Cashing In On Social Commerce

A Forrester Consulting Study commissioned by Emplifi

The must-have research for any brand doing (or thinking about doing) social commerce. Jay Baer, Marketing and CX Expert, shares his favorite insights from the study, below.

Social commerce is blowing up (and will only keep growing)

Many brands are just starting out with social commerce, but they're already seeing results.

Efficient, effective, and seamless CX = faster success

Customers want you to be easier to buy from, period! So, how can you do this via social commerce?

Most brands have multiple social shops (but face some challenges)

Managing shops across different platforms can be tricky. What needs to happen for brands to overcome these challenges?
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