NEW YORK, August 24, 2023 – Emplifi, a leading unified customer engagement platform, today announced that it’s the winner of the “Influencer Marketing Innovation Award” in the 6th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales, and advertising technology industry today.
Emplifi’s combined product suite enables leading brands to manage User-Generated Content (UGC), Ratings & Reviews, and Influencer Marketing across the buyer journey. With Emplifi, brands can leverage influencer content alongside user-generated content from other shoppers via email, on-site galleries and product page displays, social media, and in-store content.
In addition, Emplifi’s product tagging capability enables brands to easily identify specific product stock-keeping units (SKUs) using AI-driven visual search, making it easier to tag products in their UGC campaigns. This results in brands having the ability to increase the amount of UGC content in their product discovery galleries (PDG).
"Emplifi Influencer and UGC solutions are as unique as their stance on influencer marketing. Their philosophy is fundamentally different from other platforms. Much of the value of influencer marketing lies in the content created, but oftentimes that content remains siloed to social channels only," said James Johnson, Managing Director at MarTech Breakthrough. "Congratulations to Emplifi for winning the ‘Influencer Marketing Innovation Award.’ Their technology poses partnership discovery as a two-way street, and their Visual Search Powered-Product Tagging streamlines a challenging process with AI doing the heavy lifting."
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work, and success in a range of marketing, sales, and advertising technology-related categories, including marketing automation, customer experience, performance marketing AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing, and many more. This year’s program attracted more than 3,500 nominations from over 19 different countries throughout the world.
"The way brands acquire content for the buyer journey continues to evolve because the modern consumer now prefers content that delivers social proof and authenticity in their interactions with brands," said Mark Zablan, CEO of Emplifi. "At Emplifi, our mission is to enable brands to build long-lasting relationships with the modern consumer. That’s why we’re excited to win the MarTech Breakthrough award for Influencer Marketing Innovations. By bringing together the ability to access and manage influencers, creators, and content created by customers in one platform, we enable brands to cost-effectively captivate their audiences and build sustainable businesses."
About Emplifi
Emplifi is a leading unified customer engagement platform that empowers businesses to reach and grow communities through digital- and social-first strategies. More than 20,000 brands like McDonald’s, Ford Motor Company, and Delta Air Lines rely on Emplifi to enable connected, empathetic experiences for the modern consumer across marketing, commerce, and care. Headquartered in New York, Emplifi is a partner to the major social media networks and digital platforms, including Google, Meta, LinkedIn, TikTok, and Snapchat.
About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.
