Mark Zablan - Emplifi and Pixlee TurnTo

Mark Zablan, CEO, Emplifi

Bringing authentic customer voices to life with Pixlee TurnTo

Emplifi has acquired Pixlee TurnTo, a leading user-generated content, ratings and reviews, and influencer marketing platform.

It has been an exciting week here at Emplifi as we will be welcoming Pixlee TurnTo to the family shortly. By combining our strengths, we will be able to help brands close their customer experience gaps across marketing, commerce, and care by bringing authentic customer voices to light throughout the entire customer journey.

Here’s a look at the value this new partnership will bring to our clients.

Leverage user-generated content to tell stories with authenticity 

The brand-customer relationship is changing. Over-the-top budgets and celebrity endorsements are no longer enough to connect with today’s audiences. New generations are flipping the script, seeking out authenticity in every aspect of their lives, from which companies they work for to who they follow on social media. And unsurprisingly, purchasing behavior will follow the same path. That’s why leveraging user-generated (UGC) content isn’t a nice-to-have; it’s a must. 

Happy customers are your brand’s biggest advocates. Digital tools have the ability to get you closer to conversations about your company so you can really get a feel for what customers are loving most. Leveraging pre-existing and unaltered content adds credibility to your brand and product offerings. In fact, 90% of consumers trust brands more who use UGC because they find it more realistic and down-to-earth. Enabling customers to easily access images and information from others can provide brands with a cutting edge over their competitors. 

Discover influential voices and amplify their message to the right audiences 

Influencer marketing has made tremendous strides, and will continue to be a vehicle for brands to reach and engage audiences. A huge misconception is that brands need to work with big names with millions of followers — but that is far from the truth. Every customer who has shared an experience with your brand is influencing, to some degree. The hard part, as a brand, is being able to sift through all the noise on social media and hone in on the right messages so you can amplify those experiences, and help others in the buyer’s journey make more educated decisions. 

We know this is easier said than done, and without the right tools in place, hammering down a solid influencer marketing strategy can be near impossible. The acquisition of Pixlee TurnTo will help our clients solve this dilemma, making influencer discovery, management, and analysis easy so brands can truly transform customers into brand advocates.

Influence future buyers with ratings and reviews 

While UGC is undoubtedly powerful, we really can’t ignore the impact of customer reviews. Making this information accessible to future buyers can have a tremendous impact on the bottom line. A whopping 70% of consumers look to reviews or ratings before making a purchase, with 41% reading four to seven reviews​.​ 

A huge part of excellent CX is providing customers with the knowledge they need to make an informed decision — all in one place. It’s the key to preventing returns, or even buyer’s remorse. To make a good customer experience great, brands need to have a mix of both first- and third-party information. Doing so will strengthen the trust customers have with your brand, which is priceless. 

Looking ahead 

We have a lot to celebrate with this new addition as we will not only be adding new solutions to our Cloud offerings, but we will be welcoming a new team that comes with a wealth of incredible talent across the board. This acquisition is a testament to our drive to innovate on behalf of our customers. 

Together, Emplifi and Pixlee TurnTo will give brands what they need to amplify the right message to the right audiences on the right channels, and at scale. 

If you want to learn more about the value Pixlee TurnTo is bringing to the Emplifi platform, please check out this blog.

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