2026 Gartner® Magic Quadrant™

Emplifi named a Leader in the 2026 Gartner® Magic Quadrant™ for Social Media Management and Listening

Get the Report

Emplifi named a Leader in the 2026 Gartner® Magic Quadrant™ for Social Media Management and Listening Get the Report

2026 Gartner® Magic Quadrant™

Emplifi recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Social Media Management and Listening

Learn how centralized or distributed teams of any size use Emplifi to boost brand voice while supporting seamless customer journeys. Get your personalized demo today:

  • Everything you need, from social marketing to commerce and care, in one platform
  • AI that’s embedded throughout the product to maximize efficiency for your teams
  • Analytics that create a unified view of your customer across all channels

Book your personalized demo

Thank you for contacting us. One of our experts will be in touch soon.

ACCESS THE REPORT

Read the full Gartner® analysis for free

Gartner® named Emplifi a 2026 Magic Quadrant™ Leader for Social Media Management and Listening for helping brands bring social marketing, customer care, and commerce together in one platform, powered by AI, that connects customer engagement to measurable business outcomes.

Frequently Asked Questions

Questions? We have the answers!

As we understand it, the Gartner® Magic Quadrant™ is a research report that evaluates vendors in a given market across two dimensions: Completeness of Vision and Ability to Execute. It is one of several resources enterprise buyers may use when assessing social marketing platforms.

Emplifi was positioned as a Leader in the 2026 Gartner® Magic Quadrant™ for Social Media Management and Listening. Gartner evaluated vendors on criteria spanning publishing, listening, commerce, customer care, and AI capabilities.

According to Gartner, “Leaders in this market execute exceptionally well on their current vision and are well-positioned for tomorrow.” It is Emplifi’s interpretation that this placement reflects the way our platform connects marketing, commerce, and customer care through AI-driven orchestration on a single connected foundation.

Emplifi Fuel is our unified Autonomous CX platform, covering every touchpoint of the customer experience. Customers use Fuel to orchestrate workflows across social marketing, customer care, and commerce — meeting their customers wherever they are. At the core is Fuel AI, an intelligence layer that reasons across the entire platform to automate decisions and drive measurable business outcomes.

Emplifi is purpose-built for large B2C enterprises across retail, CPG, sports and entertainment, and financial services — industries where social marketing, commerce, and customer care intersect at scale.

Standard social marketing environments can be live in one week. Complex, multi-region deployments typically complete within 10 to 15 days, supported by role-specific digital training.

Emplifi uses a consumption-based model tied to factors like audience size, content volume, and service interactions. This approach absorbs AI compute costs and supports unlimited users, giving organizations flexibility as they scale.

Gartner, Magic Quadrant™ for Social Media Management and Listening, Claudia Ratterman, Karen Lee, Tia Zervas, 6 July 2026.

GARTNER is a trademark of Gartner, Inc. and/or its affiliates. Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved. 

Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.

Why leading brands choose Emplifi

One platform that connects it all

Emplifi unifies social marketing, commerce, and customer care in a single system, eliminating disconnected tools and enabling insights from one function to drive action across another.

AI built for business outcomes

Emplifi Fuel goes beyond automation, connecting social activity directly to revenue and customer experience goals. Teams can move faster while measuring impact in business terms.

Autonomous CX starts here

Emplifi Fuel orchestrates intelligence across marketing, commerce, and care, automating decisions, routing, and execution so brands can deliver connected customer experiences without the manual effort.
CUSTOMER SUCCESS STORIES

Why customers love us

Pepperoni pizza slice
Domino's pizza logo
"Emplifi Social makes it much easier to find and engage with customers just as they're getting ready to order a pizza, so our contact center is becoming a real-time marketing operation."
Terri Haffey Manager of Customer Care
Read the full story
"Emplifi lets us pick up on behavior we wouldn’t have caught otherwise. That kind of signal is gold for our cross-functional teams. We’re not just reacting anymore. We’re listening with purpose using Emplifi. And that’s showing up in how we connect, how we plan, and how we build loyalty over time."
Brittany Mehalick Social Media Engagement and Trends Manager at Crayola
Read the full story
delta planes on a runway
delta logo
"Emplifi enables us to offer more comprehensive, real-time support for our flight attendants using their existing in-flight handheld devices."
Erica Smith IFS Technology Delivery Manager at Delta Airlines.
Read the full story