Solutions for teams
Social Marketing
20,000 brands use Emplifi to power their social media marketing
Social Commerce
Achieve 4x the revenue in half the time
Social Customer Care
Meet the customer in their channel of choice
Service & Agent Case Management
Customizable consumer service
Product Modules
Unified Analytics
Publisher
Community
Listening
Influencers
UGC
Care
Chatbot
Ratings & Reviews
Live Advisor
Agent
Fuel AI
The agentic AI layer inside Emplifi Fuel
Fuel AI chat box asking “What are the best performing posts?” next to a marketer working on a laptop Explore Fuel AI Our platform integrations
Customer Success Stories
All stories
Benefit Cosmetics
The beauty brand’s audience-first approach to content
Toyota
Driving customer engagement with deep insights
Kimpton Hotels
Why UGC is a critical part of their guest experience
Stanley
How the iconic brand increased product reviews and engagement
Freshpet
Streamlining customer interactions across channels
Hardee’s
Using social listening to capitalize on trending moments
Bath & Body Works
How the retailer is growing their community
Aeromexico
How the airline became one of the most loved travel brands on social
Industries
Retail & eCommerce
Travel & Hospitality
Consumer Packaged Goods
Restaurants
Sports
Media & Entertainment
Higher Education
Agencies
Transportation
Government & Non-Profit
Finance
Fashion & Apparel
Beauty & Cosmetics
Automotive
Outpace your competition
We’re recognized as a market leader in innovation and for our drive to give brands all the tools they need.
Gartner logo
MarTech Breakthrough Award 2025 badge
Info-Tech 2026 Data Quadrant Leader badge for Social Media Management Enterprise
Forrester Wave Leader 2024 badge for Social Suites
IDC Leader badge recognizing Emplifi as a market leader
G2 Leader Enterprise Winter 2024 badge
Silver award badge from the American Business Awards
TrustRadius Buyer's Choice Award 2026 badge
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Insights
Resource Center
Your resource center for everything social marketing, commerce and care
Blog
Get up to speed on the latest trends, tips, and best practices to power your strategy
Webinars
Latest insights on marketing, commerce, and care, straight from the experts
Product Tours
Explore our product tour library and interactive demos to see Emplifi in action
Quarterly Industry Benchmarks
Compare your social media performance with global and regional industry benchmarks
Key Terms Glossary
Explore our key term definitions
Newsletter
Get social media marketing insights straight in your inbox
Customers
Learning Center
On-demand learning space for product training and best practices
Documentation
Learn how to get the most out of your Emplifi products
Support
See the real-time status of Emplifi platforms and submit a technical support request
Trending insights
The state of social media marketing 2027
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Company Information
About Emplifi
Emplifi provides brands with insights needed to empathize with customers and amplify the right experiences.
Pricing
Explore our plans and pricing for social media marketing, commerce, or care.
Careers
Learn about working at Emplifi and find the perfect role for you.
Events
Discover upcoming events to inspire your social media and CX strategy.
Leadership
Learn about our team of experienced executives driving innovation at Emplifi.
Media & Press
Keep up to date with news and insights from our newsroom.
Agency Partners
We partner with industry-leading marketing and advertising agencies to deliver unmatched client success.
Technology Partners
Our marketing technology partners are the world’s most trusted platforms, tech solutions, and service providers.
Security, Privacy & AI
Trust Center
How we innovate with trust, security, and privacy.
Legal
Your source for security, privacy, and platform transparency.
Contact Us
Get in touch with Emplifi.
Get in touch

EMPLIFI FUEL AI

Tell Fuel AI what you need. It gets it done. You approve everything.

See how our agentic layer saves you hours

Tell Fuel AI what you need. It gets it done. You approve everything. See how our agentic layer saves you hours

Marketer reviews a Socialbakers social media publishing calendar on a desktop monitor

The Socialbakers legacy, supercharged by Emplifi

We’re stronger, smarter, and built for the full customer experience. Socialbakers helped brands lead with data-driven content and social intelligence. That foundation is still here, just evolved into a unified platform that connects insights, publishing, and customer care to help you start orchestrating outcomes.

Want to see what’s changed? Try a demo of our AI-powered social media management platform.

Get a demo
The world's most innovative companies choose Emplifi
Forrester Wave

Emplifi named a Leader among social providers

Emplifi connects social marketing, commerce, and care to give brands like yours the tools to engage, convert, and support your audiences across every digital touchpoint. We’ve proven and innovative. Just ask Forrester.

Learn more about what Emplifi is today.

Forrester Wave Social Suites Q4 2024 names Emplifi a Leader and Customer Favorite

Discover why we're the leader among social suites.

Get a demo
CASE STUDIES

Why top brands select Emplifi

From Socialbakers to Emplifi, our mission hasn’t changed, just expanded. We’re still here to help brands master social media, but today’s consumer expects more than great content.

Students take notes in a lecture hall for the University of Waterloo customer story
University of Waterloo logo
"Emplifi helps us understand what resonates. It shows us what our audience wants to see and helps us push out stories that matter – not just to boost engagement, but to reflect who we are as a university."
Dan Ackerman Social Media Manager at University of Waterloo
Read the full story
Airplane wing above water and a mountainous landscape
TUI logo
"Before Emplifi, choosing which post to boost was a guessing game. Now, with AI-driven insights, we invest our budget wisely, ensuring we get the highest engagement from our audience."
Ineke Vanhaelemeesch Branded Content Coordinator at TUI
Read the full story
Runners stride along a road at sunset for the Salomon customer story
Salomon logo
"What really sold me on Emplifi was being able to plug all our social channels into one place. It’s made it so much easier to unify our teams and get everyone on the same page with our strategy. Having one powerful tool for reporting and collaboration means we’re not just managing social, we’re helping and coaching different teams across the business. It’s become the hub of our entire social strategy."
Adrien Marchand Global Social Media Manager at Salomon
Read the full story
Open books arranged in a circle for the Penguin Random House customer story
Penguin Random House logo
"Emplifi has been a real game changer, providing us with measurements that we can trust and making report sharing much easier and efficient."
Aura Garcia Creative Manager, Penguin Random House
Read the full story
Woman applying makeup in mirror
Benefit Cosmetics logo
"We use Emplifi Social to inform our three different buckets of content: global, local, and influencer. We're able to look at what the engagement is across these buckets, including the different comments they're getting. This allows us to recognize local successes and adopt best practices."
Rachel Bouvier Senior Digital Analyst, Global Digital, Benefit Cosmetics
Read the full story

From insights to experiences: Growing together with Emplifi

The journey from social analytics to a unified CX platform, helping the world’s leading brands connect, engage, and serve their audiences better than ever.

Arrow showing Socialbakers evolving into Emplifi
Same foundation. Amplified power.

What you trusted is still here—now unified, automated, and future-ready.

Socialbakers set the standard for social insights. Emplifi takes it further, bringing those insights into every customer interaction from first click to lasting loyalty. It is the same foundation, built on a single code base and unified data model.

Socialbakers tools evolve into unified Emplifi capabilities
How your tools have evolved

From standalone tools to unified orchestration.

We replaced manual execution with measurable business outcomes. Here is how your specific tools have grown:

  • Unified Analytics: Move from standalone metrics to cross-channel insights that track performance across your entire customer journey.
  • Advanced Social Listening: Go beyond basic monitoring. Discover trending topics, monitor competitors, and understand audience sentiment in real time.
  • Streamlined Publishing: Manage global campaigns, approve assets, and publish local content from one central command center.
Salomon, TUI, and Benefit share how Emplifi strengthens customer connections
Trusted by global brands

Continuing the journey together.

From social data pioneers to customer experience innovators, our community has grown and thrived together. See how brands like TUI, Salomon, and Agencia Montalvo use Emplifi to centralize data, track performance, and manage global activity.

Explore customer stories
Emplifi Fuel command center dashboard with social metrics and objectives
The Road Ahead

Emplifi Fuel: Built on proven foundations

The DNA of Socialbakers lives on. With Emplifi Fuel, organizations replace disconnected tools with a unified platform that drives faster decisions, lower costs, and clearer ROI across the entire customer journey.

Frequently asked questions

Socialbakers as a brand has evolved into Emplifi. While the name has changed, the tools you knew and loved are still here, just enhanced and integrated into a more powerful CX platform.

They’re still available, just better. Emplifi now combines Socialbakers’ capabilities with expanded solutions for customer care, social commerce, and social media marketing, all in one place.

Think of Emplifi as Socialbakers plus more. You still get best-in-class social media tools, now with added functionality across customer care and commerce to help you deliver a full-funnel, connected customer experience.

Analyst Recognition

Named a Leader. Twice.

Gartner® Magic Quadrant™ • 2026

Emplifi named a Leader by Gartner® for Social Media Management and Listening

Gartner® Magic Quadrant™ Leader

Gartner recognized Emplifi as a Leader in 2026 for bringing every part of the social customer experience under one roof, powered by AI that connects it all to real business outcomes.

Emplifi is a Leader in the 2026 Gartner® Magic Quadrant™

Forrester Wave™: Social Suites • Q4 2024

Emplifi is named a Leader and a Customer Favorite in The Forrester Wave™: Social Suites, Q4 2024

Leader & Customer Favorite

Emplifi received the highest score possible in the customer service criterion and was named a Customer Favorite in this evaluation for its ease of use and excellent customer service.

Emplifi named a Leader and Customer Favorite in The Forrester Wave™: Social Suites

Ready to fuel your teams with A-CX?

Discover what Emplifi can do for you. We turn small teams into large ones, and large teams into well oiled machines, but either way, we offer the rocket ship, you just need to jump on.

What can you expect?

  • A live walkthrough of Emplifi Fuel tailored to your specific social marketing, commerce, and care needs
  • A benchmark of how your brand performs against peers in your industry
  • A partner who understands your business, and 22,000 others
  • A concrete action plan to go from disjointed teams to A-CX
Get a demo
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