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Michelle Wong

Social Media Marketing Manager at Emplifi

Michelle Wong is the social media marketing manager at Emplifi, where she turns data-driven insights into compelling, memorable social content. With roots in Costa Rica and Canada, and a background shaped in British Columbia, Michelle brings a global lens and a creative edge to every campaign. Outside of the office, she’s a passionate traveler that loves trying new food.

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Recent articles written by Michelle

Mastering Instagram marketing: Strategies to Boost Your Brand

Instagram remains a powerhouse for brands, with over 2 billion active monthly users engaging content across posts, Stories, Reels, and other formats....
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Social media engagement: Everything you need to know

No social media strategy is hitting the mark without frequent engagement. We're answering all your engagement questions here.
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Unlocking TikTok's potential: A strategic marketing guide

TikTok is one of the most powerful social platforms for brands, reaching 1.59 billion users in 2025. And unlike YouTube or, to an extent, Instagram,...
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Inside Vessi’s social strategy: A candid Q&A with their social media lead

We sat down with Vessi, the Canadian footwear brand based in Vancouver known for creating waterproof knit shoes made with patented Dyma-tex®...
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Reach vs. impressions: Understanding key social media metrics

If you’ve ever stared at a social media report and wondered whether “reach” or “impressions” mattered more (or even whether they meant the...
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How to get your Snapscore up

For many, a big part of the fun of Snapchat is seeing their Snapscore rise. We've got your ultimate guide to what makes it go up and how to reach a...
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