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Emplifi named a Leader in the 2026 Gartner® Magic Quadrant™ for Social Media Management and Listening

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Emplifi named a Leader in the 2026 Gartner® Magic Quadrant™ for Social Media Management and Listening Get the Report

Michelle Wong

Social Media Marketing Manager at Emplifi

Michelle Wong is the social media marketing manager at Emplifi, where she turns data-driven insights into compelling, memorable social content. With roots in Costa Rica and Canada, and a background shaped in British Columbia, Michelle brings a global lens and a creative edge to every campaign. Outside of the office, she’s a passionate traveler that loves trying new food.

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Recent articles written by Michelle

Social media engagement: Everything you need to know

No social media strategy is hitting the mark without frequent engagement. We're answering all your engagement questions here.
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Behind the brand: How JD Sports scores big on social by staying real

We sat down with JD Sports, the global athletic retail giant known for its bold streetwear aesthetic and unrivaled sneaker selection.
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From trips to tips: Inside Flight Centre’s social media content strategy

We sat down with Flight Centre Travel Group Canada, part of the global travel company founded in Australia in the 1980s, known for its...
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Unlocking TikTok's potential: A strategic marketing guide

TikTok is one of the most powerful social platforms for brands, reaching 1.59 billion users in 2025. And unlike YouTube or, to an extent, Instagram,...
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Inside Vessi’s social strategy: A candid Q&A with their social media lead

We sat down with Vessi, the Canadian footwear brand based in Vancouver known for creating waterproof knit shoes made with patented Dyma-tex®...
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Mastering Instagram marketing: Strategies to Boost Your Brand

Instagram remains a powerhouse for brands, with over 2 billion active monthly users engaging content across posts, Stories, Reels, and other formats....
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Reach vs. impressions: Understanding key social media metrics

If you’ve ever stared at a social media report and wondered whether “reach” or “impressions” mattered more (or even whether they meant the...
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For many, a big part of the fun of Snapchat is seeing their Snapscore rise. We've got your ultimate guide to what makes it go up and how to reach a...
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