Solutions for teams
Social Marketing
20,000 brands use Emplifi to power their social media marketing
Social Commerce
Achieve 4x the revenue in half the time
Social Customer Care
Meet the customer in their channel of choice
Service & Agent Case Management
Customizable consumer service
Product Modules
Unified Analytics
Publisher
Community
Listening
Influencers
UGC
Care
Chatbot
Ratings & Reviews
Live Advisor
Agent
Emplifi Platform
The only unified & scalable social media management platform
Learn more about Emplifi's social marketing platform Explore the Platform
Customer Success Stories
All stories
Benefit Cosmetics
The beauty brand’s audience-first approach to content
Toyota
Driving customer engagement with deep insights
Kimpton Hotels
Why UGC is a critical part of their guest experience
Stanley
How the iconic brand increased product reviews and engagement
Freshpet
Streamlining customer interactions across channels
Hardee’s
Using social listening to capitalize on trending moments
Bath & Body Works
How the retailer is growing their community
Aeromexico
How the airline became one of the most loved travel brands on social
Industries
Agencies
Consumer Packaged Goods
Media & Entertainment
Restaurants
Retail & eCommerce
Sports
Travel & Hospitality
Outpace your competition
We’re recognized as a market leader in innovation and for our drive to give brands all the tools they need.
Get a demo
Insights
Resource Center
Your resource center for everything social marketing, commerce and care
Blog
Get up to speed on the latest trends, tips, and best practices to power your strategy
Webinars
Latest insights on marketing, commerce, and care, straight from the experts
Key Terms Glossary
Explore our key term definitions
Customers
Learning Center
On-demand learning space for product training and best practices
Documentation
Learn how to get the most out of your Emplifi products
Support
See the real-time status of Emplifi platforms and submit a technical support request
latest post
The 2025 social media benchmarks report
Read more
Contact Us
About Emplifi
Emplifi provides brands with insights needed to empathize with customers and amplify the right experiences.
Leadership
Learn about our team of experienced executives driving innovation at Emplifi.
Careers
Learn about working at Emplifi and find the perfect role for you.
Media & Press
Keep up to date with news and insights from our newsroom.
Technology Partners
Our marketing technology partners are the world’s most trusted platforms, tech solutions, and service providers.
Agency Partners
We partner with industry-leading marketing and advertising agencies to deliver unmatched client success.
Privacy & Legal
Privacy & Legal
Innovation with trust, security, and privacy at our core.
Contact Us
Get in touch with Emplifi.
Get in touch
Blog
Nov 23, 2023

How to launch a successful UGC campaign (Tip Sheet)

Influencer Marketing Marketing Insights & Tips UGC

Modern consumers trust brands that are endorsed by their own communities. What may sound sales-y coming from your brand can sound more authentic coming from real-life consumers like them.

This is where user-generated content (UGC) comes in — but what’s the best way to go about collecting and leveraging high-quality UGC that your brand can leverage to help build brand awareness, inspire purchases, and better connect with your online community?

This tip sheet provides a quick look at some of the best practices you should consider as you venture into making UGC a bigger part of your marketing mix moving forward.

Looking for more tips to get started with UGC? Be sure to download our guide that we created in partnership with HubSpot, “How to unlock the power of UGC: The ultimate guide“, which dives further into this topic, and also looks at everything you need to get started with adding user-generated content to your marketing mix, and ways you can successfully amp your UGC efforts:

  • Why your brand needs to leverage UGC, beyond just social media
  • How to design a UGC strategy and select the best UGC platform
  • Best practices as you start implementing your UGC strategy.

Emplifi Tip Sheet - How to launch a successful UGC campaign

Download the tip sheet here

TABLE OF CONTENTS

    Insights from Emplifi

    Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.

    How agencies use AI and automation to improve campaign and client results

    AI is a powerful tool for brands to increase efficiency and have marketing success. Here's your primer for seeing how your agency can use it.
    Read more

    Mastering social media advocacy: A playbook for employee and brand success

    Find out how to build a social media advocacy program that will help you boost your reach, engagement, and brand awareness!
    Read more

    Download now: The social commerce playbook

    This guide serves as a playbook for eCommerce professionals to embrace the new era of social commerce with data-backed insights, actionable...
    Read more

    Instagram marketing strategy: A 2025 guide for digital marketers

    Develop a stronger social media presence and enhance customer connections with this in-depth guide to Instagram marketing.
    Read more

    Your Voice of the Customer Program: Know These ABC’s of VoC Success

    The more you can learn about your customers' experiences, needs, and expectations across the customer journey, the better you can design winning CX...
    Read more

    The social media benchmarks to guide your 2025 strategy

    Understand how your social media strategy is performing by diving into the latest organic and paid social media benchmarks, and gain insights to help...
    Read more

    Ready to transform your social media efforts?

    Emplifi helps boost efficiency, increase revenue, and scale your social media — whether you have a small team or a complex product. Want to see how? Let’s talk today.

    Get a demo

    What can you expect?

    • A partner who cares about your strategy and objectives
    • Live demo showing how we differentiate from the pack
    • No pressure, just advice
    Get a demo

    Outpace your competition with easy-to-use, innovative solutions

    We’re recognized as a market leader in innovation, customer support, and ease of use from these organizations.