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Social Media Benchmarks 2026: Der Schlüssel zu Ihrem Erfolg

Bleiben Sie den Social-Media-Trends mit exklusiven Daten von Tausenden von Marken einen Schritt voraus. Entdecken Sie, was 2026 funktioniert, was sich ändert und worauf Sie Ihre Strategie fokussieren sollten. Laden Sie diesen unverzichtbaren Report herunter, um Ihre Performance zu benchmarken und fundierte Entscheidungen zu treffen.

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Benchmarks und Insights aus über 200.000 führenden Markenprofilen

Dieser Report beleuchtet die spannendsten und einflussreichsten Erkenntnisse aus unserer Analyse exklusiver interner Daten von Tausenden Emplifi-Kunden. Er bietet Ihnen konkrete strategische Empfehlungen, basierend auf Fakten wie diesen:

200%
Medianes Wachstum der Follower-Zahlen auf TikTok (im Jahresvergleich 2025). Damit ist TikTok die am schnellsten wachsende Plattform für den Markenaufbau.
27.6%
Medianes Engagement auf TikTok im 4. Quartal 2025. Die Plattform generiert zudem doppelt so viele Interaktionen wie Instagram und 20-mal so viele wie Facebook.
44%
Mehr Interaktionen durch Instagram Reels und Karussells im Vergleich zu reinen Bild-Posts. Ein klarer Beweis für die Wichtigkeit immersiver Formate.
37.5
Mediane Interaktionen pro Facebook Live-Post. Das entspricht 4-mal mehr Engagement als bei Link-Posts und 6-mal mehr als bei statischen Bildern.