Become the social media superstar you’re meant to be

Social media managers have to wear many hats — the strategist, the storyteller, the community builder, the customer care whiz — all while inspiring followers to become customers.

We’ve got you covered. Get the latest tips and tools to help you confidently grab the mic and take your career to the next stage.

49%

of US consumers find it very important to receive excellent CX on social media when making a purchase. (Emplifi/Harris Interactive)

Available on demand

Webinar: The three R’s of YouTube-fueled growth: Reach, retention, and revenue

Social media superstars need to be able to get the most out of their social media presence. Get pro tips to help you maximize your YouTube presence, and learn how you can use it to develop brand loyalty and awareness. Check it out!

The business impact of social media: Then and now

It’s hard to imagine where brands would be without social media today... but it hasn't always been this way. To understand the business impact of social media today, we need to look back at how we got here in the first place.

woman in restaurant smiling using mobile phone

Social media benchmarks: Q1 2022 - How does your brand stack up?

Social media superstars don’t just set the bar, they surpass it. Get up to date with the latest benchmarks for paid social media, social media engagement, social customer care, and more!

Q&A with Mari Smith: 6 answers to today’s burning social media questions

What does the future have in store for social media? What is the potential of the metaverse for brands? Often referred to as the Queen of Facebook, renowned Facebook Marketing Expert Mari Smith answers some of the top questions social media managers face today.

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