram Polls
Instagram Post
Instagram Reels
Instagram Story
Instagram Tag
Instagram Username

L

Lifestyle Influencer
Link In Bio
Loyalty Marketing

M

M-Commerce
Micro-influencer
Mobile Commerce
Mobile eCommerce
Multi-Channel Marketing

N

Nano influencer

O

Omnichannel Marketing
Organic TikTok Strategy

P

Pay-Per-Click (PPC)
Posts About your Brand on Instagram

R

Reposting on Instagram

S

S-Commerce
Sentiment Analysis
Social Ambassador
Social Commerce
Social Influencers
Social Listening
Social Media Algorithm
Social Media Influencer
Social Media Management Platform
Social Media Manager
Social Media Marketing
Social Media ROI
Social Proof
Social Selling
Social Storefront

T

Testimonial Advertising
TikTok Advertising
TikTok Bio
TikTok Caption
TikTok eCommerce
TikTok Engagement
TikTok Filter
TikTok Follower
TikTok Influencer
TikTok Likes
TikTok Live
TikTok Marketing
Top Brand Posts on Instagram
Top Fan Posts on Instagram

U

UGC Aggregator
User-Generated Content
User-Generated Content Marketing

V

Visual Commerce
Visual Marketing

W

Web Accessibility
Word of Mouth

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