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Resources for everything social marketing, commerce, and care

AI in social media in 2025: What consumers want

We surveyed nearly 900 U.S. consumers to understand how they perceive AI-powered customer interactions on social media — and what they expect from brands in 2025.

The social pulse: The state of consumer-brand social engagement in 2025

This exclusive report reveals key trends, behaviors, and insights in 2025 to help you refine your social strategy and build stronger relationships...

Download now: The social commerce playbook

This guide serves as a playbook for eCommerce professionals to embrace the new era of social commerce with data-backed insights,...

The 2025 social media benchmarks report

Stay ahead of social media trends with exclusive data from thousands of brands in this must-have report. Discover what’s...

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The agency efficiency playbook: How smarter workflows drive growth

The old ways of fragmented tools, endless approval chains, and manual reporting aren’t built for this environment. They slow teams down, sap...

Social media marketing for entertainment brands: The best fan engagement strategies

This guide will show marketing managers and brand strategists how to build engaged fanbases that drive real business results – from ticket sales to...

How to write a successful social media proposal (plus template)

Discover the essential components of a winning social media proposal, best practices that make yours impossible to ignore, and how the right social...

Win more clients with this social media proposal template

Our social media proposal template makes it simple to present your ideas clearly, professionally, and persuasively.

How to use social proof in your marketing strategy

Audiences scroll past endless ads every day. Social proof cuts through by showing that real customers, influencers, or experts believe in your brand,...

Implementing AI in customer service: Best practices

Customer service teams across industries are racing to incorporate AI into their processes. But success with these tools depends as much on strategic...

Behind the brand: How JD Sports scores big on social by staying real

We sat down with JD Sports, the global athletic retail giant known for its bold streetwear aesthetic and unrivaled sneaker selection.

How to build a proactive reputation management strategy for your brand

Every day, your company’s reputation is on the line. So, how can you craft a reputation management strategy that both empowers your team and helps...

10 best Sprout Social alternatives to elevate your social media strategy

There’s a growing set of platforms that can match or even surpass Sprout in specific areas, from enterprise-scale CX unification to nimble,...

Your guide to social selling: Turning connections into customers

Social selling is about building the relationships that organically drive sales, rather than relying on outdated techniques. In this guide, we’ll...

Why social listening is the modern agency's secret weapon

Learn how top agencies use social listening to pitch smarter, plan winning campaigns, protect brand health in real time and prove ROI with...

Unlock digital intelligence: Your blueprint for social listening

Unlock the power of social listening with this guide to turn everyday conversations into insights that drive smarter growth.

How social media algorithms work (and how to make them work for you)

In this guide, we’ll break down each platform’s algorithm, show you what actually works, and give you actionable strategies to boost your reach,...

Social media marketing for hotels: The ultimate hospitality playbook

Tomorrow’s hotel guests are scrolling their phones today, just one aspirational post away from booking a trip.

The complete influencer marketing strategy for every brand

Discover how to find the right influencer for your marketing strategy and get the most value out of the content they create.

Beyond the ticket: 10 Zendesk alternatives for a modern CX

Zendesk has long been a go-to for customer service, and for good reason, it’s a powerful ticketing system. But today’s customers expect more than...

Micro-influencer marketing: Strategies for authentic engagement

Micro-influencers — influencers with less than 100,000 followers and more than 10,000 — may be marketing’s best-kept secret.

From trips to tips: Inside Flight Centre’s social media content strategy

We sat down with Flight Centre Travel Group Canada, part of the global travel company founded in Australia in the 1980s, known for its...

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