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Benefit Cosmetics
The beauty brand’s audience-first approach to content
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Kimpton Hotels
Why UGC is a critical part of their guest experience
Stanley
How the iconic brand increased product reviews and engagement
Freshpet
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Hardee’s
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Bath & Body Works
How the retailer is growing their community
Aeromexico
How the airline became one of the most loved travel brands on social
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Report: The state of social media marketing 2026
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2026 Gartner® Magic Quadrant™

Emplifi named a Leader in the 2026 Gartner® Magic Quadrant™ for Social Media Management and Listening

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Emplifi named a Leader in the 2026 Gartner® Magic Quadrant™ for Social Media Management and Listening Get the Report

Harness the power of social to drive commerce success

Join these experts to evaluate IDC’s latest digital commerce research, discuss current trends and challenges facing brands, and learn why social media plays a pivotal role in a successful eCommerce strategy.

Speakers:

Imi de Daranyi

Senior Director of Business Consulting, Emplifi

Heather Hershey

Digital Commerce Research Director, IDC

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