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Jordan Lukes

Director of Corporate Marketing

Jordan Lukes is Director of Corporate Marketing and Content at Emplifi, where she leads storytelling, brand voice, and corporate communications strategies. With deep expertise in content marketing, social media, and internal communications, she blends creativity with data-driven insight to craft content that resonates. Outside of work, Jordan is an avid traveler and lifelong storyteller.

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Recent articles written by Jordan

How Media and Entertainment brands grow their social media audience

Six ways to drive Media and Entertainment social media audience growth: release plans, title accounts, between-release series, fan content,...

How universities grow their social media audience

Six ways to drive higher education social media audience growth: student creators, the admissions calendar, campus accounts, fast replies and alumni.

Social media marketing trends 2027: Data from 405 marketers

Social media marketing trends 2027 from 405 marketers: AI output, shadow AI, creator budgets, Reddit, AI visibility and how teams prove ROI.

How Fuel AI transforms the way social media marketing teams work

See agentic AI for social media marketing at work: Fuel AI plans campaigns, publishes posts, spots trends, and answers reporting questions.

Social media updates for 2026: What you need to know

As we move into 2026, platforms continue evolving with new features, policy shifts, and tech improvements that affect users, creators, and brands...

How AI identifies customer churn signals within social conversations before it's too late

Learn the five customer churn signals to watch for on social, how AI helps spot them and how to route each one to a team that can act.

How sports teams grow their social media audience

Six proven paths to sports team social media audience growth: game-day kits, athlete Collabs, off-season series, fan care, fan content and sponsor...

How restaurant brands grow their social media audience

Six proven ways to drive restaurant social media audience growth: local content kits, fast replies, menu drops, guest photos, reviews and loyalty.

How CPG brands grow their social media audience

Six CPG social media strategies to grow an audience between shopping trips: everyday content, shelf reviews, fast answers, creators and shared rules.

How UGC, ratings, and reviews turn browsers into buyers: a conversion playbook

How to combine UGC, ratings, and reviews on one product page, where to start, and the Emplifi data behind the conversion lift.

Q3 2026 social media benchmarks: Instagram engagement climbs, shares rank No. 2

Q3 2026 social media benchmarks: Instagram engagement per impression up 68% worldwide and 97% in the US; shares rank No. 2 behind likes.

[Infographic] The new consumer discovery journey in 2026

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