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Jitka Skalicka

Analytics Solutions Consultant at Emplifi

Jitka Skalicka is an Analytics Solutions Consultant at Emplifi, with a decade of experience analyzing social media data. Previously a Senior Data Analyst leading a team of analysts, she focuses on uncovering patterns and identifying data as a source of information for marketing, product, sales, and research. She applies a creative approach to data analysis, seeking different perspectives and applications for the same datasets. Outside of work, she enjoys hiking, baking, and exploring modernist architecture.

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Recent articles written by Jitka

Instagram collab posts drive higher organic engagement across brand sizes

Organic reach on Instagram is increasingly difficult to earn consistently. For brands, the question is no longer simply whether to work with...
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How boosted and organic content drive different results for beauty brands on TikTok

To better understand how content performs, Emplifi analyzed nearly 17,300 TikTok videos from 200 beauty brand accounts, comparing boosted and organic...
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What keeps viewers watching Facebook Reels? [New data]

For brands investing in short-form video, the difference between a scroll and a view often comes down to the first few seconds. But what matters...
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