2026 Gartner® Magic Quadrant™

Emplifi named a Leader in the 2026 Gartner® Magic Quadrant™ for Social Media Management and Listening

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Emplifi named a Leader in the 2026 Gartner® Magic Quadrant™ for Social Media Management and Listening Get the Report

Media Placement
15 min read
Sep 30, 2026

Exclusive data: Retail social ad CTRs climb 19% as brands chase ecommerce demand

EMARKETER's industry KPI data, provided by Emplifi, shows retail median monthly social ad clickthrough rates grew 19% year over year, from 1.08% to 1.29% between Q2 2025 and Q2 2026.