Emplifi to Join P.F. Chang's on Stage at the North American Marketing Leadership Summit

New York, September 24, 2026 — Emplifi, a leading Autonomous CX platform, today announced that Chief Marketing Officer Susan Ganeshan will take the stage at the North American Marketing Leadership Summit (NAMLS) alongside Patrick Benson, Director of Marketing Communications at P.F. Chang’s. The session, titled “Social That Scales: How P.F. Chang’s and Emplifi Built a Team That Moves at the Speed of Culture,” is scheduled for Tuesday, September 29, 2026, at 9:50 a.m. MT at The Arizona Biltmore in Phoenix, Arizona.

“The arrival of AI-powered social media management tools enables true scale, but the approach and use require a complete view and innovative ideas,” said Susan Ganeshan, CMO, Emplifi. “Brands like P.F. Chang’s stay ahead and create loyalty by breaking down silos between teams and using technology solutions that leverage AI to automate routine tasks while surfacing customer touchpoints to help strengthen customer loyalty. The organizations building this infrastructure today will have a massive competitive edge in the years to come.”

NAMLS is a premier industry event, giving senior marketing executives and industry leaders the chance to convene around the strategic challenges and emerging opportunities reshaping modern marketing. Ganeshan’s and Benson’s 35-minute session will draw on P.F. Chang’s real-world experience, demonstrating what it takes for brands to build the organizational infrastructure and technology stack needed to respond to customers and culture in real time.

What Attendees Can Expect

Ganeshan and Benson will lead an honest, experience-driven conversation about the gap most brands face between their ambition and their execution when it comes to social and community management. Based on P.F. Chang’s journey and Emplifi’s research into consumer expectations, the session will address:

• The hidden cost of a disconnected customer journey and where care, marketing, and operations fail to share a single view of the customer.
• How P.F. Chang’s community management approach, powered by Emplifi, enables a lean team to manage hundreds of locations, respond at scale, and inform broader marketing and brand decisions.
• The role of AI in helping teams move from community insight to content, care, and action more efficiently and at scale.
• Three diagnostic questions every marketing leader should be asking their team about visibility, response ownership, and the business impact of social data.

Attendees will leave with a practical framework for building a social media and customer care infrastructure designed to keep pace with consumer expectations as they grow increasingly more complex.

“For us, social media evolved long ago from a simple publishing channel into an important real-time source of customer sentiment and cultural insight,” said Patrick Benson, Director of Marketing Communications, P.F. Chang’s. “By partnering with Emplifi, our team can listen, respond, and act at scale across hundreds of restaurant locations in real time. Modern community management isn’t just about replying to comments; it’s about quickly turning consumer insights into strategic business decisions that move the needle for our brand.”

About Emplifi

Emplifi is the only Autonomous CX platform unifying AI-powered social media management, commerce, and customer care for more than 22,000 brands worldwide. Powered by Fuel AI, built on more than 5T of data, and recognized as a leader by leading industry analysts, Emplifi helps enterprise teams orchestrate connected customer journeys and deliver personalized experiences at scale, turning every customer touchpoint into a competitive advantage.

About P.F. Changs

Founded in 1993 by Philip Chiang and Paul Fleming, P.F. Chang’s is the first internationally recognized, multi-unit Asian culinary brand to honor and celebrate the 2,000-year-old tradition of wok cooking as the center of the guest experience. With roots in Chinese cuisines, today’s menu invites discovery with unexpected flavor and hidden gems spanning all of Asia and honoring cultures and recipes from Japan, Korea, Thailand, and beyond. P.F. Chang’s makes elevated dining accessible and affordable with shareable and personal portions and fan-favorite specials. Worldwide, P.F. Chang’s operates over 300 restaurants in 23 countries and U.S. airport locations. For more news, visit pfchangs.com and follow @pfchangs on Facebook, Instagram, and TikTok.